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  • 17 Feb 2010
  • First Look

First Look: Feb. 17

research on anchoring and adjustment, for instance, we show that when presented with a desirable product, consumers anchor on scenarios of successful redemption and adjust insufficiently for things that could go wrong in the redemption... View Details
Keywords: Martha Lagace
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

but one of teammates supporting each other through unprecedented times. The McKinsey guide recommends that leaders strive to “rebuild a common social identity and a sense of belonging based on shared values, norms, and habits. Research... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • 19 Jul 2011
  • First Look

First Look: July 19

http://people.hbs.edu/reccles/2011SU_Features_EcclesSaltzman.pdf Deprival Value' vs. 'Fair Value' Measurement for Contract Liabilities: How to Resolve the 'Revenue Recognition' Conundrum? Authors:Joanne Horton, Richard H. Macve, and George Serafeim... View Details
Keywords: Sean Silverthorne
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

So, they took their money and invested it in this Broadway show that would air before the game. The premise that was that Michael C. Hall is this famous actor who has been approached to do a commercial for the Super Bowl, and he is agonizing over this View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808128 Linden Lab: Opening Second Life Harvard Business School Case 808-114 In early 2008, managers in Linden Lab, creator of the virtual world Second Life, faced decisions... View Details
Keywords: Martha Lagace
  • 20 Nov 2012
  • First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

large. Of particular interest to business leaders are a number of case studies of successful BOP business models. The co-editors are all associated with HBS: V. Kasturi (Kash) Rangan and John Quelch are faculty, Gustavo Herrero is executive director of the Latin... View Details
Keywords: by Sean Silverthorne
  • 2024
  • Working Paper

The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers today are surrounded by revised products that purport to have improved upon their predecessors. Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
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  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing... View Details
Keywords: Martha Lagace
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 30 Oct 2012
  • First Look

First Look: October 30

  PublicationsHappy Money: The Science of Smarter Spending Authors:Elizabeth Dunn and Michael Norton Publication:Simon & Schuster, forthcoming Abstract If you think money can't buy happiness, you're not spending it right. Two rising stars in View Details
Keywords: Sean Silverthorne
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

do to train knowledgeable, principled, and skilled leaders. Against this backdrop of problems, business schools are poised to take advantage of exciting opportunities to cooperate and innovate, argue HBS professors Srikant M. Datar and David A. Garvin and View Details
Keywords: by Martha Lagace; Education
  • 17 Sep 2013
  • First Look

First Look: September 17

http://www.people.hbs.edu/shanson/shortint_text_20130814_FINAL.pdf September 2013 Organizational Behavior and Human Decision Processes Cheating More for Less: Upward Social Comparisons Motivate the Poorly... View Details
Keywords: Sean Silverthorne
  • 11 May 2010
  • First Look

First Look: May 11

Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped... View Details
Keywords: Martha Lagace
  • 19 Sep 2005
  • Research & Ideas

Rethinking Company Loyalty

ways with their employer when they discover that they won't be able to achieve their career goals. But if the process is handled skillfully, all parties profit in the long run. The best kind of loyalty is when both parties are benefiting.— Scott Brooks, Gantz Wiley... View Details
Keywords: by Lauren Keller Johnson
  • 2011
  • Working Paper

Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
Homophily in social relations is widely documented. We know that homophily results from both individual preferences and uneven opportunities for interaction, but how these two mechanisms interact in formal organizations is not well understood. We argue that... View Details
Keywords: Interactive Communication; Analytics and Data Science; Organizational Structure; Partners and Partnerships; Behavior; Internet and the Web; Theory; Information Technology Industry
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  • 11 Sep 2012
  • First Look

First Look: September 11

Publication:Organizational Behavior and Human Decision Processes 117 (2012) Abstract We investigate how, why and when activating economic schemas reduces the compassion that individuals extend to others in... View Details
Keywords: Sean Silverthorne
  • 07 May 2013
  • First Look

First Look: May 7

publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround during which Ducati returned to... View Details
Keywords: Carmen Nobel
  • January 2006 (Revised April 2007)
  • Case

General Electric Healthcare, 2006

By: Tarun Khanna and Elizabeth Raabe
In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details
Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Medical Devices and Supplies Industry
Related
  • 06 Nov 2012
  • First Look

First Look: November 6

understood and managed. The key to success? Incentives. Fortunately, new research has shed light on the role incentives can play in promoting new ideas, but these findings have been absent from innovation literature-until now. By using... View Details
Keywords: Sean Silverthorne