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Show Results For
-
All HBS Web
(494)
- People (1)
- News (134)
- Research (289)
- Multimedia (17)
- Faculty Publications (219)
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies.
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Keywords:
Entertainment;
Management Practices and Processes;
Marketing;
Product Development;
Production;
Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- Nov 2009 - Nov 2009
- Keynote Speech
How Digital Technology is Changing the Media Industry
By: Anita Elberse
- 27 Jul 2008
- Conference Presentation
Curriculum 2.0
By: Anita Elberse
Keywords:
Curriculum and Courses
- Jun 2008
- Conference Presentation
The Impact of (Legal) Digital Distribution on Music Sales: Who Benefits?
By: Anita Elberse
- September 2005
- Article
How Markets Help Marketers
By: Anita Elberse
Elberse, Anita. "How Markets Help Marketers." Harvard Business Review 83, no. 9 (September 2005): 32–34.
- 07 Jul 2015
- News
Can Artists and Labels Change Behavior With Technology?
- 03 Oct 2014
- News
Beyonce Is Focus of Harvard Business Case Study
- 07 Oct 2013
- News
The case for blockbusters
- 02 Jun 2017
- News
Oh, that’s why Shakira is in Boston
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate...
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- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An Evil Plot to Destroy the World?...
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Keywords:
Martha Lagace
- 28 Sep 2010
- First Look
First Look: September 28, 2010
Review (forthcoming) Abstract Companies in Victorian Britain operated in a laissez-faire legal environment from the perspective of outside investors, implying that such investors were not protected by the legal system. This article seeks...
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Keywords:
Sean Silverthorne
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
what makes them tick. Here, she discusses stickK, an application that motivates people by forcing them to put skin in the game of self-improvement. Netflix Wins Big by Betting on "House of...
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Keywords:
Re: Multiple Faculty
- 18 Apr 2019
- Blog Post
Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference
ByteDance, F1, Audible, CNN, ABC, HBO, WME, Fox, Lionsgate, Netflix, Hemisphere Capital, and MRC built on each others’ thoughts in answering moderator and student questions. Professors Henry McGee and Professor Anita View Details
Keywords:
Entertainment / Media / Sports
- Teaching Interest
Crossover into Business (for Professional Athletes)
By: Anita Elberse
Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible...
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- January 2020
- Teaching Plan
Nike: Changing the Sneakers Game (Video Playlist)
By: Anita Elberse
Teaching Note for HBS No. 519-039.
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- January 2015
- Case
Burberry in 2014
By: Anita Elberse
In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to...
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Keywords:
Management Succession;
Luxury;
Product Marketing;
Brands and Branding;
Manufacturing Industry;
Fashion Industry;
Great Britain
Elberse, Anita. "Burberry in 2014." Harvard Business School Case 515-054, January 2015.
- October 2014 (Revised December 2016)
- Case
NBCUniversal
By: Anita Elberse
In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media...
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Keywords:
Business Conglomerates;
Film Entertainment;
Product Marketing;
Entertainment and Recreation Industry;
Media and Broadcasting Industry
Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
- Other Article
Why Hollywood Is Caught in the Blockbuster Trap — and Won't Break Free Anytime Soon
By: Anita Elberse
Elberse, Anita. "Why Hollywood Is Caught in the Blockbuster Trap — and Won't Break Free Anytime Soon." Vulture (October 9, 2013).