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  • July 2017 (Revised July 2018)
  • Case

Upwork: Creating the Human Cloud

By: Dylan Minor and David Yoffie
Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of... View Details
Keywords: Strategy; Platform; Platform Businesses; Technology; Business Model; Digital Platforms; Growth and Development Strategy; Internet and the Web; Labor
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Minor, Dylan, and David Yoffie. "Upwork: Creating the Human Cloud." Harvard Business School Case 718-402, July 2017. (Revised July 2018.)
  • May–June 2020
  • Article

The Agenda for the Next Generation of Health Care Information Technology

By: Thomas W. Feeley, Zachary Landman and Michael E. Porter
As the diffusion of value-based health care efforts accelerates globally, the need for interoperable information technology systems that support value-based care is essential. Such systems are needed to facilitate dramatic improvements in patient outcomes and... View Details
Keywords: Value-based Health Care; Health Care and Treatment; Information Technology; Integration; Performance Improvement; Performance Efficiency
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Feeley, Thomas W., Zachary Landman, and Michael E. Porter. "The Agenda for the Next Generation of Health Care Information Technology." NEJM Catalyst Innovations in Care Delivery 1, no. 3 (May–June 2020).
  • September 1999
  • Case

Hewlett-Packard Global Alliance Program (A): Alliance Strategy

By: Rosabeth M. Kanter and Alida Zweidler-McKay
Keywords: Alliances; Strategy; Technology Industry; Technology Industry
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Kanter, Rosabeth M., and Alida Zweidler-McKay. "Hewlett-Packard Global Alliance Program (A): Alliance Strategy." Harvard Business School Case 300-014, September 1999.
  • April 2011 (Revised February 2015)
  • Course Overview Note

The Online Economy: Strategy and Entrepreneurship — Course Architecture Note

By: Peter Coles and Benjamin Edelman
This note provides an overview of the Harvard Business School course "The Online Economy: Strategy and Entrepreneurship." It covers the framework for the course, key principles within each course module, and a synopsis of each case, along with the lessons the case is... View Details
Keywords: Business Model; Business Plan; Business Education; Curriculum and Courses; Entrepreneurship; Business Strategy; Information Technology; Internet and the Web
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Coles, Peter, and Benjamin Edelman. "The Online Economy: Strategy and Entrepreneurship — Course Architecture Note." Harvard Business School Course Overview Note 911-069, April 2011. (Revised February 2015.) (request a courtesy copy.)
  • 24 Nov 2009
  • Working Paper Summaries

From Strategy to Business Models and to Tactics

Keywords: by Ramon Casadesus-Masanell & Joan Enric Ricart
  • December 2012
  • Background Note

Are Daily Deals Good for Merchants?

By: Sunil Gupta, Timothy Keiningham, Ray Weaver and Luke Williams
In the relatively short time since Groupon was founded, the response to "daily deals"—services that promote businesses by marketing deeply discounted, pre-paid vouchers to an online subscriber base—has by all accounts been spectacular. Our evaluation of daily deals is... View Details
Keywords: Marketing; Technology; Business Strategy; Digital; Marketing Strategy; Web Services Industry
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Gupta, Sunil, Timothy Keiningham, Ray Weaver, and Luke Williams. "Are Daily Deals Good for Merchants?" Harvard Business School Background Note 513-059, December 2012.
  • 21 Apr 2020
  • Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

Decision-Making What Are Lessons for Leaders from This Black Swan Crisis? 6 Ways That Emerging Technology Is Disrupting Business Strategy What do great leaders do differently? Share your insights below. View Details
Keywords: by Euvin Naidoo
  • July 2001 (Revised September 2005)
  • Case

USA TODAY: Pursuing the Network Strategy (A)

By: Michael L. Tushman, Michael J. Roberts and David Kiron
Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO... View Details
Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry
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Tushman, Michael L., Michael J. Roberts, and David Kiron. "USA TODAY: Pursuing the Network Strategy (A)." Harvard Business School Case 402-010, July 2001. (Revised September 2005.)
  • January 2004 (Revised August 2007)
  • Teaching Note

Internet Customer Acquisition Strategy at Bankinter (TN)

By: Francisco de Asis Martinez-Jerez and V.G. Narayanan
Teaching Note to (9-103-021). View Details
Keywords: Information Technology Industry; Information Technology Industry; Spain
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Martinez-Jerez, Francisco de Asis, and V.G. Narayanan. "Internet Customer Acquisition Strategy at Bankinter (TN)." Harvard Business School Teaching Note 104-004, January 2004. (Revised August 2007.)
  • October 2003 (Revised January 2016)
  • Exercise

The BCPC Internet Strategy Team: An Exercise

By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
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Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

some social media platforms soar while others fizzle, and how business can use them to generate profit. "I have always been fascinated that humans interact online when we can interact offline as we have for thousands of years," says Piskorski, an associate professor in... View Details
Keywords: by Carmen Nobel
  • July 2001 (Revised September 2005)
  • Case

USA TODAY: Pursuing the Network Strategy (B)

By: Michael L. Tushman, Michael J. Roberts and David Kiron
Supplements the (A) case. View Details
Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry
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Tushman, Michael L., Michael J. Roberts, and David Kiron. "USA TODAY: Pursuing the Network Strategy (B)." Harvard Business School Case 402-011, July 2001. (Revised September 2005.)
  • November 2012
  • Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Technology Industry; Technology Industry; Technology Industry; North America; United States
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Gupta, Sunil, Ray Weaver, and Yien Hao Lock. "Groupon (TN)." Harvard Business School Teaching Note 513-046, November 2012.
  • 2011
  • Chapter

Regional Trade Integration and Multinational Firm Strategies

By: Pol Antras and C. Fritz Foley
This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of multinational firm activity. We examine aggregate data that captures the response of U.S. multinational firms to the formation of the ASEAN free trade agreement.... View Details
Keywords: Forecasting and Prediction; Trade; Foreign Direct Investment; Multinational Firms and Management; Globalized Markets and Industries; Analytics and Data Science; Agreements and Arrangements; United States
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Antras, Pol, and C. Fritz Foley. "Regional Trade Integration and Multinational Firm Strategies." In Costs and Benefits of Regional Economic Integration in Asia, edited by Robert J. Barro and Jong-Wha Lee. Oxford University Press, 2011.
  • August 1995
  • Teaching Note

State Street Boston Corporation: Leading with Information Technology TN

By: Richard L. Nolan, Donna B. Stoddard and Chiara Francalanci
Teaching Note (5-196-058). View Details
Keywords: Information Technology; Financial Institutions; Transformation; Technology Adoption; Information Management; Competitive Strategy; Financial Services Industry
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Nolan, Richard L., Donna B. Stoddard, and Chiara Francalanci. "State Street Boston Corporation: Leading with Information Technology TN." Harvard Business School Teaching Note 196-058, August 1995.
  • April 2013
  • Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Technology Industry; Technology Industry; Technology Industry; North and Central America; United States
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Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
  • Article

Divide and Conquer: Competing with Free Technology under Network Effects

By: Deishin Lee and Haim Mendelson
We study how a commercial firm competes with a free open source product. The market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its... View Details
Keywords: Profit; Product Launch; Network Effects; Open Source Distribution; Adoption; Competitive Strategy; Competitive Advantage
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Lee, Deishin, and Haim Mendelson. "Divide and Conquer: Competing with Free Technology under Network Effects." Production and Operations Management 17, no. 1 (January–February 2008): 12–28.
  • August 2012 (Revised October 2015)
  • Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California
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Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)
  • 1997
  • Book

Technology Integration: Making Critical Choices in a Turbulent World

By: Marco Iansiti
Keywords: Information Technology; Integration; Decision Choices and Conditions
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Iansiti, Marco. Technology Integration: Making Critical Choices in a Turbulent World. Boston, MA: Harvard Business School Press, 1997.
  • October 2012
  • Case

Riding the Wave of Technological Change at RE/MAX, LLC.

By: Lynda M. Applegate, Ramiro Montealegre and Jeffrey Sweeney
David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information,... View Details
Keywords: General Management; Business Strategy; Entrepreneurship; Business Model; Information Technology; Transformation; Organizational Change and Adaptation
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Applegate, Lynda M., Ramiro Montealegre, and Jeffrey Sweeney. "Riding the Wave of Technological Change at RE/MAX, LLC." Harvard Business School Case 813-054, October 2012.
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