Publications

July 2005 (Revised April 2009)
Case

Real Madrid Club de Futbol (Multimedia)

By: John A. Quelch

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details

Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain

February 1996
Case

CIGNA Property and Casualty Reengineering (B)

By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin

In 1993 CIGNA Property and Casualty embarked on a full transformation effort under a new leadership team headed by Gerry Isom. This case presents progress through September 1995. View Details

Keywords: Transformation; Corporate Entrepreneurship; Human Resources; Leading Change; Organizational Design; Groups and Teams

05 Jul 2006
Working Paper Summaries

Implementing New Practices: An Empirical Study of Organizational Learning in Hospital Intensive Care Units

Keywords: by Anita L. Tucker, Ingrid M. Nembhard & Amy C. Edmondson; Health

July 2020
Case

Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within

By: Emily Truelove, Linda A. Hill and Emily Tedards

When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady... View Details

Keywords: Female Protagonist; Organizational Change; Organizational Behavior; Culture Change; Digital; Innovation; Lean Startup; Experimentation; Metrics; Consumer Packaged Goods (CPG); Leadership; Leading Change; Change Management; Organizational Culture; Organizational Change and Adaptation; Disruption; Innovation and Invention; Digital Transformation

07 Feb 2012
First Look

First Look: February 7

2011) Abstract In this paper, we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single-user individuals or firms and open collaborative innovation. We analyze the View Details

Keywords: Sean Silverthorne

Program

Program for Leadership Development

that embraces digital transformation and implement strategies that drive breakthrough innovation. Read More Master the cross-functional challenges of corporate leadership Lead organizational change and inspire high-performing global teams... View Details

2010
Working Paper

The Mirroring Hypothesis: Theory, Evidence and Exceptions

By: Carliss Y. Baldwin

The mirroring hypothesis predicts that the organizational patterns of a development project (e.g. communication links, geographic collocation, team and firm co-membership) will correspond to the technical patterns of dependency in the system under development. Scholars... View Details

Keywords: Infrastructure; Product Design; Organizational Design; Practice; Groups and Teams; Social and Collaborative Networks; Information Technology

21 Feb 2007
Op-Ed

What a U.N. Partnership with Big Business Could Accomplish

with nongovernmental organizations and the United Nations. This development corporation would be nonprofit, but its task would be to identify and design profitable projects in poor countries in which teams... View Details

Keywords: by George C. Lodge & Craig Wilson

May 1997 (Revised July 1997)
Case

Vermeer Technologies (E): New Beginning

By: Ashish Nanda

The Vermeer team is pleasantly surprised by the benefits and hospitality that their new surroundings offer. Their happiness is tempered, however, by discomfort with some elements of the "Microsoft Way." As the Vermeer engineers embark on a punishing schedule for the... View Details

Keywords: Performance Expectations; Horizontal Integration; Organizational Design; Organizational Culture; Product Development; Information Technology Industry

Program

Advanced Management Program

responsibilities, the Advanced Management Program is designed to bring about a full-scale change that empowers executives to create and renew competitive advantage for their organizations. Three highly integrated modules are presented... View Details

January 2008 (Revised August 2011)
Case

ProntoWash: Washing the World's Cars to a Tango Beat

ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash... View Details

Keywords: Customer Focus and Relationships; Growth and Development Strategy; Balanced Scorecard; Management Systems; Franchise Ownership; Performance Consistency; Argentina

13 Mar 2025
HBS Seminar

Sonny Tambe, Wharton

March 2022 (Revised August 2022)
Case

Swvl: Smart Mobility for the Masses

By: Krishna Palepu, Esel Çekin and Menna Hassan

The case focuses on strategy and governance issues at Swvl, a tech-enabled mass mobility marketplace. It describes the journey of CEO and Chairman Mostafa Kandil on his journey from founding the company to its listing on Nasdaq. Since its founding in Egypt in 2017,... View Details

Keywords: Corporate Governance; Growth and Development Strategy; Initial Public Offering; Innovation and Invention; Business Startups; Transportation Industry; Technology Industry; Middle East; North Africa

September 1996
Case

InterSoft of Argentina (C)

By: Linda A. Hill and Stacy Palestrant

Supplements the (A) and (B) cases. Designed to be handed out at the end of class. View Details

Keywords: Applications and Software; Cross-Cultural and Cross-Border Issues; Business Growth and Maturation; Mergers and Acquisitions; Management Teams; Groups and Teams; Partners and Partnerships; Conflict Management; Information Technology Industry; Argentina; Russia

20 Sep 2016
First Look

September 20, 2016

hosts who have never had an African-American guest, suggesting only a subset of hosts discriminate. While rental markets have achieved significant reductions in discrimination in recent decades, our results suggest that Airbnb’s current View Details

Keywords: Sean Silverthorne

Program

General Management Program

are designed to broaden your business perspective, management expertise, and leadership skills. You will learn how to identify, frame, and solve complex business problems; build cooperation among disciplines; and drive innovation and... View Details

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

committed to strategic issues. We don't advocate abandoning an intense focus on operations and their improvement. But we do advocate planning strategy, not just describing it as important. The senior management team needs to have regular,... View Details

Keywords: by Martha Lagace

June 2023 (Revised October 2024)
Teaching Note

Clash of Two Giants Simulation Exercise Teaching Note

By: Feng Zhu

Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details

Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills