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2017
Working Paper

Malleable Monopoly Money: Does How You Pay For A Gift Card Affect How You Spend It?

By: Priya Raghubir and Shelle Santana

This research examines the malleability of a specific form of “monopoly” money (viz., Raghubir and Srivastava 2008), gift cards, and shows that the manner in which one purchases a gift card affects its subjective value and subsequent use. Study 1 shows that... View Details

Keywords: Subjective Value Of Money; Economic Psychology; Behavioral Economics; Gift Cards; Money; Value; Perception

2017
Article

Blunted Ambiguity Aversion During Cost-Benefit Decisions in Antisocial Individuals

By: Joshua W. Buckholtz, Uma R. Karmarkar, Shengxuan Ye, Grace M. Brennan and Arielle Baskin-Sommers

Antisocial behavior is often assumed to reflect aberrant risk processing. However, many of the most significant forms of antisocial behavior, including crime, reflect the outcomes of decisions made under conditions of ambiguity rather than risk. While risk and... View Details

Keywords: Ambiguity; Neuroscience; Neuroeconomics; Choice; Psychology; Decision Choice And Uncertainty; Behavior; Decision Choices and Conditions; Cost vs Benefits; Health Disorders

September 2013
Article

Status Boundary Enforcement and the Categorization of Black-White Biracials

By: Arnold K. Ho, Jim Sidanius, Amy J.C. Cuddy and Mahzarin R. Banaji

Individuals who qualify equally for membership in more than one racial group are not judged as belonging equally to both of their parent groups, but instead are seen as belonging more to their lower status parent group. Why? The present paper begins to establish the... View Details

Keywords: Hypodescent; Social Dominance Orientation; Intergroup Threat; Hierarchy Maintenance; Equality and Inequality; Race; Rank and Position; Attitudes; Identity

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March 2017
Article

Creativity in Unethical Behavior Attenuates Condemnation and Breeds Social Contagion: When Transgressions Seem to Create Little Harm

By: Scott S. Wiltermuth, Lynne C. Vincent and F. Gino

Across six studies, people judged creative forms of unethical behavior to be less unethical than less creative forms of unethical behavior, particularly when the unethical behaviors imposed relatively little direct harm on victims. As a result of perceiving behaviors... View Details

Keywords: Ethics; Perception; Creativity

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January 2015 (Revised May 2018)
Case

$19B 4 txt app WhatsApp...omg!

By: David Collis, Ashley Hartman and Aakash Mehta

In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details

February 2021
Article

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

By: Ryan W. Buell and Basak Kalkanci

Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details

Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception

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August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California

Research Summary

Overview

Erin's research focuses on how organizations can and should respond to employee failures. She is interested in understanding the effects that organizational responses have on subsequent employee behavior, and how organizational policies can be designed to more... View Details

Keywords: Repair; Recovery; Reintegration; Prosocial Behavior; Field Experiment; Psychology; Networks; Punishment; Giving and Philanthropy; Social Psychology; Motivation and Incentives; Social and Collaborative Networks; Ethics

Article

Unconscious Bias Training That Works

By: Francesca Gino and Katherine Coffman

To become more diverse, equitable, and inclusive, many companies have turned to unconscious bias (UB) training. By raising awareness of the mental shortcuts that lead to snap judgments—often based on race and gender—about people’s talents or character, it strives to... View Details

Keywords: Implicit Bias; Social Integration; Empathy; Prejudice and Bias; Employees; Training; Attitudes; Behavior; Organizational Change and Adaptation

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2014
Other Article

Communicating Change: When Identity Becomes a Source of Vulnerability for Institutional Challengers

By: Ryann Elizabeth Manning, Julie Battilana and Lakshmi Ramarajan

Social movements challenge institutions through two related communication processes: articulating collective action frames and constructing collective movement identity. We argue that frames not only express movement identity, but also provide openings through which... View Details

Keywords: Identity Threat; Institutional Change; Social Movements; Framing; Social Issues; Identity; Organizational Culture; Change

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October 2013
Article

License to Cheat: Voluntary Regulation and Ethical Behavior

By: F. Gino, E. Krupka and R. Weber

While monitoring and regulation can be used to combat socially costly unethical conduct, their intended targets are often able to avoid regulation or hide their behavior. This surrenders at least part of the effectiveness of regulatory policies to firms' and... View Details

Keywords: Ethical Behavior; Dishonesty; Regulation; Selection; Social Norms; Behavior; Ethics; Societal Protocols

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2018
Working Paper

Status Inconsistency: Variance in One's Status Across Groups Harms Well-being but Improves Perspective-taking

By: Catarina Fernandes and Alison Wood Brooks

Most people belong to many different groups. While some people experience consistently high or low status across all of their groups, others experience wildly different levels of status in each group. In this research, we examine how status inconsistency – the degree... View Details

Keywords: Status; Social Hierarchies; Well-being; Perspective Taking; Status and Position; Groups and Teams; Satisfaction; Perspective

Spring 2011
Article

CSR as Reputation Insurance: Primum Non Nocere

By: Dylan B. Minor and John Morgan

We provide a theoretical framework showing how CSR activities can insure a firm against lost reputation in the face of adverse events. We offer evidence for this linkage through a case study and a multi-year analysis of stock price responses for S&P 500 companies... View Details

Keywords: Corporate Social Responsibility; Insurance; Risk Management; Marketing Strategy; Corporate Social Responsibility and Impact; Reputation

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Article

Consistent Belief in a Good True Self in Misanthropes and Three Interdependent Cultures

By: Julian De Freitas, Hagop Sarkissian, George E. Newman, Igor Grossman, Felipe De Brigard, Andres Luco and Joshua Knobe

People sometimes explain behavior by appealing to an essentialist concept of the self, often referred to as the true self. Existing studies suggest that people tend to believe that the true self is morally virtuous; that is deep inside, every person is motivated to... View Details

Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Culture; Misanthropy; Behavior; Values and Beliefs; Moral Sensibility

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March–April 2021
Article

Network-biased Technical Change: How Information Management Tools Overcome Some Biases but Exacerbate Others.

By: Gerald C. Kane and Lynn Wu

Organizations have long sought to improve employee performance by managing knowledge more effectively. In this paper, we test whether the adoption of digital tools for expertise search and access within an organization, often referred to as a support to an... View Details

Keywords: Digital Tools; Social Media; Social Networks; Transactive Memory Systems; Augmented Intelligence; Artificial Intelligence; Social and Collaborative Networks; Gender; Equality and Inequality; Technology Adoption; Knowledge Management; Performance Improvement; Power and Influence; Organizational Change and Adaptation

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October 2014 (Revised November 2016)
Technical Note

Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details

Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media

Article

Time Use and Happiness of Millionaires: Evidence from the Netherlands

By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton

How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount... View Details

Keywords: Time And Wellbeing; Millionaires; Social Class; Wealth; Happiness; Demographics; Netherlands

January 25, 2021
Blog Post

Lower Income Translates to Fewer Happy Experiences—Here Is How We Can Fix It

By: Jon M. Jachimowicz and Adam Eric Greenberg

Can money actually buy happiness? Research shows that having more money makes people evaluate their lives more favorably (what researchers call “life satisfaction”). Surprising as it may seem, whether money leads to greater life satisfaction because it makes people... View Details

Keywords: Life Satisfaction; Social Justice; Money; Happiness; Satisfaction; Well-being

2014
Article

Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal

By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker

Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those... View Details

Keywords: Thoughtfulness; Liking; Social Influence; Decisions; Attitudes; Cognition and Thinking; Power and Influence

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November 2016
Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville

Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details

Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability

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