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  • All HBS Web  (11,680)
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  • All HBS Web  (11,680)
    • People  (96)
    • News  (4,331)
    • Research  (4,088)
    • Events  (80)
    • Multimedia  (278)
  • Faculty Publications  (2,578)
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  • February 15, 2022
  • Article

How Managers Can Build a Culture of Experimentation

By: Frank V. Cespedes and Neil Hoyne
Testing in business presents qualitatively different challenges than those in clinical trials and most scientific research. There are very few opportunities for randomized control experiments in a changing, competitive market. Yet, change and competition make testing a... View Details
Keywords: Experimentation; Management; Decision Making
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Cespedes, Frank V., and Neil Hoyne. "How Managers Can Build a Culture of Experimentation." Harvard Business Review Digital Articles (February 15, 2022).
  • June 2019
  • Case

ClearLife: From Prospect to Platform

By: Alexander Braun, Lauren Cohen, Mauro Elvedi and Jiahua Xu
ClearLife’s first product was a trading and analytics platform for participants in the U.S. life settlement market, the secondary market for life insurance. ClearLife played a key role in facilitating transactions and devising a common language for expressing value and... View Details
Keywords: Digital Platforms; Insurance; Entrepreneurship; Expansion; Diversification; Strategy
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Braun, Alexander, Lauren Cohen, Mauro Elvedi, and Jiahua Xu. "ClearLife: From Prospect to Platform." Harvard Business School Case 219-119, June 2019.
  • Article

The Hidden Costs of Initial Coin Offerings

By: Jeffrey J. Bussgang and Ramana Nanda
In recent years, much has been written about how the Blockchain is poised to transform traditional industries such as banking, real estate, and healthcare. More recently, it has gained attention as a way to finance new ventures, through what is known as an Initial Coin... View Details
Keywords: Initial Coin Offerings; Business Ventures; Entrepreneurship; Finance
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Bussgang, Jeffrey J., and Ramana Nanda. "The Hidden Costs of Initial Coin Offerings." Harvard Business Review (website) (November 7, 2018).
  • July 2018 (Revised December 2018)
  • Case

SOFWERX: Innovation at U.S. Special Operations Command

By: Herman Leonard, Mitchell Weiss, Jin Hyun Paik and Kerry Herman
James “Hondo” Geurts, the Acquisition Executive for U.S. Special Operations Command, was in the middle of his Senate confirmation hearing in 2017 to become Assistant Secretary of the Navy for Research, Development and Acquisition. The questions had a common theme: how... View Details
Keywords: James Geurts; Innovation; Public Entrepreneurship; Open Innovation; Crowdsourcing; Contests; Prototyping; SOFWERX; Special Operations; SOCOM; Govtech; Procurement; FAR; EZ-Fly; Navy; Department Of Defense; Innovation and Invention; Innovation and Management; Innovation Leadership; Entrepreneurship; Public Sector; Acquisition; Public Administration Industry; United States
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Leonard, Herman, Mitchell Weiss, Jin Hyun Paik, and Kerry Herman. "SOFWERX: Innovation at U.S. Special Operations Command." Harvard Business School Case 819-004, July 2018. (Revised December 2018.)
  • Summer 2019
  • Article

The Political Influence of Voters' Interests on SEC Enforcement

By: Jonas Heese
I examine whether political influence as a response to voters’ interest in employment levels is reflected in the enforcement actions of the Securities and Exchange Commission (SEC). I find that large employers are less likely to experience SEC enforcement actions.... View Details
Keywords: SEC Enforcement; Government Preferences; Voters' Interests; Political Influence; Employment; Public Opinion; Government Administration; Governance Compliance; Political Elections
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Heese, Jonas. "The Political Influence of Voters' Interests on SEC Enforcement." Contemporary Accounting Research 36, no. 2 (Summer 2019): 869–903.
  • Article

Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton
We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details
Keywords: Consumer Behavior; Brands and Branding; Emotions
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Consiglio, Irene, Daniella Kupor, Francesca Gino, and Michael I. Norton. "Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships." Journal of Consumer Psychology 28, no. 1 (January 2018): 5–22.
  • February 2014
  • Article

'Last-place Aversion': Evidence and Redistributive Implications

By: Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael Norton
We present evidence from laboratory experiments showing that individuals are "last-place averse." Participants choose gambles with the potential to move them out of last place that they reject when randomly placed in other parts of the distribution. In... View Details
Keywords: Income; Rank and Position; Attitudes
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Kuziemko, Ilyana, Ryan W. Buell, Taly Reich, and Michael Norton. "'Last-place Aversion': Evidence and Redistributive Implications." Quarterly Journal of Economics 129, no. 1 (February 2014): 105–149.
  • 2013
  • Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
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Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
  • March 2010
  • Article

The Desire to Win: The Effects of Competitive Arousal on Motivation and Behavior

By: Deepak Malhotra
The paper theoretically elaborates and empirically investigates the "competitive arousal" model of decision making, which argues that elements of the strategic environment (e.g., head-to-head rivalry and time pressure) can fuel competitive motivations and behavior.... View Details
Keywords: Decision Making; Auctions; Bids and Bidding; Behavior; Motivation and Incentives; Personal Characteristics; Competition
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Malhotra, Deepak. "The Desire to Win: The Effects of Competitive Arousal on Motivation and Behavior." Organizational Behavior and Human Decision Processes 111, no. 2 (March 2010): 139–146.
  • September 2007
  • Case

Metro International S.A.

By: Tarun Khanna, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen and Anders Sjoman
Explores the business model of Metro International, a company publishing 70 editions of its free newspaper in 20 countries. Metro had been a pioneer in the free newspaper market, fighting incumbent publishers distributing traditional paid-for newspapers. Looks at the... View Details
Keywords: Business Model; Business Strategy; Competitive Strategy; Digital Marketing; Advertising; Expansion; Globalized Firms and Management; Journalism and News Industry; Spain
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Khanna, Tarun, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen, and Anders Sjoman. "Metro International S.A." Harvard Business School Case 708-429, September 2007.
  • May 2003 (Revised March 2006)
  • Case

Carol Fishman Cohen: Professional Career Reentry (A)

By: Myra M. Hart, Robin J. Ely and Susan Wojewoda
Explores the career challenges facing highly successful women who leave the full-time workforce for several years to manage family commitments. Carol Cohen is a 1985 Harvard MBA who has professional line experience in a manufacturing environment, followed by a... View Details
Keywords: Work-Life Balance; Family and Family Relationships
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Hart, Myra M., Robin J. Ely, and Susan Wojewoda. "Carol Fishman Cohen: Professional Career Reentry (A)." Harvard Business School Case 803-185, May 2003. (Revised March 2006.)
  • 04 Dec 2019
  • News

Prudential’s long position on skills: fostering careers while embracing automation

  • 16 Dec 2024
  • Video

Professor Paul Gompers on the Foundry Survey Project

  • Program

OPM Renew

Points on completion of this program. Learning and Living at HBS You'll return to the HBS campus, where every aspect of the experience has been carefully designed to foster your learning, comfort, and engagement with faculty and fellow... View Details
  • 01 Jun 2024
  • News

Again and Again

Edited by Jen McFarland Flint; Illustrations by Jason Holley Whenever he’s presenting to a large audience, Professor Michael Norton likes to pose this question to the crowd: After you get up in the morning, do you brush your teeth first and then shower, or vice versa?... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Mar 2024
  • News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details
Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • Web

Becoming a Board Member - Alumni

HBS Alumni Resume Book who have relevant board experience Identify and contact executive search firms (see list below) Increase Your Visibility Sell yourself as an expert - get published, get quoted, give speeches, serve on panels, etc.... View Details
  • 17 May 2024
  • Blog Post

Blending Heritage and Innovation: Lisa Yan (MBA 2025)

gave me a life in the US. By building upon the wave of opportunities my father created, I strive to honor his wisdom while shaping my own Chinese American identity to share with future generations to come.” Student Clubs are a vital part of the HBS Community View Details
  • 01 Aug 2006
  • First Look

First Look: August 1, 2006

  Working PapersUnfinished Business: The Impact of Race on Understanding Mentoring Relationships Authors:Stacy Blake-Beard, Audrey Murrell, and David Thomas Abstract W.E.B. DuBois's 1903 words are prophetic, as he proclaims the importance of an issue with which we are... View Details
Keywords: Sean Silverthorne
  • July 2022
  • Teaching Plan

Wellthy: The Economics of Caring

By: Brian Trelstad
Teaching Plan for HBS Case No. 320-028. In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a... View Details
Keywords: B2B Vs. B2C; Future Of Work; Health; Social Entrepreneurship; Growth and Development Strategy; Health Care and Treatment; Recruitment; Corporate Social Responsibility and Impact; Health Industry; United States
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Trelstad, Brian. "Wellthy: The Economics of Caring." Harvard Business School Teaching Plan 322-076, July 2022.
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