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      • June 1997
      • Teaching Note

      Team New Zealand (A), (B), and (C) TN

      By: Marco Iansiti and Alan D. MacCormack
      Teaching Note for (9-697-040), (9-697-041), and (9-697-042). View Details
      Keywords: Sports Industry; Sports Industry; New Zealand; United States
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      Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A), (B), and (C) TN." Harvard Business School Teaching Note 697-112, June 1997.
      • October 1996 (Revised April 1997)
      • Case

      Team New Zealand (A)

      By: Marco Iansiti and Alan D. MacCormack
      The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
      Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand
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      Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)
      • October 1996 (Revised April 1997)
      • Case

      Team New Zealand (C)

      By: Marco Iansiti and Alan D. MacCormack
      Supplements the (A) and (B) cases. View Details
      Keywords: Sports Industry; Sports Industry; New Zealand; United States
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      Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (C)." Harvard Business School Case 697-042, October 1996. (Revised April 1997.)
      • January 1996
      • Teaching Note

      Marketing The National Hockey League TN

      By: V. Kasturi Rangan
      Teaching Note for (9-596-059). View Details
      Keywords: Sports Industry
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      Rangan, V. Kasturi. "Marketing The National Hockey League TN." Harvard Business School Teaching Note 596-089, January 1996.
      • October 1995
      • Case

      Korff Enterprises, Inc. (Abridged)

      By: Myra M. Hart
      Keywords: Sports Industry
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      Hart, Myra M. "Korff Enterprises, Inc. (Abridged)." Harvard Business School Case 396-103, October 1995.
      • October 1995
      • Background Note

      Coordination: An Overview

      By: Ananth Raman
      Designed to accompany Module II of the first-year required course on Technology and Operations Management. Particularly useful in conjunction with Corning Glass Works: Erwin Automotive Plant, Toyota Motor Manufacturing, U.S.A., Inc., Johnson Controls, Automotive... View Details
      Keywords: Management; Operations; Technology; Auto Industry; Manufacturing Industry; United States
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      Raman, Ananth. "Coordination: An Overview." Harvard Business School Background Note 696-001, October 1995.
      • October 1995 (Revised December 1995)
      • Case

      Marketing the National Hockey League

      By: V. Kasturi Rangan and Marie Bell
      One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
      Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry
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      Rangan, V. Kasturi, and Marie Bell. "Marketing the National Hockey League." Harvard Business School Case 596-059, October 1995. (Revised December 1995.)
      • September 1995
      • Teaching Note

      Astra Sports Inc. (A) (TN)

      By: John A. Quelch
      Teaching Note for (9-595-007). View Details
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      Quelch, John A. "Astra Sports Inc. (A) (TN)." Harvard Business School Teaching Note 596-055, September 1995.
      • July 1995
      • Teaching Note

      Sport Obermeyer, Ltd. TN

      By: Janice H. Hammond and Ananth Raman
      Teaching Note for (9-695-022). View Details
      Keywords: Sports Industry; Sports Industry; United States; Hong Kong
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      Hammond, Janice H., and Ananth Raman. "Sport Obermeyer, Ltd. TN." Harvard Business School Teaching Note 696-012, July 1995.
      • February 1995 (Revised November 1996)
      • Case

      MasterCard and World Championship Soccer

      By: John A. Quelch and Carin-Isabel Knoop
      The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
      Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Sports Industry; Sports Industry; France; United States
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      Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
      • October 30, 1994
      • Article

      Sports Strikes: Let the Games Continue

      By: James K. Sebenius and Michael A. Wheeler
      Keywords: Labor; Disruption; Sports Industry
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      Sebenius, James K., and Michael A. Wheeler. "Sports Strikes: Let the Games Continue." New York Times (October 30, 1994), Sect. 3, p. 9.
      • October 1994 (Revised August 2006)
      • Case

      Sport Obermeyer Ltd.

      By: Janice H. Hammond and Ananth Raman
      The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning... View Details
      Keywords: Product; Supply Chain; Demand and Consumers; Production; Planning; Globalized Markets and Industries; Forecasting and Prediction; Industry Growth; Sports Industry; Sports Industry; United States; Hong Kong
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      Hammond, Janice H., and Ananth Raman. "Sport Obermeyer Ltd." Harvard Business School Case 695-022, October 1994. (Revised August 2006.)
      • August 1994 (Revised July 1995)
      • Case

      Astra Sports, Inc. (A)

      By: John A. Quelch
      Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
      Keywords: Brands and Branding; Strategy; Crime and Corruption; Sports Industry; Sports Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe
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      Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
      • August 1994 (Revised December 1996)
      • Case

      Astra Sports, Inc. (B)

      By: John A. Quelch
      Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details
      Keywords: Strategy; Crime and Corruption; Brands and Branding; Sports Industry; Sports Industry; Sports Industry; Venezuela
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      Quelch, John A. "Astra Sports, Inc. (B)." Harvard Business School Case 595-008, August 1994. (Revised December 1996.)
      • April 1994 (Revised March 1997)
      • Case

      Planet Reebok (A)

      By: John A. Quelch
      Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
      Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom
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      Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
      • April 1994
      • Supplement

      Planet Reebok (B)

      By: John A. Quelch
      Supplements Planet Reebok (A). View Details
      Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom
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      Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
      • July 1993 (Revised September 1993)
      • Case

      Edizione Holding, SpA: Sporting Goods (A)

      By: Michael E. Porter
      Keywords: Sports Industry
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      Porter, Michael E. "Edizione Holding, SpA: Sporting Goods (A)." Harvard Business School Case 794-008, July 1993. (Revised September 1993.)
      • November 1991
      • Case

      Magic Johnson: Endorsements ""After""...?

      By: Stephen A. Greyser
      On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
      Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Sports Industry; Sports Industry; Sports Industry
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      Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
      • April 1990 (Revised March 1992)
      • Case

      Oakland A's: Baseball's Great Transformation

      By: Leonard A. Schlesinger
      The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details
      Keywords: Transformation; Customer Focus and Relationships; Sports; Sports Industry; California
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      Schlesinger, Leonard A. "Oakland A's: Baseball's Great Transformation." Harvard Business School Case 690-088, April 1990. (Revised March 1992.)
      • March 1990 (Revised May 1996)
      • Teaching Note

      Kansas City Zephyrs Baseball Club, Inc., Teaching Note

      By: Kenneth A. Merchant and Krishna G. Palepu
      Teaching Note for (9-187-088). View Details
      Keywords: Sports Industry
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      Merchant, Kenneth A., and Krishna G. Palepu. "Kansas City Zephyrs Baseball Club, Inc., Teaching Note." Harvard Business School Teaching Note 190-172, March 1990. (Revised May 1996.)
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