Publications

Keywords: Keith Larson; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

26 Feb 2009
News

Last Look - March 2009

Our thanks to HRPBA ’60-ers Sandy Krickovic Self and Nancy Needham Merrill, who recognized themselves as the second and third models in the photo. Self wrote: “In Malcolm McNair’s Marketing class, we were studying the women’s retail... View Details

May 2024
Case

Net Protections (A)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno

In Case A, set in early 2017, Net Protections (NP) is the largest Buy Now, Pay Later (BNPL) fintech service in Japan and is experiencing a slowdown in growth of its core product, NP Atobarai. Launched in 2002 as non-membership service, the NP Atobarai product has given... View Details

Keywords: Product Positioning; Demand and Consumers; E-commerce; Customers; Business Model; Financial Services Industry; Japan

July 2014 (Revised December 2016)
Case

EcoMotors International

By: John D. Macomber and Hermes Alvarez

Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion engines for automotive and industrial use. The OPOC engine has opposed pistons and is a two-stroke engine, as compared to a more traditional... View Details

Keywords: Technological Innovation; Business Model; Customer Value and Value Chain; Engineering; Manufacturing Industry; Green Technology Industry; Auto Industry

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

01 Jun 2008
News

Faculty Books

The Oxford Handbook of Business History edited by Geoffrey Jones and Jonathan Zeitlin (Oxford University Press) This handbook surveys research in business history, a broad area of study generating empirical... View Details

October 2011 (Revised February 2012)
Case

One Game to Rule Them All: Lord of the Rings Online and the MMO Market

Keywords: Competition; Strategy; Business Model; Games, Gaming, and Gambling; Video Game Industry

March 2011 (Revised March 2014)
Teaching Note

IP Intermediaries & Intellectual Ventures

By: Andrei Hagiu

Teaching Note for 710423 and 711486. View Details

Keywords: Intellectual Property; Business Model; Innovation and Invention; Revenue; Sales

March 2011 (Revised March 2014)
Teaching Note

Intellectual Ventures

By: Andrei Hagiu

Teaching Note for 710423. View Details

Keywords: Patents; Business Model; Innovation and Invention; Revenue

19 Jul 2011
News

Brightening the Future

in the Philippines, Jaime “Jim” Ayala (MBA ’88) decided to put his considerable business experience to work improving the lives of some of his native country’s poorest citizens. Explaining his 2009 decision to leave Ayala Land, which had... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Mar 2008
News

You’re an Old Fuelie

For his first year at HBS, Jan Hyde (MBA ’66) arrived in style, driving all the way from San Francisco to Soldiers Field behind the wheel of a silver-and-white 1960 Chevrolet Corvette, a fuel-injected model known to aficionados as a... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

July 2008 (Revised January 2013)
Teaching Note

eHarmony (TN)

By: Mikolaj Jan Piskorski and Hanna Halaburda

Teaching Note for eHarmony [709424]. View Details

Keywords: Business Model; Strategy; Valuation; Industry Structures; Competitive Advantage; Web Services Industry

February 2000 (Revised August 2000)
Case

Priceline WebHouse Club

By: Thomas R. Eisenmann and Jon K Rust

Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details

Keywords: Business Model; Strategy; Disruptive Innovation; Internet and the Web; Entrepreneurship; Retail Industry

01 Dec 2001
News

Corporate Governance Conference Addresses Global Challenges

HBS professor Dwight B. Crane. Crane's research, prepared in partnership with Ulrike Schaede of the University of California, San Diego, chronicled the evolution of German business from a banking-led corporate finance environment toward a... View Details

Keywords: Laura Singleton; Colleges, Universities, and Professional Schools; Educational Services; Corporate, Subsidiary, and Regional Managing Offices; Management

25 Jul 2012
News

Movie Magic

swipe of a credit card. “Automated retail sounds better,” suggests Gregg Kaplan (MBA 1997). Recruited by McDonald’s to help start new businesses within the fast-food giant, in 2002 Kaplan oversaw the installation of six kiosks in... View Details

Keywords: vending machines; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; General Merchandise Stores; Retail Trade

February 2004
Case

Aspire Public Schools

Set in the fall of 2003, covers managerial challenges facing the CEO and COO of Aspire Public Schools, a nonprofit charter school management company. In operation since 1999 and funded by prominent national foundations and venture philanthropies, Aspire operates 10... View Details

Keywords: Business Model; Business or Company Management; Expansion; Social Entrepreneurship; Education; Education Industry; California

25 Aug 2022
News

Full Stream Ahead

high-water mark for the valuation of an individual artist’s catalog: more than $500 million, according to the New York Times. Estimates by Music Business Worldwide suggest that investors, including many of the biggest players in private... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Sep 2006
News

Redefining Health Care

PORTER: Health care's zero-sum competition model adds costs and results in severe quality problems. University professor Michael Porter never planned to write a book on health-care reform. In fact, he expected brickbats in response to a... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

December 2018 (Revised June 2021)
Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock

In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details

Fall 2020
Article

Competing on Customer Outcomes

By: Marco Bertini and Oded Koenigsberg

Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details

Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation

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Winter 2021
Article

How Would-Be Category Kings Become Commoners

By: Rory McDonald and Keith Krach

Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on... View Details

Keywords: New Markets; Innovation and Invention; Innovation Strategy; Business Model