Publications

May 1992 (Revised August 1996)
Case

NIKE in Transition (A): The Ascendancy of Bob Woodell

By: Christopher A. Bartlett

Explores Bob Woodell's tenure as Nike's first COO. Describes development of Woodell's management style, his attempts to develop the organization, and his responses to unforeseen business problems. Changing market forces, new competitors, a build-up of low-end... View Details

Keywords: Conferences; Crisis Management; Management Style; Marketing Strategy; Organizational Change and Adaptation; Performance Evaluation; Competition

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

On Facebook and a myriad of other social media platforms, you can find out who your friends are dating, see pictures of their last vacation, and even know what they had for lunch yesterday. It is now becoming more unusual when someone chooses not to divulge their... View Details

Keywords: by Michael Blanding

May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America

25 May 2016
News

Backing Harvard’s Work for Children

Robert Tichio (MBA 2005) and Maya Tichio When some of Robert Tichio’s (MBA 2005) HBS friends seem surprised to hear that he recently made a gift to support Harvard University’s Center on the Developing Child, he simply explains that he believes in the center’s approach... View Details

25 Sep 2023
Blog Post

HBS Latino Student Association Spotlight: Ana Barrera (MBA 2024)

related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond. In honor of Hispanic Heritage Month, we asked LASO members to tell us about what being part... View Details

March 2023 (Revised June 2023)
Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins

In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details

Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption

Article

The C-Suite Skills That Matter Most

By: Raffaella Sadun, Joseph B. Fuller, Stephen Hansen and PJ Neal

Landing a job as a CEO today is no longer all about industry expertise and financial savvy. What companies are really seeking are leaders with strong social skills. That’s what the authors discovered after analyzing nearly 7,000 job descriptions for C-suite roles.... View Details

Keywords: C-Suite; Skills; Skills Development; Social Skills; Management Skills; Interpersonal Communication; Talent and Talent Management