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  • All HBS Web  (1,357)
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    • News  (614)
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← Page 16 of 1,357 Results →
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

morning milkshake that was even thicker (to last through a long commute) and more interesting (with chunks of fruit) than its predecessor. The chain could also respond to a separate job that customers needed milkshakes to do: serve as a special treat for young... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • Article

Health Equity, Schooling Hesitancy, and the Social Determinants of Learning

By: Meira Levinson, Alan C. Geller, Joseph G. Allen and John D. Macomber
At least 62 million K-12 students in North America—disproportionately low-income children of color— have been physically out of school for over a year due to the COVID-19 pandemic. These children are at risk of significant academic, social, mental, and physical harm... View Details
Keywords: COVID-19; Public Health; Air Quality; Social Determinants Of Health; Schooling Hesitancy; Vaccine Hesitancy; Racial Injustice; Inequity; Inequality; Health Pandemics; Education; Health Care and Treatment; Policy; Race; Equality and Inequality
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Levinson, Meira, Alan C. Geller, Joseph G. Allen, and John D. Macomber. "Health Equity, Schooling Hesitancy, and the Social Determinants of Learning." Art. 100032. Lancet Regional Health – Americas 2 (October 2021).
  • June 2011 (Revised September 2011)
  • Case

Two Key Decisions for China's Sovereign Fund

By: Robert C. Pozen and Xiaoyu Gu
The China Investment Corporation (CIC) was China's sovereign wealth fund (SWF), established with $200 billion of registered capital in September 2007 to diversify China's foreign exchange holdings and increase risk-adjusted returns on those assets. CIC was unusual in... View Details
Keywords: Business Subsidiaries; Business Growth and Maturation; Decisions; Capital; Investment Banking; Investment Funds; Corporate Social Responsibility and Impact; Ownership; Business and Shareholder Relations; Risk and Uncertainty; Wealth; Expansion; Financial Services Industry; China; United States
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Pozen, Robert C., and Xiaoyu Gu. "Two Key Decisions for China's Sovereign Fund." Harvard Business School Case 311-137, June 2011. (Revised September 2011.)
  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

get excited or care?” DJ laid much of the blame on a “government (that) paid people to stay home and do nothing” during the COVID pandemic. Distressed Irene called out parents for raising children who “have never been raised to do chores... View Details
Keywords: by James Heskett

    How Will You Measure Your Life?

    In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used... View Details

    • Research Summary

    Competitive Strategy

    By: Michael E. Porter

    Porter is engaged in a major new body of work on the theoretical foundations of competitive positioning and the underpinnings of sustainable competitive advantage. This research highlights the distinction between positioning and operational effectiveness; the... View Details

    • 2014
    • Working Paper

    Bride Price and the Returns to Education

    By: Nava Ashraf, Natalie Bau, Nathan Nunn and Alessandra Voena
    Traditional cultural practices can play an important role in development, but can also inspire condemnation. The custom of bride price, prevalent throughout sub-Saharan Africa and in parts of Asia as a payment of the groom to the family of the bride, is one example. In... View Details
    Keywords: Zambia; Indonesia
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    Ashraf, Nava, Natalie Bau, Nathan Nunn, and Alessandra Voena. "Bride Price and the Returns to Education." Working Paper, November 2014.
    • 03 Dec 2014
    • HBS Seminar

    Ginger Jin, University of Maryland

    • September 2020
    • Case

    Chip and Joanna Gaines' Magnolia Network

    By: Anita Elberse and Julia McNicholas
    Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details
    Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
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    Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
    • October 2018 (Revised July 2019)
    • Case

    Sidewalk Labs: Privacy in a City Built from the Internet Up

    By: Leslie K. John, Mitchell Weiss and Julia Kelley
    Email mking@hbs.edu for a courtesy copy.

    By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit “Ask Me Anything” session in January 2018, he had only nine months remaining to convince the people... View Details
    Keywords: Public Entrepreneurship; Govtech; CivicTech; Smart Cities; City Innovation; Government Innovation; Privacy; Sidewalk Labs; Dan Doctoroff; Entrepreneurship; Public Sector; Consumer Behavior; Governance; Business and Government Relations; Innovation and Invention; Technology Industry; Public Administration Industry; Transportation Industry; Real Estate Industry; Canada
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    John, Leslie K., Mitchell Weiss, and Julia Kelley. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Case 819-024, October 2018. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
    • 17 Oct 2023
    • HBS Case

    With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

    over the past decade, according to coauthor Amy Konary, senior vice president of the Subscribed Institute & Marketing Strategy at Zuora. Consider companies like the cloud storage provider Dropbox; Apple, which charges monthly for cloud storage, music, and more; and... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology
    • 24 Jul 2023
    • Research & Ideas

    Part-Time Employees Want More Hours. Can Companies Tap This ‘Hidden’ Talent Pool?

    61 percent of part-time employees caring for parents or an elderly family member were women. Three steps toward a new path for caregivers What can change? Plenty. Fuller’s team found that, in all cases, increased flexibility and robust... View Details
    Keywords: by Kara Baskin
    • July 2017 (Revised September 2017)
    • Case

    Donald Trump Calls Carrier Corporation

    By: Andy Zelleke and Brian Tilley
    This case examines the influence of political pressure on corporate decision-making. It questions whether fidelity to domestic operations ought to be a corporate social responsibility, and thus it challenges the limits of “social responsibility” as a corporate ideal.... View Details
    Keywords: Corporate Social Responsibility; Board Decisions; Political Influence; Layoffs; Offshoring And Outsourcing; Manufacturing; United States; Mexico; Governing and Advisory Boards; Decision Making; Job Cuts and Outsourcing; Political Elections; Corporate Social Responsibility and Impact; Corporate Governance; Technology Industry; Manufacturing Industry; Connecticut; Indiana; Mexico
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    Zelleke, Andy, and Brian Tilley. "Donald Trump Calls Carrier Corporation." Harvard Business School Case 318-030, July 2017. (Revised September 2017.)
    • 15 Aug 2017
    • First Look

    First Look at New Research and Ideas, August 15, 2017

    817-068 Swagbucks In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a... View Details
    Keywords: Sean Silverthorne
    • February 2022 (Revised February 2023)
    • Case

    TikTok in 2020: Super App or Supernova? (Abridged)

    By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
    TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
    Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China
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    Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova? (Abridged)." Harvard Business School Case 822-112, February 2022. (Revised February 2023.)
    • February 2021 (Revised March 2022)
    • Case

    TikTok in 2020: Super App or Supernova?

    By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
    TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
    Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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    Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
    • 09 Dec 2002
    • Research & Ideas

    Unilever—A Case Study

    States in the twentieth century. After 1945 Unilever's once successful business in the United States began to decline, yet the parent company maintained an arms-length relationship with its U.S. affiliates, refusing to intervene in their... View Details
    Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
    • 16 Jan 2006
    • Research & Ideas

    What Customers Want from Your Products

    milk shake to do. The job, not the customer, is the fundamental unit of analysis. The researcher observed that at other times of the day parents often bought milk shakes, in addition to complete meals, for their children. What job were... View Details
    Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
    • 01 Dec 2023
    • News

    Wide Horizon

    There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
    Keywords: Dan Morrell; Photos by Sarah Wilson
    • May 2022
    • Case

    Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

    By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
    This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
    Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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    Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
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