Publications

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01 Oct 2002
News

Dean Clark on Leadership, Educational Priorities, and Funding the Future

technology is one. In the last five years, we've made amazing progress, and technology is like air on campus — it's everywhere, from prematriculation modules to the course platform and multimedia cases. In... View Details

July 2021 (Revised July 2022)
Case

Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care

By: Robert S. Kaplan, Navraj S. Nagra and Syed S. Shehab

Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications, and survival rates. The case describes her development of a new mobile phone app, which collects patients’... View Details

Keywords: Health Care and Treatment; Outcome or Result; Cost Management; Activity Based Costing and Management; Mobile and Wireless Technology; Health Testing and Trials; Surveys; Health Industry; Boston

20 Feb 2007
First Look

First Look: February 20, 2007

Wireless Generation Harvard Business School Case 307-049 Reflecting on an innovative joint venture that his company executed with a public school district in 2004, the CEO of Wireless Generation, a... View Details

Keywords: Martha Lagace

January 1999
Case

Bell Atlantic and the Union City Schools (D): Results and Replication

By: Rosabeth M. Kanter and Ellen Pruyne

The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the various outcomes of the partnership called Project Explore, from the perspective of Bell Atlantic managers and... View Details

Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Outcome or Result; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; Education Industry; New Jersey

13 Mar 2014
Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details

Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto

17 Oct 2006
First Look

First Look: October 17, 2006

music to mobile handsets (via streaming, side-loading content from a PC or downloading it wirelessly over the air), created a potentially market-changing opportunity for players in several industries. Examines the key players, including Apple; the major View Details

Keywords: Sean Silverthorne

01 Jun 1999
News

Conference Brings Global Perspective to Cape Town

Africa's challenges, Sachs noted that the fates of the temperate and tropical zones are intrinsically linked, that information technology will be a tremendous help in overcoming many difficulties, and that the reliance on natural... View Details

Keywords: Susan Young

02 Oct 2007
First Look

First Look: October 2, 2007

anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that threatened intrusion is... View Details

Keywords: Martha Lagace

27 May 2009
First Look

First Look: May 27, 2009

and labor-law situations are analyzed for the U.S., U.K., Germany, China, and India. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409104 Welcome to a Wireless World Harvard Business School Note 709-445... View Details

Keywords: Martha Lagace

October 2011 (Revised August 2017)
Case

PunchTab, Inc.

By: Ramana Nanda, William R. Kerr and Lauren Barley

PunchTab was a Silicon Valley startup, founded in 2011, that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund... View Details

Keywords: Financial Strategy; Investment; Investment Funds; Internet and the Web; Mobile and Wireless Technology; Corporate Entrepreneurship; Venture Capital; San Francisco

01 Dec 2005
News

One-on-One with Peter Cuneo

model? We make money in two ways. First, we expose our characters in all appropriate forms of mass media, such as motion pictures, television, the Internet, publishing, and wireless applications. In negotiating these arrangements, our... View Details

Keywords: Julia Hanna; comic books; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management

29 May 2007
First Look

First Look: May 29, 2007

the group is considering increasing its investment focus to include a broader range of technologies, including emerging technologies (for example, mobile and RFID technologies) and non-information View Details

Keywords: Martha Lagace

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

peripheral products. I wanted to explain in some detail how this happened. Nancy Koehn: Reading Al's work, I was struck by the implications of technological change for the demand side of the economy. As a historian watching the... View Details

Keywords: by Jim Aisner

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

September 2023 (Revised July 2024)
Case

Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia

By: Jorge Tamayo and Jenyfeer Martinez Buitrago

Set in 2017, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate. The case also describes the pioneer role... View Details

Keywords: Change Management; Transformation; Decision Choices and Conditions; Information Technology; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Banking Industry; Latin America; Central America; South America; Colombia

September 2020 (Revised February 2023)
Teaching Note

Uber: Competing Globally

By: Alexander J. MacKay

Teaching Note for HBS Case No. 720-404. View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation Networks; Transportation; Technology Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia