Publications

August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

March 2001 (Revised November 2001)
Case

Security Factors

By: Jay O. Light

A very successful entrepreneur who has built a factoring business in Atlanta is trying to decide how to sell this business. The issues are how to value the company and the strategy of selling. View Details

Keywords: Business Exit or Shutdown; Entrepreneurship; Negotiation; Strategy; Valuation; Atlanta

Shawn Cole is the John G. McLean Professor in the Finance Unit at Harvard Business School, where he teaches and conducts research on financial services, impact investing, and Social Enterprise. He serves as faculty chair of the Social Enterprise... View Details

Keywords: banking; financial services; microfinance

October 2002 (Revised December 2003)
Case

eShip-4U

By: Roy D. Shapiro and Timothy M. Laseter

eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details

Keywords: Business Startups; Business Model; Service Operations; Logistics; Corporate Strategy; Information Technology; Competitive Strategy; Value Creation; Saving; Innovation and Invention; Transportation Industry; Service Industry; Shipping Industry; Israel; United States

December 1973 (Revised June 1982)
Case

MRC, Inc. (A)

MRC must place a value on an acquisition prospect and also decide whether a deal makes sense from strategic and organizational perspectives. An updated version of and earlier case by W.E. Fruhan, Jr. and J.H. McArthur. View Details

Keywords: Strategic Planning; Valuation; Acquisition

09 May 2013
HBS Seminar

D.J. Wu, Georgia Tech

Amitabh Chandra

Amitabh Chandra is the Henry and Allison McCance Family Professor of Business Administration at Harvard Business School where he is the Faculty Chair of the joint View Details

November 2022
Case

GE: A New Way Forward?

By: David J. Collis and Haisley Wert

One of the most iconic American companies, General Electric (GE) was founded in 1892 in New York state. Named among the original dozen companies on the Dow Jones index in 1896, it was the list’s most tenacious holdout, maintaining its “blue chip” stock status for over... View Details

Keywords: Strategy; GE; Conglomerate; Conglomerates; Corporate Strategy; Management; History; Leadership; Problems and Challenges; Change Management; Transformation; Strategic Planning; Value Creation; New York (state, US)

October 2008 (Revised September 2011)
Supplement

PepsiCo's Bid for Quaker Oats (B)

By: Carliss Y. Baldwin and Leonid Soudakov

Second in a series on PepsiCo's bid for Quaker Oats. Describes the negotiations between PepsiCo and Quaker including due-diligence process, first bid, and counteroffer. Quaker's counteroffer included a collar on equity consideration, and thus the case offers an... View Details

Keywords: Mergers and Acquisitions; Equity; Bids and Bidding; Negotiation Offer; Negotiation Preparation; Valuation; Food and Beverage Industry

January 2021
Case

Saham Group: It's In the Genes

By: Christina R. Wing and Gamze Yucaoglu

The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate... View Details

Keywords: Family and Family Relationships; Family Business; For-Profit Firms; Transformation; Transition; Emerging Markets; Change Management; Private Equity; Investment; Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Morocco; Africa

Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy. He has also served as an Executive Fellow at Harvard Business... View Details

9 AM – 10 AM EST, 09 Jan 2019
HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: January 9, 2019 - March 6, 2019 View Details

9 AM – 9 AM EDT, 19 Sep 2018
HBS Online

HBX Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: September 19, 2018 - November 14, 2018 View Details

November 2006
Case

Introducing Frequent Flyer Programs

By: Dennis A. Yao

Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981. View Details

Keywords: Value; Management Analysis, Tools, and Techniques; Mathematical Methods; Game Theory; Competitive Advantage; Programs; Customers; Air Transportation Industry

2009
Working Paper

The Impact of Private Equity Ownership on Portfolio Firms' Corporate Tax Planning

By: Brad Badertscher, Sharon P. Katz and Sonja Olhoft Rego

This study investigates whether private equity (PE) firms influence the tax practices of their portfolio firms. Prior research documents that PE firms create economic value in portfolio firms through effective governance, financial, and operational engineering. Given... View Details

Keywords: Private Equity; Investment Portfolio; Corporate Governance; Taxation; Ownership Stake; Value Creation

Read Now

Program

Advanced Management Program

financing, and outperforming the competition Deploy a broadly informed global perspective as you evaluate markets, analyze competitive forces, and establish corporate strategy Navigate the global financial... View Details

May 2009
Article

Customer-Based Valuation

By: Sunil Gupta

Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it... View Details

Keywords: Customers; Valuation

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May 2008 (Revised March 2010)
Case

Palm (A): The Debate on Licensing Palm's OS (1997)

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry

December 2011 (Revised October 2014)
Background Note

Business Model Analysis for Entrepreneurs

By: Thomas Eisenmann

This note defines a business model and its major elements: a customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating... View Details

Keywords: Business Model