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  • All HBS Web  (9,626)
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  • All HBS Web  (9,626)
    • People  (41)
    • News  (3,263)
    • Research  (4,115)
    • Events  (42)
    • Multimedia  (163)
  • Faculty Publications  (2,882)
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  • 29 Sep 2023
  • Blog Post

HBS Latino Student Association Spotlight: Reyna Pacheco Rios (MBA 2025)

related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond. In honor of Hispanic Heritage Month, we asked LASO members to tell us about what being part... View Details
  • May 2020 (Revised July 2022)
  • Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America
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Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised July 2022.)
  • August 2021
  • Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details
Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
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Avery, Jill, and Rachel Greenwald. "Brand You: Crafting Your Personal Brand." Harvard Business School Technical Note 522-031, August 2021.
  • March 2023 (Revised June 2023)
  • Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details
Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption
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Wu, Andy, David B. Yoffie, and Matt Higgins. "Metaverse Wars." Harvard Business School Case 723-431, March 2023. (Revised June 2023.)
  • Web

Frequently Asked Questions - Health Care

second-year elective courses How does the Health Care Initiative differ from the student club? Led by faculty and staff, our Health Care Initiative serves the entire HBS community of faculty, alumni, and students. The MBA Health Care Club... View Details
  • 30 Nov 2018
  • Blog Post

8 Reasons the Section Experience is the Best Part About HBS

culture and met hometown friends. What’s on your travel bucket list? Chances are that students from those countries will be in your section. #6: Community Values / MyTakes We all come to HBS with unique perspectives. Each section creates... View Details
  • 01 Jun 2007
  • What Do You Think?

How Should Pay Be Linked to Performance?

required." Whether this is the case or not, several voiced the need to link pay to both financial and non-financial performance measures. As Ellis Baxter put it, " sanity is paying for what you want to have done ." Karla Ortega commented that " a... View Details
Keywords: by Jim Heskett
  • 12 Oct 2017
  • News

Fighting Poverty One Neighborhood at a Time

lower their expectations when job applicants or students come from low-income neighborhoods. It’s a stigma that’s hard to overcome.” Purpose Built Communities has been addressing that challenge since 2009, when the organization was... View Details
Keywords: Deborah Blagg
  • 01 Dec 2004
  • News

Marquis Jet Takes Off

Allard: a three-year ascent to $240 million in revenues. Photo Courtesy Marquis Jet Marquis Jet may be flying high today, but just three years ago it was far from clear that the New York–based company’s innovative approach to private-jet travel would ever get off the... View Details
Keywords: Roger Thompson; Air Transportation; Transportation
  • Profile

Jiaojun Wang

adventure. Being part of the HBS community is like... ...having a group of great friends who will never let you settle and always challenge you to see things differently. Every conversation leaves me inspired but humbled. As a kid, what... View Details
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the world's largest advertising and marketing-services firms, describes the $4 billion spent last year as "chicken feed." What he finds interesting about the Web is the impact it is having on the wider area of communication... View Details
Keywords: by Susan Young
  • Web

Drug & Alcohol Policy | About

staff, and is designed to ensure that we comply with the federal Drug-Free Workplace Act of 1988 and the Drug-Free Schools and Communities Act Amendments of 1989. The unlawful possession, use, or distribution of illicit drugs and alcohol... View Details
  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

ways. A retired engineer threw himself into doing hands-on engineering work as a volunteer for the new community center being built in town. Finding a new source for valued affirmation: Retirees often miss the recognition and positive... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
  • Profile

Shira Asa-El

absolute opponents. Being part of the HBS community is like Being a global citizen. I have never before sat in a room with people from so many different countries, nor have I even had the opportunity to do so. Professionally, I feel that... View Details
  • Profile

Philippe Rival

the sharing of different opinions are core to collaborative learning. The result is that no day is ever dull, and every day teaches you something you’d never thought you’d learn! Being part of the HBS community is like Discovering whole... View Details
  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
  • Web

Health Care Curriculum - Institute For Strategy And Competitiveness

Cancer Center are the subject of cases, but there are cases on smaller providers and community hospitals as well. Cases include not only U.S. organizations, but also providers in Germany, Sweden, the United Kingdom, and a growing number... View Details
  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

strongest—on his relationship to the IT department—and tended to retreat into the IT "basement" in times of conflict with business units and senior management. Barton paid attention to his staff, while at the same time more effectively managing View Details
Keywords: by Martha Lagace
  • 21 Feb 2023
  • Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

communicate them.” The reason might be as simple as employees not knowing about the incentive programs. Leslie John, professor of business administration at Harvard Business School, and a team of researchers found that a major factor... View Details
Keywords: by Scott Van Voorhis
  • 20 Oct 2015
  • Blog Post

What to Expect Your First Year at HBS

number of emotional intelligence exercises through FIELD 1. In addition, our discussion group provided each other with feedback on things like communication and leadership style.  The results of those both exercises were surprising, but... View Details
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