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Show Results For
- All HBS Web
(14,092)
- People (75)
- News (3,682)
- Research (8,736)
- Events (11)
- Multimedia (37)
- Faculty Publications (7,188)
- Profile
Melcolm Ruffin
Growing up on the west side of Chicago, Melcolm Ruffin was immersed in three things: "a loving family that nurtured me," an emphasis on education, and a passion for basketball. "I loved sports and was a big basketball junkie," Melcolm says. "I... View Details
Keywords: Entertainment/Media
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Travel Industry; Accommodations Industry; Tourism Industry; United States; North America; Europe; Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- Profile
Emily Schlichting
At age 19, in the spring of 2009, Emily Schlichting was diagnosed with Behcet's, a rare autoimmune disease that introduced her "to the realities of U.S. health care firsthand." Although the disease has proven manageable, her treatments led her into the belly... View Details
- January 2023 (Revised April 2023)
- Case
Cobalt Robotics: Scaling Workplace Robotics
By: Jeffrey F. Rayport, Nicole Tempest Keller and Kyung Keun Park
Founded in 2016, Cobalt Robotics, based in Fremont, California, was a Robot-as-a-Service (RaaS) company that built autonomous workplace robots that were designed to replace or supplement human security guards. Outfitted with over 60 sensors, Cobalt robots patrolled... View Details
Keywords: Information Infrastructure; Disruptive Innovation; Innovation and Invention; Marketing Strategy; Marketing Channels; Customers; Technology Industry; United States; California
Rayport, Jeffrey F., Nicole Tempest Keller, and Kyung Keun Park. "Cobalt Robotics: Scaling Workplace Robotics." Harvard Business School Case 823-096, January 2023. (Revised April 2023.)
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details
Keywords: by Kristen Senz
- November 2020
- Case
Valuing Celgene's CVR
By: Benjamin C. Esty and Daniel Fisher
When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA) approved three of Celgene’s late stage... View Details
Keywords: Mergers and Acquisitions; Value; Valuation; Judgments; Decision Making; Cash Flow; Financial Instruments; Cognition and Thinking; Pharmaceutical Industry; Biotechnology Industry; United States
Esty, Benjamin C., and Daniel Fisher. "Valuing Celgene's CVR." Harvard Business School Case 221-031, November 2020.
- September 2020
- Case
An Introduction to Money Laundering: 'The Hunter'
By: Eugene Soltes, Guilhem Ros and Grace Liu
Money laundering schemes disguise the criminal origins of an estimated 2% to 5% of the world’s gross domestic product. Money laundering not only enables criminals to escape detection, but may also be used to finance further criminal operations including terrorism. This... View Details
Keywords: Crime and Corruption; Accounting Audits; Financial Reporting; Financial Institutions; Banks and Banking; Cross-Cultural and Cross-Border Issues; Governance Controls; International Relations; National Security; Ethics; Accounting Industry; Banking Industry; United States; Europe
Soltes, Eugene, Guilhem Ros, and Grace Liu. "An Introduction to Money Laundering: 'The Hunter'." Harvard Business School Case 121-011, September 2020.
- 25 Aug 2022
- News
Up on the Corner
supports Dlodlo’s efforts to restore West Baltimore Street to its former glory. “What was, can be.” Dlodlo didn’t know anything about redlining when she came to the United States to attend HBS in 2006. But... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
as a flat planet, bogus cures for cancer, and conspiracy theories such as United States government involvement in the 9/11 attacks. Employee suggestions regarding ways of dealing with questionable material... View Details
- October 2022
- Case
An Heir with No Spare: The Deitch Family Office
By: Lauren Cohen and Grace Headinger
Joe and Matt Deitch, father and son, knew it was time to start their own family office. Matthew had recently joined his father at the family’s three enterprises, and they both realized that their family’s needs had grown increasingly complex over the years. In search... View Details
Keywords: Family Office; Philanthropy; Charitable Giving; Family; Family Business; Talent and Talent Management; Entrepreneurship; Governance; Values and Beliefs; Job Search; Organizational Design; Organizational Structure; Family Ownership; Philanthropy and Charitable Giving; Family and Family Relationships; Financial Services Industry; Real Estate Industry; Technology Industry; United States; Massachusetts; Boston; Florida; Miami
Cohen, Lauren, and Grace Headinger. "An Heir with No Spare: The Deitch Family Office." Harvard Business School Case 223-019, October 2022.
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- Portrait Project
Tory Voight
It’s 3 am; I awake in a sea of newspapers stacked over me in the beat-up van we sometimes slept in; my Goodwill clothes still on from the day before. It’s time to help my single mother deliver them before her house cleaning jobs and before my classes. She drops me off... View Details
- 29 Feb 2024
- Blog Post
African American Student Union Spotlight on Social Enterprise
The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and beyond graduation. In this feature, we highlight the experiences of two AASU... View Details
- May 2024
- Case
A New Aiera for Equity Research
By: Joseph Pacelli, Charles CY Wang and James Barnett
Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details
- October 2022 (Revised December 2022)
- Case
SMART: AI and Machine Learning for Wildlife Conservation
By: Brian Trelstad and Bonnie Yining Cao
Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details
Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa
Trelstad, Brian, and Bonnie Yining Cao. "SMART: AI and Machine Learning for Wildlife Conservation." Harvard Business School Case 323-036, October 2022. (Revised December 2022.)
- March 2019 (Revised July 2020)
- Case
MoviePass: The 'Get Big Fast' Strategy
By: Benjamin C. Esty and Daniel W. Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States
Esty, Benjamin C., and Daniel W. Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Case 719-455, March 2019. (Revised July 2020.)
- November 2022 (Revised June 2023)
- Case
UGG Steps into the Metaverse
By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States
Zhang, Shunyuan, Sharon Joseph, Sunil Gupta, and Julia Kelley. "UGG Steps into the Metaverse." Harvard Business School Case 523-013, November 2022. (Revised June 2023.)
- Portrait Project
Cali Tran
When my mother closed her eyes and jumped from the Saigon docks onto a puttering fishing boat 30 years ago, she had no idea where life was going to take her. "What choice did I have?" she would often retort when asked about our family's flight to safety after... View Details
- December 2005 (Revised January 2007)
- Case
Ben & Jerry's: Preserving Mission & Brand within Unilever
By: James E. Austin and James Quinn
In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details
Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
Austin, James E., and James Quinn. "Ben & Jerry's: Preserving Mission & Brand within Unilever." Harvard Business School Case 306-037, December 2005. (Revised January 2007.)
- July 2013 (Revised October 2014)
- Case
Following Lance Armstrong: Excellence Corrupted
By: Clayton Rose and Noah Fisher
After years of vigorous denials, on January 14, 2013 Lance Armstrong admitted in a television interview with Oprah Winfrey that he "doped" in each of his record seven consecutive Tour de France victories, confirming the findings a few months earlier by the US... View Details
Keywords: Corruption; Ethics; Crime and Corruption; Leadership; Culture; Sports Industry; United States; Europe; France
Rose, Clayton, and Noah Fisher. "Following Lance Armstrong: Excellence Corrupted." Harvard Business School Case 314-015, July 2013. (Revised October 2014.)