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  • July 2013 (Revised November 2021)
  • Module Note

Exploration vs. Exploitation

By: Willy Shih
This module note introduces James March's concept of exploration and exploitation, and the management challenge of balancing the allocation of resources to the two activities in the firm. The note also touches on the O'Reilly and Tushman paper on the ambidextrous... View Details
Keywords: Exploration And Exploitation; Exploitation; Research; Scientific Research; Product Commercialization; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Knowledge Acquisition; Growth and Development Strategy; Resource Allocation; Strategic Planning; Research and Development; Science-Based Business; Corporate Strategy; Knowledge Sharing; Biotechnology Industry; Information Technology Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Semiconductor Industry; Technology Industry; United States
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Shih, Willy. "Exploration vs. Exploitation." Harvard Business School Module Note 614-004, July 2013. (Revised November 2021.)
  • 24 Jul 2000
  • Research & Ideas

Something Ventured, Something Gained: A European View of Venture Capital

MBA '69), cofounder and chairman of Apax Partners & Co. Ltd., and vice chairman of EASDAQ—the pan-European stock market for growth companies which he helped establish in 1996; Gerard Montanus, a general partner in Atlas Venture, a... View Details
Keywords: by James E. Aisner; Financial Services
  • 23 Mar 2010
  • First Look

First Look: March 23

press An abstract is unavailable at this time. Book: http://ceo.usc.edu/book/doing_research_that_is_useful.html Business Network Transformation in Action Authors: Marco Iansiti and Ross Sullivan Publication: In View Details
Keywords: Martha Lagace
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • July 2011
  • Teaching Note

Weber Shandwick: The Client Relationship Leader Program (TN)

By: Robert G. Eccles and Penelope Rossano
Teaching Note for 408077. View Details
Keywords: Service Delivery; Organizational Structure; Groups and Teams; Employees; Growth and Development; Situation or Environment; Consolidation; Acquisition; Digital Platforms; Blogs; Social and Collaborative Networks; Internet and the Web; Public Relations Industry
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Eccles, Robert G., and Penelope Rossano. "Weber Shandwick: The Client Relationship Leader Program (TN)." Harvard Business School Teaching Note 412-023, July 2011.
  • 22 Jun 2010
  • First Look

First Look: June 22

and exploration in terms of innovation streams—incremental innovation in existing products as well as architectural and/or discontinuous innovation. Based on in-depth, longitudinal data from 13 business units and 22 innovations, we... View Details
Keywords: Martha Lagace
  • 02 Jul 2015
  • Op-Ed

The Future of the Greek Economy

Editor's note: The economy of Greece is in the depths of despair—a fitting topic for a Greek tragedy. As investor Wilbur Ross (HBS MBA 1961) has poignantly put it, "The country that brought us democracy may now take itself into chaos." We asked three Harvard... View Details
Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

prided itself on avoiding artificial ingredients, opting instead to use a relatively short supply chain of local growers for many of its ingredients. That strategy just might have been part of its problem, says John A. Quelch, the Charles Edward Wilson Professor of... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 03 Dec 2012
  • HBS Case

HBS Cases: Against the Grain

of Associate Professor Karthik Ramanna, the Henry B. Arthur Fellow of business ethics at Harvard Business School. In a nutshell, the case goes like this: "Jim" accepts a summer internship as a loan... View Details
Keywords: by Martha Lagace; Food & Beverage
  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

one has long been the burning question for clients and their agencies," says Alvin J. Silk, the Lincoln Filene Professor of Business Administration, Emeritus, at Harvard Business School. "Hence the famous... View Details
Keywords: by Michael Blanding; Advertising
  • 15 May 2012
  • First Look

First Look: May 15

its suspension, consistent with the importance of reputation. Larger firms and those with greater growth options were more likely to leave, also consistent with the reputation argument. Read the paper:... View Details
Keywords: Carmen Nobel
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Many dismiss... View Details
Keywords: by John Quelch; Advertising
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

"What I’ve said that turned out to be right will be considered obvious, and what was wrong will be humorous" —Bill Gates, The Road Ahead, 1995 In 2001, I wrote a book explaining why accelerated growth strategies created value for some... View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 30 Aug 2004
  • Research & Ideas

Mapping Your Board’s Effectiveness

In the aftermath of such highly public and grossly damaging business debacles as Enron, Tyco, and WorldCom, much attention and plenty of criticism have been directed at those companies' corporate boards. Traditionally, board... View Details
Keywords: by Robert S. Kaplan
  • 18 Jun 2001
  • Research & Ideas

When In-House Research Isn’t Enough

research must be much more thoughtful about accessing external resources. What I'm advocating is an expanded view of R&D, blending the external with the internal." Exemplifying one of Chesbrough's outward-looking approaches was panelist Les Vadasz; a graduate... View Details
Keywords: by Jim Aisner
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

a factory in a low-cost location in Asia? Such a move over the next five to seven years would be full of risk, especially considering LEGO has had a checkered history of expansion—one such effort almost led to bankruptcy. So Harvard View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • January 2024
  • Teaching Note

Frank Cornelissen: The Great Sulfite Debate (A) & (B)

By: Tiona Zuzul
Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
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Zuzul, Tiona. "Frank Cornelissen: The Great Sulfite Debate (A) & (B)." Harvard Business School Teaching Note 724-458, January 2024.
  • December 2024
  • Case

Tencent Games

By: Rebecca Karp, Billy Chan and Nancy Hua Dai
For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they... View Details
Keywords: Decisions; Games, Gaming, and Gambling; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Product Development; Organizational Culture; Business Strategy; Investment; Competitive Strategy; Video Game Industry; Europe; China
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Karp, Rebecca, Billy Chan, and Nancy Hua Dai. "Tencent Games." Harvard Business School Case 725-411, December 2024.
  • 12 Nov 2001
  • Research & Ideas

Facing the New World Order

to the study, Harvard Business School Professor Michael Porter and Jeffrey Sachs, director of the Center for International Development at Harvard University. In the edited remarks below, they discuss the findings and implications of... View Details
Keywords: by Staff
  • 13 Jan 2015
  • First Look

First Look: January 13

715-002 Indonesia: Growth and Stability in a Global Economy No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715002-PDF-ENG Harvard Business School Case 715-004 NuScale... View Details
Keywords: Sean Silverthorne
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