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  • All HBS Web  (11,134)
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  • January 2021 (Revised March 2021)
  • Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
  • Teaching

Overview

Technology and Operations – MBA Required Curriculum This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes... View Details
  • February 2020 (Revised January 2022)
  • Case

Mission Related Investments at the Ford Foundation (A)

By: Shawn Cole, Michael Norris and T. Robert Zochowski
In 2017, Darren Walker, president of the Ford Foundation, one of the largest philanthropic foundations in the world, was preparing to meet with his board of directors to discuss beginning a mission related investments (MRI) program. Walker hoped to devote $1 billion of... View Details
Keywords: Mission-Related Investing; Philanthropy; Foundation; Endowments; Socially Responsible Investing; Investment; Institutional Investing; Investment Activism; Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; Philanthropy and Charitable Giving; United States; New York (city, NY)
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Cole, Shawn, Michael Norris, and T. Robert Zochowski. "Mission Related Investments at the Ford Foundation (A)." Harvard Business School Case 220-026, February 2020. (Revised January 2022.)
  • March 2015 (Revised April 2015)
  • Case

The Heat Is On: Emerging Ecosystems in the Thermostat Industry

By: David Collis and Ashley Hartman
Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details
Keywords: Honeywell; Thermostats; Internet Of Things; Smart Thermostats; Google; Nest; Apple; HomeKit; SmartThings; Partnerships; Platforms And Ecosystems; Linkages; Communication Protocols; Strategy; Technology; Home Automation; Connected Home; Buildings and Facilities; Energy; Information Infrastructure; Applications and Software; Internet and the Web; Digital Platforms; Partners and Partnerships; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry
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Collis, David, and Ashley Hartman. "The Heat Is On: Emerging Ecosytems in the Thermostat Industry." Harvard Business School Case 715-455, March 2015. (Revised April 2015.)
  • October 2019
  • Supplement

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Manufacturing Industry; United States; Europe; Canada; Brazil
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Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (K): New Partnerships (2018)." Harvard Business School Supplement 720-386, October 2019.

    Robin J. Ely

    Robin Ely is the Diane Doerge Wilson Professor of Business Administration at Harvard Business School. She conducts research on race and gender relations in organizations with a focus on leadership, identity, and organizational culture change.... View Details

    • September 1999
    • Case

    Trisha Wilson of Wilson & Associates

    By: Teresa M. Amabile and Sarah S. Khetani
    Texan entrepreneur Trisha Wilson has founded an interior design firm and watched it grow into one of the most successful firms in the hospitality design services industry. After 20 years of building a company that is truly a reflection of her own personality, Wilson... View Details
    Keywords: Entrepreneurship; Employees; Innovation and Management; Management; Business or Company Management; Management Succession; Organizational Culture; Strategy; Service Industry; Texas
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    Amabile, Teresa M., and Sarah S. Khetani. "Trisha Wilson of Wilson & Associates." Harvard Business School Case 800-001, September 1999.
    • March 2008 (Revised June 2009)
    • Compilation

    "Doer's Profile" Bill Gates (William H.) (1955 - )

    By: Howard H. Stevenson and Shirley M. Spence
    Profile of Bill Gates designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical records. View Details
    Keywords: Business Ventures; Personal Development and Career; Success; Computer Industry; Information Technology Industry
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    Stevenson, Howard H., and Shirley M. Spence. "Doer's Profile" Bill Gates (William H.) (1955 - ). Harvard Business School Compilation 808-083, March 2008. (Revised June 2009.)
    • May 1978 (Revised October 1994)
    • Supplement

    Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors

    By: Benson P. Shapiro
    Designed as a class hand-out after discussion of the (A), (B), and (C) cases. View Details
    Keywords: Auto Industry
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    Shapiro, Benson P. "Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors." Harvard Business School Supplement 578-173, May 1978. (Revised October 1994.)
    • April 2002
    • Supplement

    Space Data Corporation Case Study -- Marketing Video

    By: Alan D. MacCormack
    Designed for use with Space Data Corp. View Details
    Keywords: Technology Industry; United States
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    MacCormack, Alan D. "Space Data Corporation Case Study -- Marketing Video." Harvard Business School Video Supplement 602-803, April 2002.
    • 26 Mar 2020
    • News

    Coronavirus Pandemic Could Elevate ESG Factors

    • 25 Jul 2005
    • Research & Ideas

    An Organization Your Customers Understand

    its administrative heritage; also, the "fit" or alignment among important organization design elements such as structure, business systems, staffing, rewards, and tasks.1 In other words, the... View Details
    Keywords: by Robert Simons
    • January 1999 (Revised October 2000)
    • Background Note

    Going to Market

    By: Robert J. Dolan
    Describes the major issues in deciding how to reach the market. Covers issues of channel design and channel management. View Details
    Keywords: Marketing Channels; Marketing Strategy
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    Dolan, Robert J. "Going to Market." Harvard Business School Background Note 599-078, January 1999. (Revised October 2000.)

      David Ager

      David Ager is a Senior Lecturer in Executive Education.  He engages CEOs, CHROs, and their teams to design and deliver customized executive development experiences for executive, senior and high potential leaders.  The companies hail from diverse sectors including... View Details

      • February 2003 (Revised April 2003)
      • Case

      Brioni

      By: David E. Bell
      Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details
      Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry
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      Bell, David E. "Brioni." Harvard Business School Case 503-057, February 2003. (Revised April 2003.)

        On the Efficiency-Fairness Trade-Off

        How does one approach the problem of designing the "right" objective for a given resource allocation problem? The notion of what is right can be fairly nebulous; we consider two issues that we see as key: efficiency and fairness. We approach the problem of designing... View Details
        • April 1995 (Revised April 1995)
        • Case

        Pillsbury: Customer Driven Reengineering

        By: Robert S. Kaplan
        Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details
        Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry
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        Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)
        • Research Summary

        The Consumer-Direct Channel: "We've Come Full Spiral"

        Professor Lemon is currently engaged in a field research project investigating the extent to which new "channels" such as the Internet and home grocery delivery represent a dramatic shift in consumer buying behavior. She is working with a consortium of global... View Details
        • 20 Oct 2021
        • News

        Intel Slipped—and Its Future Now Depends on Making Everyone Else’s Chips

        • Video

        Pathways to Business

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