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    John C. Mulliken

    Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor.  Father of two, husband, sailor, hiker, and aspirational road biker.

    John is a senior lecturer in the... View Details
    • April 2022 (Revised May 2022)
    • Case

    Mastercard Labs (A)

    By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
    When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details
    Keywords: Organizational Behavior; Culture; Culture Change; Organizational Adaptation; Organizational Effectiveness; Alignment; Leadership; Leadership Development; Innovation; Innovation Ecosystems; Ecosystem; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Globalization; Agility; Prototype; Experiment; Partnerships; Operating Model; Risk Management; Metrics; Payments; Financial Inclusion; Financial Industry; Ambidexterity; Corporate Innovation; Innovation Lab; Digital Transformation; Digital Strategy; Credit Cards; Innovation Leadership; Organizational Culture
    Related
    • 2012
    • Working Paper

    'Power from Sunshine': A Business History of Solar Energy

    By: Geoffrey Jones and Loubna Bouamane
    This working paper provides a longitudinal perspective on the business history of solar energy between the nineteenth century and the present day. It covers early attempts to develop solar energy, the use of passive solar in architecture before World War 2, and the... View Details
    Keywords: Renewable Energy; Business History; Policy; Entrepreneurship; Innovation and Invention; Business Model; Energy Industry
    Related
    • October 2004 (Revised April 2005)
    • Case

    Lexar Media: The Digital Photography Company?

    Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details
    Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry
    Related
    • August 2020
    • Case

    Zoom Video Communications: Eric Yuan's Leadership During COVID-19

    By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez
    In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details
    Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California
    Related
    • October 1997
    • Case

    L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

    By: Robert J. Dolan
    L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details
    Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; United States
    Related
    • September 2016 (Revised October 2017)
    • Case

    KaBOOM!: Play at Scale (Abridged)

    By: V. Kasturi Rangan and Sarah Appleby
    A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details
    Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Scaling; Nonprofit; Nonprofit Organizations; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; United States
    Related
    • August 2010 (Revised October 2010)
    • Case

    Patagonia

    By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt
    Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details
    Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry
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    • 25 Apr 2022
    • Video

    Professor Cynthia Montgomery: Pivots

    • July 1999 (Revised June 2000)
    • Case

    Edward Jones

    By: Michael E. Porter and Gregory C. Bond
    Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of its rivals. The case describes Jones's activities and allows a rich discussion of its positioning choices, supporting activities, and tradeoffs. Jones... View Details
    Keywords: Financial Institutions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Business Strategy; Competition; Competitive Strategy; Banking Industry; Financial Services Industry
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      Dennis Campbell

      Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

      Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services
      • 01 Feb 1997
      • News

      Doing It Your Way

      activity pales in comparison to what's happening today on the Internet," says Sahlman. "Whereas in the early days of the microprocessor, for example, it was expensive and complicated to buy computers, View Details
      Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)
      • March 2010
      • Article

      The Role of Independent Invention in U.S. Technological Development, 1880-1930

      By: Tom Nicholas
      Why did independent inventors account for over half of US patents by 1930 and more than three times the number granted to R&D firms? Using new data on patents and historical patent citations, I show that independents supplied high quality innovations to a... View Details
      Keywords: History; Technological Innovation; Patents; Urban Scope; Independent Innovation and Invention; Research and Development; United States
      Related
      • 2010
      • Case

      Playa Dorado

      By: W. Earl Sasser
      Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details
      Keywords: Demand and Consumers; Management Analysis, Tools, and Techniques; Expansion; Planning; Mathematical Methods; Price; Profit; Sales; Operations; Growth and Development Strategy; Marketing; Performance Capacity; Accommodations Industry; Florida
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        Ashish Nanda

        Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

        Keywords: accounting industry; advertising; asset management; banking; brokerage; consulting; e-commerce industry; education industry; executive search; financial services; information technology industry; internet; investment banking industry; legal services; management consulting; professional services; real estate; service industry; sports; tourism
        • March 2018 (Revised September 2019)
        • Case

        Chewy.com (A)

        By: Jeffrey F. Rayport and Matthew G. Preble
        In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries... View Details
        Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Service Industry; Florida; United States
        Related
        • June 2003
        • Case

        In-N-Out Burger

        By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman
        In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details
        Keywords: Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada
        Related
        • October 2017
        • Case

        LeBron James: Building a Hollywood Empire

        By: Anita Elberse
        It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details
        Keywords: Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Marketing; Entertainment; Sports; Media; Film Entertainment; Innovation Strategy; Talent and Talent Management; Strategy; Digital Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
        Related
        • February 2024
        • Case

        Horizon Quantum Computing

        By: Paul A. Gompers and Billy Chan
        In 2023, the Singapore-based startup company Horizon Quantum Computing was on the cusp of fast expansion and the founder faced the challenge to decide where to open the second office outside Singapore. To make a choice from the list of 10 countries, the founder had to... View Details
        Keywords: Business Plan; Entrepreneurship; Entrepreneurial Finance; Disruptive Innovation; Business Offices; Business Startups; Talent and Talent Management; Decision Choices and Conditions; Partners and Partnerships; Expansion; Information Technology Industry; Telecommunications Industry; Singapore; Asia
        Related
        • 18 Mar 2011
        • News

        Social Networks Will Change Product Innovation