Publications

14 Feb 2017
Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

environments. CEOs have little idea what to expect in terms of health care policy, financial transactions, national security, and global trade—all of vital importance to themselves, their employees, and... View Details

Keywords: by Bill George

04 Jan 2016
News

Taking Time Out for a Challenge

hit the small African nation in 2014. “Having watched Sierra Leone and its neighbors make great strides over the last decade to consolidate peace, grow their economies, and invest in public services, I knew they remained among the poorest countries in the world, with... View Details

Keywords: ebola; Ambulatory Health Care Services; Ambulatory Health Care Services

September 2010 (Revised November 2011)
Case

Salud Digna: Successfully Competing with For-Profit Organizations

By: Allen S. Grossman and Regina Garcia-Cuellar

Hugo Moreno, CEO of Salud Digna, was considering his growth options for the next three years. Would becoming a for-profit with access to greater capital be the best strategy or would this cause the organization to lose its social mission? Salud Digna provided... View Details

Keywords: For-Profit Firms; Health Testing and Trials; Growth and Development Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Nonprofit Organizations; Health Industry; Mexico

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

March 2024 (Revised June 2025)
Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche

This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details

Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry

Web

Wyss House | About

Wyss House Hansjörg Wyss accepts the HBS Health Industry Alumni Association's Beatrice D. Ellerin Alumni Achievement Award, 2007. Wyss House is named in honor of Hansjörg Wyss (MBA 1965) in recognition of... View Details

01 Jun 2024
News

Firm Foundation

Courtesy Tracy Britt Cool Courtesy Tracy Britt Cool Tracy Britt Cool (MBA 2009) has been playing the long game as long as she can remember. The former Berkshire Hathaway executive grew up in a family business: Her father was a third-generation farmer in Manhattan,... View Details

Keywords: Janelle Nanos; private equity; Warren Buffett; career path; investment strategy; family business; Finance

15 Oct 2001
Research & Ideas

What You Don’t Know About Making Decisions

But take care not to double count. Go-no-go choices involve only one option and don't qualify as two alternatives. Assumption Testing. "Facts" come in two varieties: those that have been carefully tested and those that have been... View Details

Keywords: by David A. Garvin & Michael A. Roberto

03 May 2021
Blog Post

Celebrating the First HBS African-American Mother-Daughter Duo

achievement gap, and health inequity. Wellness is often treated like a privilege; it is only accessible to those who are “in the know." In reality, wellness is a category desired across gender, ethnicity, and socioeconomic groups.... View Details

December 2013 (Revised April 2025)
Case

The PGA Tour (A)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Competition; Adaptation; Monopoly; Globalization; Sports; Business Strategy; Sports Industry; United States

Web

2024 Reunion Presentations - Alumni

large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving consumers to address barriers in View Details

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details