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Show Results For
-
All HBS Web
(18,492)
- People (25)
- News (3,321)
- Research (12,327)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
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- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The...
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Keywords:
Marketing Strategy;
Internet and the Web;
Business and Community Relations;
Partners and Partnerships;
Customer Relationship Management;
Decision Choices and Conditions;
Business Startups;
Information Technology Industry;
Consumer Products Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- 2000
- Book
Using Market Knowledge
By: Rohit Deshpandé
Deshpandé, Rohit, ed. Using Market Knowledge. Thousand Oaks, CA: SAGE Publications, 2000.
- January–April 1996
- Article
Implementing Marketing Strategy
Cespedes, Frank V. "Implementing Marketing Strategy." Journal of Marketing Management 12, nos. 1-3 (January–April 1996): 135–160.
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the...
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Keywords:
by John Quelch
- December 2004
- Article
Market Valuation and Merger Waves
By: Matthew Rhodes-Kropf and S. Viswanathan
Does valuation affect mergers? Data suggest that periods of stock merger activity are correlated with high market valuations. The naïve explanation that overvalued bidders wish to use stock is incomplete because targets should not be eager to accept stock. However, we...
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Keywords:
Mergers and Acquisitions;
Valuation;
Market Transactions;
Value;
Cash;
Stocks;
Corporate Social Responsibility and Impact;
Bids and Bidding;
Market Design;
Stock Shares;
Accounting Audits;
Performance Evaluation
Rhodes-Kropf, Matthew, and S. Viswanathan. "Market Valuation and Merger Waves." Journal of Finance 59, no. 6 (December 2004): 2685–2718.
- 1986
- Book
When Markets Quake
By: Joseph L. Bower
Keywords:
Markets
Bower, Joseph L. When Markets Quake. Boston, MA: Harvard Business School Press, 1986.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Apparel and Accessories Industry;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 19 Sep 2017
- Working Paper Summaries
An Invitation to Market Design
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- January–February 2019
- Article
Cracking Frontier Markets
By: Clayton M. Christensen, Efosa Ojomo and Karen Dillon
Executive Summary:
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details
Keywords:
Emerging Markets;
Market Entry and Exit;
Growth and Development Strategy;
Demand and Consumers;
Innovation and Invention;
Development Economics
Christensen, Clayton M., Efosa Ojomo, and Karen Dillon. "Cracking Frontier Markets." Harvard Business Review 97, no. 1 (January–February 2019): 90–101.
- 1995
- Book
Managing Marketing Linkages
- 2006
- Book
Global Marketing Management
Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH.
- Research Summary
Institutions and Markets
Alexander Dyck's academic articles, case studies and course development show how incentive policies, ownership structures, regulatory agencies and corporate governance institutions determine whether hopes for value creation through private sector expansion will be met....
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- April 1971
- Case
Marketing Systems, Inc.
Riesing, Thomas F. "Marketing Systems, Inc." Harvard Business School Case 171-408, April 1971.
- January 1980
- Case
Tradewinds Marketing Corp.
Butters, J. Keith. "Tradewinds Marketing Corp." Harvard Business School Case 280-117, January 1980.
- October 1987 (Revised March 1992)
- Background Note
Marketing Information Industry
By: Robert J. Dolan
Dolan, Robert J. "Marketing Information Industry." Harvard Business School Background Note 588-027, October 1987. (Revised March 1992.)
- May–June 1986
- Article
Customizing Global Marketing
By: John A. Quelch and Edward J. Hoff
Quelch, John A., and Edward J. Hoff. "Customizing Global Marketing." Harvard Business Review 64, no. 3 (May–June 1986): 59–68.
- March 1997
- Background Note
Copper and Zinc Markets 1996
By: Peter Tufano
Provides background information on copper and zinc markets as of mid-1996. Discusses supply and demand conditions, forecasts of the spot prices of the metals, and contracts for future delivery (forwards, futures, and options).
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Tufano, Peter, and Alberto Moel. "Copper and Zinc Markets 1996." Harvard Business School Background Note 297-055, March 1997.
- October 2002 (Revised November 2003)
- Case
Wal-Mart Neighborhood Markets
By: David E. Bell, Jeffrey M. Feiner and Iris T. Li
Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international...
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Keywords:
Growth and Development;
Leadership;
Growth and Development Strategy;
Marketing;
Strategy;
Retail Industry;
United States
Bell, David E., Jeffrey M. Feiner, and Iris T. Li. "Wal-Mart Neighborhood Markets." Harvard Business School Case 503-034, October 2002. (Revised November 2003.)
- August 1993
- Case
Nestle S.A.: International Marketing (B)
By: John A. Quelch
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization.
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Organizational Structure;
Globalization;
Consumer Products Industry;
Food and Beverage Industry;
Switzerland
Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.