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Show Results For
- All HBS Web
(682)
- News (190)
- Research (349)
- Events (8)
- Multimedia (7)
- Faculty Publications (263)
- Web
Lifelong Learning - Alumni
free coaching sessions per year, including self-assessment, interviewing prep, and offer negotiation tips. Keep Learning with Alumni Virtual Programs Expand your knowledge and skills with online programs led by HBS faculty and other... View Details
- Forthcoming
- Book
The World Is Your Office: How Work from Anywhere Boosts Talent, Productivity, and Innovation
A research-based look at a growing phenomenon—companies allowing their employees to work from anywhere in the world—and how those who adopt this model can boost talent, innovation, and productivity.
In recent years, companies in a wide range of industries have... View Details
In recent years, companies in a wide range of industries have... View Details
Keywords: Remote Work; Telecommuting; Employees; Business Offices; Organizational Culture; Retention; Recruitment; Policy; Competitive Advantage
Choudhury, Prithwiraj. The World Is Your Office: How Work from Anywhere Boosts Talent, Productivity, and Innovation. Harvard Business Review Press, forthcoming. (Due in April.)
- Web
Managing the Future of Work
Work By: Christopher Stanton & Matt Higgins 22 DEC 2023 Generative AI seemed poised to reshape the world of work, including the higher-wage, white-collar jobs typically pursued by MBA graduates. Informed... View Details
- March 2024 (Revised April 2024)
- Case
Coursera's Foray into GenAI
By: Suraj Srinivasan, Michael Parzen and Radhika Kak
In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details
Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States
Srinivasan, Suraj, Michael Parzen, and Radhika Kak. "Coursera's Foray into GenAI." Harvard Business School Case 124-089, March 2024. (Revised April 2024.)
- 2016
- Working Paper
Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940
By: Ai Hisano
This working paper examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. Food manufacturers along with dye makers and regulators co-created the... View Details
Keywords: Food; Supply and Industry; Manufacturing Industry; Food and Beverage Industry; United States
Hisano, Ai. "Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940." Harvard Business School Working Paper, No. 17-037, October 2016.
- 2024
- Working Paper
Using LLMs for Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting
tools for programming, writing, and many other processes that benefit from quick text
generation. In this paper we explore the uses and benefits of LLMs for researchers and
practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
- Program
Driving Corporate Performance
are using powerful performance measurement and management control systems to confront some of today's biggest challenges and opportunities, such as improving employee motivation, using AI and data analytics effectively, and reporting on... View Details
- Web
Podcasts - Managing the Future of Work
on Cities, Work, and Why America Struggles to Build The Harvard urban economist assesses the post-Covid health of cities, rural development, zoning and the stagnation of the U.S. housing industry, the impact of AI, and more. Read the Transcript Previous Episodes... View Details
- Web
Strategy - Faculty & Research
Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Working Paper Crossing the Design-Use Divide: How Process Manipulation Shapes the Design and Use of AI By: Rebecca Karp Existing literature... View Details
- Web
Podcast - Business & Environment
Mike Toffel to discuss how AI is transforming the discovery process for new materials in grid-scale batteries. Logan explains Argonne’s research on improving energy storage solutions, why AI plays a critical... View Details
- Web
Initiatives & Projects - Faculty & Research
in Africa, Asia, and Latin America throughout recent decades. Digital Data Design Institute at Harvard Because AI is only half the answer, the Digital Data Design Institute’s (D^3) global leaders in translational science connect problem... View Details
- Web
Seminars & Conferences - Faculty & Research
Events Can We Get To Where We Need To Go? America's infrastructure woes and how to fix them were front and center at the recent summit, America on the Move: Transportation and Infrastructure for the 21st Century , led by Rosabeth Moss... View Details
- Web
Organizational Behavior - Faculty & Research
such as 99% in advanced implementations. Additionally, the note distinguishes various reliability levels, helping leaders identify when AI systems outperform human judgment and when human oversight remains crucial. View Details
- Web
Entrepreneurial Management - Faculty & Research
which AI could transform the app into a comprehensive AI-powered educational ecosystem that covered many subjects beyond language, allowing the company to tap into the $56 billion ed-tech market. The company had recently started to... View Details
- May 2022 (Revised July 2022)
- Case
The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022
By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
- Program
Competing in the Age of Digital Platforms
Summary The vast majority of the world's most valuable companies today are platforms: Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
- Article
The Rise of Synthetic Colors in the American Food Industry, 1870–1940
By: Ai Hisano
This article examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass... View Details
Keywords: Safety; Food; Health; Brands and Branding; Manufacturing Industry; Food and Beverage Industry; United States
Hisano, Ai. "The Rise of Synthetic Colors in the American Food Industry, 1870–1940." Special Issue on Food and Agriculture. Business History Review 90, no. 3 (October 2016): 483–504.
- Web
Entrepreneurs-in-Residence - Entrepreneurship
questions or would like to learn more about the Rock Center for Entrepreneurship, please email us at rockcenter@hbs.edu . Gil Addo SVP, Specialty Care Solutions RubiconMD acquired by CVS Health Andrzej Baraniak Founder / Chief Revenue... View Details