Publications

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01 Sep 2003
News

Patrick Moreton

was its reasoning? It argued that the marketplace has changed because new technologies — such as cable, the Internet, and satellite TV — facilitate new and diverse sources of information and content. The... View Details

Keywords: Garry Emmons; Information; Information

March 1999
Article

Discussion of "Engineering Bureaucracy: The Genesis of Formal Policies, Positions, and Structures in High-Technology Firms" by James N. Baron, M. Diane Burton, and Michael T. Hannan

By: Josh Lerner

Keywords: Information Technology; Organizational Structure; Engineering; Technology Industry

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01 Jun 2006
News

Entrepreneur's Notebook with Kevin Przybocki (MBA '91)

Name: Kevin Przybocki (MBA ’91), VP, Sales & Marketing Company: Anué Systems (founded 2002) Location: Austin, Texas Web: www.anuesystems.com Przybocki Elevator pitch: Anué Systems is a technology leader in next-generation data... View Details

Keywords: Margie Kelley; Information; Information

October 2022 (Revised September 2023)
Supplement

SolarWinds Confronts SUNBURST (B)

By: Frank Nagle, George A. Riedel, William R. Kerr and David Lane

Supplements the (A) case, describing actions taken by SolarWinds as well as by regulatory agencies in the aftermath of the immediate crisis. The case also includes reflections by SolarWinds managers on the choices they made with respect to disclosure, media relations,... View Details

Keywords: Cyberattacks; Cybersecurity; Corporate Disclosure; Crisis Management; Customer Focus and Relationships; Legal Liability; Governance Compliance; Business and Government Relations; Information Technology Industry; United States

November 2019 (Revised February 2022)
Teaching Note

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta

Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

01 Feb 1997
News

New Releases

in the world of digital communications will lie not in knowing how to engineer big technological breakthroughs but in how to develop products and services by creatively combining new and existing View Details

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

some sort of compensation for it—through donations or subscriptions. That is the path forward. How is social media changing the consumption of information and the consumer’s ability to access a diversity of ideas? —Janet Simpson Benvenuti... View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; Information; Information

July 2008 (Revised September 2009)
Case

ASUSTeK Computer Inc. Eee PC (A)

By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu

ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details

Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry

May 1983 (Revised December 1987)
Case

Technical Data Corp.

By: William A. Sahlman

Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details

Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Information Industry

01 Jun 1997
News

HBS Cyberposium Brings Online Future into Focus

Deighton, who moderated a panel titled "Online Media," observed at the Cyberposium's conclusion: "HBS is dedicated to preparing students for the information economy. Technology is being presented, and truly... View Details

Keywords: Meg Gardner

March 2011
Teaching Note

TopCoder (A): Developing Software through Crowdsourcing (TN)

By: Karim R. Lakhani and Eric Lonstein

Teaching Note for 610032. View Details

Keywords: Business Model; Collaborative Innovation and Invention; Applications and Software; Product Development; Competition; Internet and the Web; Problems and Challenges; Perspective; Information Technology Industry; Information Technology Industry

November 1998 (Revised February 1999)
Case

Microsoft Office: Finding the Suite Spot

By: Stefan H. Thomke and Steven Sinofsky

Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details

Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Information Technology Industry; Information Technology Industry

January 2000 (Revised April 2000)
Case

AsiaMail.com: What's in a Name?

By: Myra M. Hart and Sharon Peyus

Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details

Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Information Technology Industry; Asia

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09 Jul 2024
Cold Call Podcast

Non-Fungible Tokens (NFTs) and Brand Building

Keywords: Re: Scott Duke Kominers; Technology

01 Jun 2017
News

Powered by the HBS Fund

alumni.hbs.edu/facultyresearch to watch: Professor Jan Rivkin talk about his passion for case writing and the origin of his case on LEGO’s return from bankruptcy. Associate Professor Raffaella Sadun discuss how she uses data to explore the impact of View Details

September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details

Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Technology Industry; France; Europe

September 1996 (Revised June 1998)
Case

InterSoft of Argentina (A)

By: Linda A. Hill and Stacy Palestrant

Focuses on InterSoft of Argentina, a growing software company in Argentina. In 1993, InterSoft acquires a Russian software company and Emilo Lopez, the vice president and director of InterSoft's Systems Software Lab, must manage a creative, cross-cultural, "virtual"... View Details

Keywords: Applications and Software; Cross-Cultural and Cross-Border Issues; Business Growth and Maturation; Mergers and Acquisitions; Management Teams; Groups and Teams; Partners and Partnerships; Information Technology Industry; Argentina; Russia