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Publications

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      • Article

      AI Companions Reduce Loneliness

      By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
      Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
      Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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      De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press). (Pre-published online June 25, 2025.)
      • Forthcoming
      • Article

      An AI Method to Score Celebrity Visual Potential from Human Faces

      By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
      It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
      Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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      Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
      • Forthcoming
      • Article

      Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub

      By: Annamaria Conti, Christian Peukert and Maria P. Roche
      We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform... View Details
      Keywords: Startups; Knowledge; Open Source Communities; GitHub; Machine Learning; Innovation; Business Startups; Venture Capital; Information Technology; Strategy
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      Conti, Annamaria, Christian Peukert, and Maria P. Roche. "Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub." Organization Science (forthcoming). (Pre-published online March 7, 2025.)
      • Forthcoming
      • Book

      Blockchain Forensics and Crypto-Related Cybercrimes

      By: Lin William Cong, Kim Grauer, Daniel Rabetti and Henry Updegrave
      This handbook provides an overview of various criminal activities related to cryptocurrencies, including investment scams, Ponzi schemes, rug pulls, ransomware attacks, money laundering, and darknet markets. We discuss the need for user protection and education,... View Details
      Keywords: Cyberattacks; Blockchain; Network; Cryptocurrency; Crime and Corruption; Cybersecurity; Governing Rules, Regulations, and Reforms; Law Enforcement; Technology Adoption
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      Cong, Lin William, Kim Grauer, Daniel Rabetti, and Henry Updegrave. Blockchain Forensics and Crypto-Related Cybercrimes. World Scientific Publishing, forthcoming.
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      • Article

      Comparing the Value of Perceived Human Versus AI-Generated Empathy

      By: Matan Rubin, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg and Anat Perry
      Artificial intelligence (AI) and specifically large language models demonstrate remarkable social–emotional abilities, which may improve human–AI interactions and AI’s emotional support capabilities. However, it remains unclear whether empathy, encompassing... View Details
      Keywords: AI and Machine Learning; Emotions; Perception; Interpersonal Communication
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      Rubin, Matan, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg, and Anat Perry. "Comparing the Value of Perceived Human Versus AI-Generated Empathy." Nature Human Behaviour (forthcoming). (Pre-published online June 30, 2025.)
      • Research Summary

      Consumerism and the Distributed Delivery of Health Care

      By: Robert S. Huckman
      This stream of Professor Huckman's work examines the growing tendency for health care to be delivered in a more distributed manner. Examples of this phenomenon include health IT, teleradiology, medical travel, remote monitoring of chronic medical conditions, and retail... View Details
      • Research Summary

      Current Research

      By: Leslie K. John

      Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

      Professor John’s work has been published in leading... View Details

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      Energy, IT, real estate, and sustainability

      By: Rebecca M. Henderson

      Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

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      Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

      By: Shunyuan Zhang and Das Narayandas
      We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
      Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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      Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
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      FinTech Lending and Cashless Payments

      By: Pulak Ghosh, Boris Vallée and Yao Zeng
      Borrower's use of cashless payments both improves their access to capital from FinTech lenders and predicts a lower probability of default. These relationships are stronger for cashless technologies providing more precise information, and for outflows. Cashless payment... View Details
      Keywords: Fintech; Lending; Payments; Data Sharing; Financing and Loans; Information Technology; Banks and Banking; Business Model
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      Ghosh, Pulak, Boris Vallée, and Yao Zeng. "FinTech Lending and Cashless Payments." Journal of Finance (forthcoming).
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      • Article

      Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation

      By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
      Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details
      Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing
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      Balakrishnan, Maya, Kris Ferreira, and Jordan Tong. "Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation." Management Science (forthcoming). (Pre-published online March 24, 2025.)
      • Research Summary

      Impact of Technology on Industry Structure and Competitive Strategy

      By: Stephen P. Bradley
      Stephen Bradley’s research has focused for several years on the impact of technology on industry structure and competitive strategy. In particular he has been studying the convergence of information technology and telecommunications and how this convergence is... View Details
      • Research Summary

      Internalizing Global Value Chains: A Firm-Level Analysis

      By: Laura Alfaro
      In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the... View Details
      • Research Summary

      Lean Startup Management Practices

      By: Thomas R. Eisenmann

      Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

      • Research Summary

      Managing in an Information Age

      By: Lynda M. Applegate
      Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ... View Details
      • Research Summary

      Managing Product Development in Rapidly Changing Environments

      By: Alan D. MacCormack
      A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
      • Research Summary

      Mastering Strategy Execution

      By: Robert Simons

      Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

      • Research Summary

      New Technologies and the Future of Food and Nutrition

      By: Ray A. Goldberg
      Ray A. Goldberg has been investigating the impact of new technologies on, and the functioning of, the global agribusiness system in the twenty-first century. He is currently developing a seminar to bring scientists, business leaders, academics, and consumer... View Details
      • Teaching Interest

      Overview

      By: John A. Deighton
      I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
      Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry
      • Teaching Interest

      Overview

      By: Mitchell B. Weiss
      Public entrepreneurship, entrepreneurship, leadership, business and government, cities, artificial intelligence View Details
      Keywords: Public Entrepreneurship; Leadership; Business And Government; Artificial Intelligence; Entrepreneurship; Innovation and Invention; Innovation Leadership; Collaborative Innovation and Invention; Public Sector; City; AI and Machine Learning
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