communication - Publications - Faculty & Research

11 Mar 2001
Research & Ideas

Evolving for Success [Part Two]

face-to-face leadership and communication skills. In Evolve, I also write about the importance of building coalitions and of leadership as community organizing, finding your supporters, bringing your... View Details

Keywords: by Staff

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

this same path again? GM does not believe that these new changes will repeat the 1980s debacle. Rather, their executives see the Internet as the way of the future. The 1999 annual report states that the company believes "... that the potential of the Internet and... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

29 Apr 2020
Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details

Keywords: by Dina Gerdeman

30 Nov 2021
Interview

TikTok: Super App or Supernova?

By: Jeffrey F. Rayport and Brian Kenny

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details

Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media

Citation

December 2013 (Revised March 2016)
Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld

In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details

Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry

Citation

Educators

Purchase

30 May 2000
Lessons from the Classroom

Entrepreneurship’s Wild Ride

new vigor in the development of deep intellectual roots. The entrepreneurial research community now has its own division in the Academy of Management, most schools have courses in entrepreneurship, and there are over 150 endowed... View Details

Keywords: by William Mahoney

01 Jun 2009
Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

Street has conventional and not always accurate measures of a company's value," Sato says. "How do you communicate to shareholders that an investment is on track or not on track when you still might be years away from that new... View Details

Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

Bastianelli said. Also missing are the partnerships between academic and business communities that are common in the States, added Thomas G. Wellner, executive director of marketing at Eli Lilly and Company's European Operations. The drug... View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

19 May 2003
Research & Ideas

Expensing Options Won’t Hurt High Tech

harm entrepreneurial incentives are often the same people who claim that current disclosure is adequate for communicating the economics of stock option grants. The two positions are clearly contradictory. If current disclosure is... View Details

Keywords: by Zvi Bodie, Robert S. Kaplan & Robert C. Merton

03 Jun 2020
Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

mitigations. Businesses will have to persuasively communicate the actions they are taking. As the saying goes, what gets measured gets done. And every one of us will want to know exactly what is being done. About the Authors Joseph Allen... View Details

Keywords: by John Macomber and Joseph Allen; Real Estate

16 Jun 2015
First Look

First Look: June 16, 2015

hospital. Community hospitals generally vehemently oppose their entry into a new area. What options does MedCath have? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315018-PDF-ENG Harvard Business School Case 614-018 Ford... View Details

Keywords: Sean Silverthorne

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

operatives getting out in the communities and face-to-face contacts. Phone banks were de-emphasized. "It was a historic moment for the 2008 and 2012 elections in the way ground troops were utilized," Chung says. Mass Advertising Turning... View Details

Keywords: by Dina Gerdeman

10 Jun 2013
Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details

19 Dec 2012
Research & Ideas

How to be Extremely Productive

schedule to be productive. I wanted to discuss skills that have been critical in my own career. Communication is one—reading, writing, and speaking. Another is how you operate within your organization and deal with both those above you... View Details

Keywords: by Deborah Blagg

22 Nov 2011
First Look

First Look: November 22

environment of higher education, the Director of Strategic Communications at the U.S. Military Academy is faced with a decision on whether or not to invest resources in a rebranding effort. Over the course of the school's history, several... View Details

Keywords: Sean Silverthorne

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

communication to investors highlights key value and risk drivers, and one that holds senior executives accountable for successful strategy formulation and implementation will give investors more confidence that the company is well... View Details

Keywords: by Robert S. Kaplan

23 Feb 2004
Research & Ideas

It’s Back to Business-Basics for Nonprofits

mission is to "improve the lives of poor children in America's most devastated communities." While this mission inspired volunteers, donors, and even management, it didn't communicate a plan of action. How can an organization measure the... View Details

Keywords: by Manda Salls

13 Aug 2024
Op-Ed

Can AI Save Physicians from Burnout?

documentation, litigation defense, and regulatory compliance. These excessive documentation requirements also strain the patient-physician relationship, reducing the time patients spend with their doctors and hampering effective View Details

Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

rate for its electricity. Yet community opposition to the plant is fierce in some areas. “There's a great deal of activity and excitement in energy markets.” "The case is about the difficulties entrepreneurs can have in finding... View Details

Keywords: by Julia Hanna; Energy; Utilities

06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

exploration, Doppler oceanographic studies, avian research, socioeconomic environmental studies, community outreach, and litigation. Late last year, the Minerals Management Service (recently renamed the Bureau of Ocean Energy Management,... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

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