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  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Related
  • Research Summary

Business History

By: Walter A. Friedman
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the... View Details
  • Research Summary

Changing the World: Life Choices of Influential Leaders

By: Robert Simons

This project studies the life choices made by a variety of people who have left a lasting legacy. Using biographical data, we are examining the choices that high-impact individuals faced in their lives and the paths they chose to follow. The leaders we study come... View Details

Keywords: Leadership Style; Personal Characteristics; Work-life Balance; Entrepreneurship; Business Startups; Success
  • Research Summary

Competitive Strategy

By: Michael E. Porter

Porter is engaged in a major new body of work on the theoretical foundations of competitive positioning and the underpinnings of sustainable competitive advantage. This research highlights the distinction between positioning and operational effectiveness; the... View Details

  • Research Summary

Consumer-Brand Relationships and CRM

By: Jill J. Avery
This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
  • Research Summary

Control in Inter-organizational Settings

By: V.G. Narayanan
Professor Narayanan is studying how franchise owners use measurement tools such as the Balanced Scorecard and mystery shopper survyes to mitigate incentive and information frictions that arise between franchisors and franchisees. He is also studying control issues that... View Details
  • Teaching Interest

Crossover into Business (for Professional Athletes)

By: Anita Elberse
Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Research Summary

Customer Experience Design

By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details
  • Research Summary

Customer Management in Business-to-Business Markets

By: Das Narayandas

Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details

  • Research Summary

Customer-Centricity as a Vehicle for Organic Growth

By: Ranjay Gulati
This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details

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