Publications

May 1995 (Revised April 1998)
Case

A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details

Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry

April 1995 (Revised May 1995)
Teaching Note

Exercises on the Value of Information (TN)

By: David E. Bell

Teaching Note for (9-893-006). View Details

Keywords: Decisions; Information; Risk and Uncertainty

April 1995
Teaching Note

Freemark Abbey Winery TN

By: David E. Bell

Teaching Note for (9-181-027). View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Value; Risk and Uncertainty; Plant-Based Agribusiness; Agriculture and Agribusiness Industry

April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California

April 1995 (Revised June 2002)
Case

Xerox: Outsourcing Global Information Technology Resources

By: Lynda M. Applegate and Kevin Davis

In order to increase revenues, develop new technologies, and manage information technology more efficiently, Xerox decided to sign a 10-year, $3.2 billion contract with Electronic Data Systems (EDS). This case describes the events that preceded Xerox's decision to... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Job Cuts and Outsourcing; Information Technology Industry

1995
Book

Data Analysis, Regression, and Forecasting

By: A. Schleifer Jr. and D. E. Bell

Keywords: Forecasting and Prediction

April 1995
Article

Perceptions of Fairness in Interpersonal and Individual Choice Situations

By: M. H. Bazerman, S. B. White and G. F. Loewenstein

Keywords: Perception; Fairness; Decision Choices and Conditions

March 1995 (Revised July 1996)
Case

Mattson Foods, Inc. (Revised): The Bardolini Division

By: Steven C. Wheelwright

The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details

Keywords: Logistics; Emerging Markets; Business Startups; Decision Choices and Conditions; Business Plan; Capital Budgeting; Expansion; Buildings and Facilities; Strategic Planning; Marketing Strategy; Technology; Economic Systems; Food and Beverage Industry

1995
Book

Introduction to Statistical Decision Theory

By: John W. Pratt, Howard Raiffa and Robert Schlaifer

Keywords: Mathematical Methods; Decision Making; Theory

February 1995 (Revised August 1995)
Case

Microsoft in the People's Republic of China, 1993

By: Tarun Khanna

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details

Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China

Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han

Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior

February 1995
Article

Does Familiarity Breed Trust? The Implications of Repeated Ties on Contractual Choice in Alliances

By: Ranjay Gulati

Keywords: Trust; Contracts; Decision Choices and Conditions; Alliances

January 1995
Case

Keller Fund's Option Investment Strategies, The

By: W. Carl Kester

A closed-end mutual fund's decision to study option trading provides an opportunity to study the profit profile and pricing of multiple option investment strategies (e.g., buy a call, buy a put, write a call, buy stock-write call, etc.). This case is designed to... View Details

Keywords: Investment Funds; Stock Options; Profit; Price; Strategy; Financial Services Industry

January 1995
Background Note

A Note on Distribution of Venture Investments

By: Josh Lerner

Venture capitalists typically exit investments by distributing shares to investors. These transfers pose challenges for these investors. Predictions and evidence about the behavior of stock prices of firms around the time of these distributions are presented. View Details

Keywords: Forecasting and Prediction; Venture Capital; Stocks; Investment; Price

January 1995 (Revised May 1997)
Case

Syscom Computers

By: Kenneth A. Froot, Peter Tufano and Chris L Marshall

Discusses a company deciding what it should do to manage its worldwide hedging operations. View Details

Keywords: Decisions; Currency Exchange Rate; Information Management; Management Practices and Processes; Risk Management; Operations

December 1994 (Revised May 1999)
Case

3M Optical Systems: Managing Corporate Entrepreneurship

By: Christopher A. Bartlett and Afroze A Mohammed

A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details

Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry

December 1994
Case

AB SKA (Sweden)

By: David F. Hawkins, V.G. Narayanan and Robert L. Simons

A senior manager faces three accounting and control decisions related to a new R&D project: to expense or capitalize, how to implement management control over the R&D function, and how to use activity-based cost drivers for product costing. View Details

Keywords: Cost Accounting; Management Practices and Processes; Cost Management; Activity Based Costing and Management; Research and Development; Sweden

December 1994
Article

The Inconsistent Role of Comparison Others and Procedural Justice to Hypothetical Job Descriptions: Implications for Job Acceptance Decisions

By: M. H. Bazerman, H. A. Schroth, P. P. Shah, K. A. Diekmann and A. E. Tenbrunsel

Keywords: Human Resources; Decision Making