Publications

December 2008 (Revised June 2009)
Case

Ad Classification at Right Media

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Governing Rules, Regulations, and Reforms; Policy; Market Participation; Standards; Internet and the Web

July 2002
Article

International Accounting Standards Board Update

By: David F. Hawkins

Keywords: International Accounting; Standards

Find at Harvard

18 Mar 2008
First Look

First Look: March 18, 2008

this result and assessing how future work in this field should proceed, based upon these first steps in measuring "design." Download the paper: http://www.hbs.edu/research/pdf/08-039.pdf Modeling... View Details

Keywords: Martha Lagace

February 2004
Supplement

Ford Motor Company: Quality of Earnings Growth Analysis (A)

By: David F. Hawkins

Keywords: Measurement and Metrics; Quality; Business Earnings; Auto Industry

11 Apr 2007
Research & Ideas

Adding Time to Activity-Based Costing

foundations of strategic costing systems. The breakthrough came by combining an idea I had while writing Cost & Effect with an innovation developed by Steve Anderson, an HBS MBA, who was a student in my second-year elective, Cost View Details

Keywords: by Sarah Jane Gilbert

23 May 2011
Research & Ideas

Corporate Sustainability Reporting: It’s Effective

came after several countries began requiring that companies report their metrics on environmental footprint, worker safety, and similar issues in a systematic, uniform way. But does this reporting actually... View Details

Keywords: by Michael Blanding

September 1991
Case

All American Pipeline

By: Timothy A. Luehrman

Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details

Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas

July 2001 (Revised August 2004)
Case

AdNet (A)

By: Ashish Nanda

Confronted by a business proposal that is remarkably similar to a project recently financed by a sister office, venture capitalist Monique LeMieux ponders what she should do. View Details

Keywords: Venture Capital; Ethics; Standards; Financial Services Industry

March 1993
Supplement

McCaw Cellular Communications, Inc. (E)

Describes a competitor's decision to install capital equipment using switching technology incompatible with McCaw's. View Details

Keywords: Technology; Business or Company Management; Standards; Telecommunications Industry

September 1993 (Revised August 2011)
Exercise

ExtendSim® Simulation Exercises in Process Analysis (B)

By: Roy D. Shapiro

Second set of exercises meant to be used with ExtendSim, a simulation package created by Imagine That, Inc. of San Jose, California, that allows students to investigate the impact of adding buffers to simple in-line processes with uncertain processing times. View Details

Keywords: Measurement and Metrics; Operations; Production; Mathematical Methods

November 2023 (Revised February 2025)
Background Note

Corporate Climate Targets

By: Willy C. Shih, Michael W. Toffel and Kelsey Carter

Companies that are addressing climate change by mitigating their greenhouse gas emissions often set reduction targets. This note describes several types of widely used carbon reduction targets, including carbon neutral, science based, net zero, real zero, and carbon... View Details

Keywords: Corporate Sustainability; Environmental Strategy; Climate Risk; Target-setting; Climate Change; Environmental Sustainability; Corporate Accountability; Policy; Measurement and Metrics; Strategic Planning; Social Issues; Corporate Social Responsibility and Impact