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  • All HBS Web  (6,923)
    • People  (20)
    • News  (1,099)
    • Research  (4,877)
    • Events  (30)
    • Multimedia  (23)
  • Faculty Publications  (3,335)
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  • 01 Sep 2023
  • News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
  • August 2002 (Revised August 2003)
  • Case

Electronic Arts Introduces The Sims Online

By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
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Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

Harvard Business Review, Sloan Management Review, Strategy and Business, and Business Horizons, in the past two decades. Topics covered include marketing and business strategy, managing View Details
Keywords: Martha Lagace
  • 28 Oct 2014
  • First Look

First Look: October 28

exchange for taking on the risk of young companies in uncertain environments, venture capitalists receive board level oversight privileges, which range from approval of budgets and advice on product development to the right to replace the... View Details
Keywords: Carmen Nobel
  • Web

About the Center - Christensen Center for Teaching & Learning

Projects & Media Biography Clare Flaherty Manager, Projects & Media Clare Flaherty is the Christensen Center's Manager of Projects and Media. Clare is responsible for the all of the center's multimedia View Details
  • 03 Aug 2010
  • First Look

First Look: August 3

  PublicationsLords of the Harvest: Symbolic Signaling and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Best Paper Proceedings of the Academy of Management (2010) Abstract Firms... View Details
Keywords: Martha Lagace
  • 30 Mar 2023
  • Blog Post

Amager Bakke: A Look into the Future of Waste Incineration

In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
  • October 1988
  • Case

Harris Seafoods Leveraged Buyout

By: William A. Sahlman
Describes set of issues confronting Alison Lassiter, who is trying to help Charlie Harris arrange a leveraged buyout of the shrimp company he runs, a division of a publicly traded company, Katy Industries. Lassiter has prepared a memorandum discussing and analyzing the... View Details
Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Equity; Cost vs Benefits; Negotiation Tactics; Negotiation Preparation; Financial Management; Strategy; Management Analysis, Tools, and Techniques; Planning; Industrial Products Industry; Industrial Products Industry
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Sahlman, William A. "Harris Seafoods Leveraged Buyout." Harvard Business School Case 289-019, October 1988.
  • 2008
  • Working Paper

The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry

By: Christopher Marquis and Zhi Huang

While effects of public policy are one of the foundations of organizational theory, less explored is how these effects may depend on other external environmental factors. We focus on how policy is a necessary, but not sufficient, condition to understand the growth... View Details

Keywords: Banks and Banking; Business History; Growth and Development Strategy; Business and Government Relations; Banking Industry; United States
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Marquis, Christopher, and Zhi Huang. "The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry." Harvard Business School Working Paper, No. 09-025, August 2008.
  • Web

Social Enterprise - Faculty & Research

significant discretion. Corporate philanthropy is our setting to study how a differentiated structural element—the corporate foundation—constrains the influence of individual senior managers and directors on corporate strategy. Our... View Details
  • September 2004 (Revised March 2007)
  • Case

G.I. JOE: Marketing an Icon

In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details
Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States
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McGovern, Gail J. "G.I. JOE: Marketing an Icon." Harvard Business School Case 505-030, September 2004. (Revised March 2007.)

    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • Web

    Globalization - Faculty & Research

    competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean revert faster in countries where there is more View Details
    • November 1995 (Revised January 1998)
    • Case

    Transformation of Pratt & Whitney North Haven (A)

    By: H. Kent Bowen, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch and John Schiavone
    Pratt & Whitney is a leader in the development and manufacturing of gas turbine engines for commercial and military aircraft. Economic conditions for the airline and defense industries are forcing the airplane engine builders to restructure. Ed Northern, a new general... View Details
    Keywords: Transformation; Restructuring; Production; Opportunities; Economy; Aerospace Industry; Manufacturing Industry; Connecticut
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    Bowen, H. Kent, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch, and John Schiavone. "Transformation of Pratt & Whitney North Haven (A)." Harvard Business School Case 696-066, November 1995. (Revised January 1998.)
    • July 2017 (Revised July 2019)
    • Supplement

    "Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (B)

    By: Nori Gerardo Lietz and Ricardo Andrade
    The B Case of "Dr. My Eyes" provides the answer as to what happened after the ending fact pattern in Case A and the imminent choices faced by the protagonist in the primary case. At the end of the Case A, Bess Weatherman of Warburg Pincus, must chose one option of two... View Details
    Keywords: Private Equity; Health Care and Treatment; Mergers and Acquisitions; Corporate Governance; Decision Choices and Conditions; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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    Lietz, Nori Gerardo, and Ricardo Andrade. "Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (B). Harvard Business School Supplement 218-029, July 2017. (Revised July 2019.)
    • May 1986
    • Supplement

    Gillette Co.: Dry Idea Advertising (C), Video

    Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details
    Keywords: Advertising; Consumer Products Industry
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    Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (C), Video." Harvard Business School Video Supplement 886-513, May 1986.
    • 16 Apr 2001
    • Research & Ideas

    Strategy and the Internet

    forms, including better technologies, superior inputs, better trained people, or a more effective management structure. The other way to achieve advantage is strategic positioning—doing things differently from competitors, in a way that... View Details
    Keywords: by Michael E. Porter
    • 01 Jun 2024
    • News

    Quantum Leap

    quantum computing. Qubit is shorthand for “quantum bit,” a bit being the basic unit of information used in digital, or classical, computing. The equipment required to manage even 100 qubits would pack the room, floor to ceiling. SEEQC,... View Details
    Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
    • 2021
    • Article

    Reflections: Voice and Silence in Workplace Conversations

    By: Amy C. Edmondson and Tijs Besieux
    We highlight conversations at work as an arena of change. Drawing on and extending the psychological safety literature, we offer a new framework to distinguish between productive and unproductive forms of both voice and silence. The framework’s four... View Details
    Keywords: Conversation; Silence; Voice; Psychological Safety; Interpersonal Communication; Quality; Management Practices and Processes; Organizational Change and Adaptation
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    Edmondson, Amy C., and Tijs Besieux. "Reflections: Voice and Silence in Workplace Conversations." Journal of Change Management 21, no. 3 (2021): 269–286.
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