Publications

Nov 2009 - Nov 2009
Keynote Speech

How Digital Technology is Changing the Media Industry

Keywords: Information Technology; Change; Media and Broadcasting Industry

27 Jul 2008
Conference Presentation

Curriculum 2.0

Keywords: Curriculum and Courses

Jun 2008
Conference Presentation

The Impact of (Legal) Digital Distribution on Music Sales: Who Benefits?

Keywords: Law; Internet and the Web; Sales; Arts

September 2005
Article

How Markets Help Marketers

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07 Jul 2015
News

Can Artists and Labels Change Behavior With Technology?

03 Oct 2014
News

Beyonce Is Focus of Harvard Business Case Study

07 Oct 2013
News

The case for blockbusters

02 Jun 2017
News

Oh, that’s why Shakira is in Boston

January 2008 (Revised February 2011)
Case

Club Atlético Boca Juniors

By: Anita Elberse, Alberto Ballve and Gustavo Herrero

Club Atlético Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president... View Details

Keywords: Business Model; Talent and Talent Management; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Sports; Sports Industry; Argentina

Educators

06 Jul 2015
News

Lights! Camera... Market!

Beneath the Harvest Sky filmmakers Gita Pullapilly and Aron Gaudet. (Photo courtesy of Jared Simon) This unique marketing partnership—between filmmakers Aron Gaudet and Gita Pullapilly and Terra Chips—wouldn’t have been possible without the help of HBS marketing... View Details

Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information

30 Jul 2013
First Look

First Look: July 30

programs requires more than providing accessible, affordable care; it requires understanding what makes both end users and providers tick. By understanding the cognitive processes underlying our choices and applying the tools of... View Details

Keywords: Anna Secino

June 2020 (Revised April 2022)
Case

AFC Ajax

In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a... View Details

Keywords: Soccer; Talent and Talent Management; Sports; Globalization; Competitive Advantage; Strategy; Sports Industry; Europe

Educators

April 2017
Teaching Note

Spotify

Teaching Note for HBS No. 516-046. View Details

Apr 2011 - 2011
Keynote Speech

Will Blockbuster Strategies Survive The Rise of Digital Technology?

Keywords: Strategy; Technology

March 2011
Teaching Note

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

Teaching Note for 508057. View Details

Keywords: Partners and Partnerships; Behavior; Motivation and Incentives; Talent and Talent Management; Creativity; Entertainment and Recreation Industry

January 2011 (Revised January 2011)
Case

Marvel Enterprises, Inc. (Abridged)

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry

Educators