Northwestern United States - Publications - Faculty & Research

August 2023
Case

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek

Unicorn human relationships startup Beamery evaluates it's growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry View Details

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August 2018 (Revised October 2021)
Case

Edward Jones: Implementing the Solutions Approach

By: David Collis and Ashley Hartman

In 2017 Edward Jones, the largest brokerage firm in the U.S., is deciding whether and how to implement a new "solutions" business model to replace its traditional "product" or "transactional" approach. Many of the required changes appeared to violate some of the... View Details

Keywords: Strategy Formulation; Strategic Change; ＂Brokerage Industry; ＂Solutions Approach; Strategy Implementation; ＂USA,＂; Business Model Innovation; Change Management; Strategy; Business Model; Innovation and Invention; Financial Services Industry; North and Central America; United States

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Portrait Project

Rishi Chandna

I will live in the present. I will push myself as hard as I can every day. I will pack a bit less and endure a bit more. I will sometimes do things that don't make sense. I will drive from Alaska to Argentina on the Pan-American Highway with someone I love. And we will... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

customers, and society at large, without regard for how much it costs, with 90 percent of consumers stating that brands should be willing to suffer substantial financial losses to ensure the well-being and financial security of others.... View Details

Keywords: by Jill Avery and Richard Edelman

September 2022 (Revised January 2023)
Case

Bear to Bull: An Analyst’s Journey with Netflix

By: Aiyesha Dey, Joseph Pacelli, Jennifer G. Lawson and Tom Quinn

Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber and share price growth. In 2022, however,... View Details

Keywords: Accounting; Asset Pricing; Cash Flow; Investment; Stocks; Equity; Analysis; Attitudes; Financial Services Industry; Entertainment and Recreation Industry; United States

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February 1993 (Revised November 1998)
Case

Statements of Cash Flows: Three Examples

By: William J. Bruns Jr. and Julie H. Hertenstein

This case introduces the statement of cash flow through three examples of multi-year statements of cash flows from three unidentified companies. View Details

Keywords: History; Venture Capital; Financial Management; Activity Based Costing and Management; Investment; Financial Statements; Cash Flow; Financing and Loans; Accounting Industry; Financial Services Industry; United States

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Profile

Kiran Gandhi

What’s the one thing you’re most excited about learning at HBS? The reason I’m here is to be in the classroom! In my previous job, I was the first digital analyst for Interscope Records. My boss had an MBA, and I realized that many people in my company who didn’t have... View Details

Keywords: Entertainment/Media

April 2021
Case

JPMorgan Chase's Path Forward

By: Joseph L. Bower, Nien-hê Hsieh and Michael Norris

In 2020, JPMorgan Chase announced a $30 billion Commitment to Advance Racial Equity. The Commitment included investments in housing, small businesses, and financial literacy across the U.S., and diversity, equity, and inclusion within the bank. It was part of a broader... View Details

Keywords: Racial Wealth Gap; Diversity; Race; Financial Institutions; Banks and Banking; Leading Change; Banking Industry; New York (city, NY); Chicago

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Portrait Project

Emily Stapleton

I checked my watch as I stood by the side of the road, worrying about a dinner reservation and waiting for my bus to arrive. While I had enjoyed exploring the many different neighborhoods of San Francisco on my first visit to the city, I was astonished by the... View Details

January 2013 (Revised March 2017)
Case

CloudFlare, Inc.: Running Hot?

By: Thomas R. Eisenmann and Alex Godden

In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture... View Details

Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Internet and the Web; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California

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June 2017
Case

Maggie Wilderotter: The Evolution of an Executive

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

In a career that spanned over 30 years, Maggie Wilderotter served as CEO of two publicly traded companies and served on 32 corporate and 9 association and nonprofit boards of directors. As CEO of Frontier Communications, a U.S. telecom company with over $25 billion in... View Details

Keywords: Leadership; Managing People; Networks; Strategy And Leadership; Personal Development and Career; Personal Characteristics; Leadership Style; Social and Collaborative Networks; Gender; Power and Influence; Telecommunications Industry; United States

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01 Jun 2024
News

Alumni and Faculty Books

into the physical landscape. Challenging the mainstream historical consensus, Keen presents an Indigenous revisionist history regarding Thomas Jefferson, expansionist doctrine, and Manifest Destiny. He reveals how, despite being displaced as the View Details

2024
Working Paper

Migration, Climate Similarity, and the Consequences of Climate Mismatch

By: Marguerite Obolensky, Marco Tabellini and Charles Taylor

This paper examines the concept of “climate matching” in migration—the idea that migrants seek out destinations with familiar climates. Focusing on the US, we document that temperature distance between origin and destination predicts the distribution of migrants across... View Details

Keywords: Migration; Climate; Immigration; Residency; Weather; Ethnicity; Climate Change; Geographic Location; Policy; United States

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01 Dec 2009
News

One Man Crime Wave

We were about to give up and call it a night when somebody dropped the girl off the bridge. And so John D. MacDonald (MBA ’39) begins another book, with an opening line so deft it makes other writers want to give up and call it a career. MacDonald tossed off lines like... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information

September 2020 (Revised May 2024)
Case

Hot Wheels: Launching The Mixed Play Experience

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details

Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles

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October 2020 (Revised August 2022)
Case

Epic Games: Nineteen Eighty-Fortnite

By: Andy Wu, Miaomiao Zhang and Christopher Zhang

In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems.... View Details

Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, and Gambling; Mobile and Wireless Technology; Lawsuits and Litigation; Entrepreneurship; Competitive Strategy; Digital Platforms; United States

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April 1989 (Revised October 2005)
Case

James Burke: A Career in American Business (A)

By: Richard S. Tedlow and Wendy Smith

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details

Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States

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January 2005 (Revised June 2005)
Case

Zipcar: Influencing Customer Behavior

By: Frances X. Frei and Hanna Rodriguez-Farrar

At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details

Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States

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Portrait Project

Joe Coleman

I spent my 23rd birthday in a psychiatric hospital. Family and friends reassured me during visiting hours, but I was still terrified by my diagnosis bipolar disorder—an incurable condition that felt like a death sentence. Looking back, the symptoms were clear. Leading... View Details

April 2023
Case

Drive Capital: A New Road for Venture

By: Paul A. Gompers and Alicia Dadlani

Founded by two former Sequoia Capital partners, Columbus-Ohio-based Drive Capital’s mission was to build a world-class venture capital firm in the middle of the U.S., an area historically overlooked by VCs. Drive faced early challenges of attracting investors, sourcing... View Details

Keywords: Venture Capital; Business Startups; Entrepreneurship; Investment; Business Strategy; Financial Services Industry; Biotechnology Industry; United States; Ohio

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