Publications

1995
Chapter

Towards a Winning Climate Coalition

By: James K. Sebenius

Keywords: Climate Change; Alliances; Negotiation

November 2018 (Revised January 2019)
Module Note

Responsibilities to Investors (Abridged)

By: Lena G. Goldberg and Joseph L. Badaracco

This note focuses on managers’ responsibilities—economic, legal, and ethical—to investors. In capitalist and some socialist economies, these responsibilities traditionally have been grounded in fiduciary duties and are typically part of the common law or statutory law... View Details

Keywords: Responsibilities To Investors; Investors; Responsibility; Business and Shareholder Relations; Management; Ethics

September 2020 (Revised June 2023)
Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2022
Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller

Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details

Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis

March 2013
Case

First Green Bank: Bringing Bloom to Desert Landscapes

By: Christopher Marquis and Juan Almandoz

First Green Bank is a bank start-up in the midst of the financial crisis which aims to promote sustainability while making money as a bank. The case presents an ethical dilemma as it considers a loan to an arms manufacturer. View Details

Keywords: Social Entrepreneurship; Financial Crisis; Business and Stakeholder Relations; Business and Community Relations; Environmental Sustainability; Ethics; Banking Industry; United States; Florida

November 2008 (Revised March 2014)
Supplement

Savage Beast (B)

By: Noam Wasserman, LP Maurice and Yael Braid

For several months, things had been spiraling downwards at Savage Beast, the music-recommendation company started three years before by Tim Westergren. The company's founder-CEO recently left due to pressures both at home and within the venture. Dozens of investors... View Details

Keywords: Business Ventures; Entrepreneurship; Compensation and Benefits; Employee Relationship Management; Lawsuits and Litigation; Groups and Teams

October 2000 (Revised November 2005)
Case

Hilton HHonors Worldwide: Loyalty Wars

By: John A. Deighton and Stowe Shoemaker

Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry

Profile

Frank Spencer

present value on a financial analysis? Absolutely," he says. "But I think one way that HBS has shaped me as a leader is by showing that the right technical answer might not do you much good at all if you can't also manage the... View Details

Keywords: Real Estate; Services

December 2003 (Revised October 2005)
Case

High-Definition TV: The Grand Alliance

By: Thomas R. Eisenmann

Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the... View Details

Keywords: Decision Choices and Conditions; Investment; Policy; Management Practices and Processes; Emerging Markets; Standards; Business and Government Relations; Networks; Research and Development; Technology Adoption; Entertainment and Recreation Industry; Technology Industry; Japan; Europe; United States

18 Feb 2002
Research & Ideas

Wrap-up: Software, Telecom, and Recovery

Investors' Interest?" Y2K spending drove growth in the late '90s, followed almost immediately by a boom of broad e-implementations such as customer relationship management and e-commerce, while the... View Details

Keywords: by Wendy Guild & Martha Lagace; Financial Services; Technology; Communications; Telecommunications

01 Jun 2015
News

Learning from Global Immersion Experiences

Development staff to advance the career objectives of students and alumni. And with the introduction of the FIELD (Field Immersion Experiences for Leadership Development) course in 2011, the IRC has been developing partner relationships... View Details

February 2012
Article

A 'Core Periphery' Framework to Navigate Emerging Market Governments—Qualitative Evidence from a Biotechnology Multinational

By: Prithwiraj Choudhury, James Geraghty and Tarun Khanna

We build on the emerging literature of influence-based models to study how multinational firms can navigate host governments. Our "core-periphery" framework posits that the actions that an MNC takes with actors in what we call the "periphery"—comprised of state,... View Details

Keywords: Emerging Markets; Multinational Firms and Management; Business and Government Relations; Power and Influence; Framework; Biotechnology Industry; Massachusetts; Brazil; China; Costa Rica; France; India

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October 2006 (Revised November 2006)
Case

Integrated Packaging Corporation: Struggling to Do the Right Thing (A)

By: Herman B. Leonard and Orson Watson

As a child, Al Fuller had seen his working-class, African-American neighborhood disintegrate as factory jobs moved away. He resolved to help inner-city communities do better when he grew up. Some years later, as an accomplished university graduate with several years... View Details

Keywords: Business and Community Relations; Corporate Entrepreneurship; Social Issues; Factories, Labs, and Plants; Strategy; Management Style; Pulp and Paper Industry; Manufacturing Industry

21 Oct 2013
News

Built to Last

Keywords: capitalism

31 Mar 2002
Research & Ideas

You’re Wasting Your Employees! What You Can Do About It

change during the past two decades. Hierarchy has to be replaced by networks, bureaucratic systems transformed into flexible processes, and control-based management roles must evolve into relationships... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

February 2016
Supplement

The Maggi Noodle Safety Crisis in India (C)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Globalization; Regulation; Customer Relations; Business And Government; Safety; Leadership; Food; Multinational Firms and Management; Governance Compliance; Crisis Management; Customer Focus and Relationships; Business and Government Relations; Food and Beverage Industry; Delhi

6 PM – 8 PM EST, 04 Feb 2016

Alumnae Circles Open House: New York

Short Description test View Details

June 2003 (Revised December 2003)
Case

Social Partnership

By: Huw Pill and Julian Coulter

Discusses the tripartite social partnership among employers, unions, and government that was geared toward maintaining international competitiveness through wage moderation within the European monetary system from the late 1980s. View Details

Keywords: Wages; Competition; Partners and Partnerships; Labor and Management Relations; Business and Government Relations; Europe