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  • May 2021 (Revised May 2022)
  • Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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  • 8 AM – 5 PM EDT, 01 Jun 2017
  • Career Events

Career Reboot Camp in Boston

Career Reboot Camp in Boston! Led by Professor Tim Butler and facilitated by HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a plan to move forward towards a... View Details
  • Article

TDABC Cost Analysis of Ocular Disorders in an Ophthalmology Emergency Department versus Urgent Care: Clinical Experience at Massachusetts Eye and Ear

By: Robert S. Kaplan, Jonathan Chou, Mahek Shah, Amy Watts, Matthew Gardiner, Joan Miller and John I. Lowenstein
Purpose  To perform a cost analysis comparison for managing common ocular disorders in an eye emergency department (ED) versus an urgent care setting using a time-driven activity-based cost model (TDABC) to assist physicians and staff in appropriate allocation of... View Details
Keywords: Time-driven Activity-based Cost Model; Emergency Room; Urgent Care Clinic; Cost; Analysis; Activity Based Costing and Management; Health Care and Treatment
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  • December 2024
  • Article

Proximate (Co-)Working: Knowledge Spillovers and Social Interactions

By: Maria P. Roche, Alexander Oettl and Christian Catalini
We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity... View Details
Keywords: Knowledge Integration; Coworking; Microgeography; Business Startups; Technology Adoption; Diversity; Interpersonal Communication; Knowledge Sharing; Geographic Location
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  • 16 Dec 2015
  • Blog Post

Unexpected Moments at HBS

Having spent my childhood in a small Indiana town, and having worked the past four years within family-owned companies in the calm, open spaces of Colorado, I was incredibly nervous about the culture of HBS. I had artificially painted a... View Details
  • 07 Jan 2015
  • News

Les pièges de la transparence à tout prix

  • 13 Apr 2021
  • News

Study: Working From Home Is Expensive

  • August 2024 (Revised December 2024)
  • Case

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr, Daniel O'Connor and James Palano
Longtime hairstyle influencer Mindy McKnight had been building her “Cute Girls Hairstyles” audience across numerous online platforms for nearly two decades. Brand incubator Maesa took an innovative approach to producing successful brands: identifying white space in the... View Details
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  • 8 AM – 5 PM EDT, 04 Apr 2019
  • Career Events

HBS MBA Alumni Career Reboot Camp in DC

HBS MBA Alumni Career Reboot Camp is coming to Washington DC! Led by Professor Tim Butler and facilitated by HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a... View Details
  • December 18, 2023
  • Article

Are Everywhere Stores the New Face of Retail?

By: David R. Bell, Santiago Gallino and Antonio Moreno
Historically, customer engagement and product fulfillment occurred in the same place — a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related... View Details
Keywords: Customer Focus and Relationships; Consumer Behavior; Distribution; Logistics; Retail Industry
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  • 29 Mar 2016
  • News

Competing with Platforms That Ignore the Law

  • 12 Nov 2013
  • News

Cities, startups tap the wisdom of crowds for sustainability

  • 18 Aug 2018
  • News

Disrupted Teams are Rewriting the Rules of Office(less) Politics

  • 14 Nov 2014
  • News

High-Frequency Traders Turn to the Online Ad Market

  • 12 Feb 2018
  • News

On infrastructure, Donald Trump has a math problem

    Setting the Stage for Productive Negotiations

    Understanding how to arrange the meeting space is a key aspect of preparing for negotiation. In this video, Professor Guhan Subramanian discusses a real world example of how seating arrangements can influence a negotiator's success. The discussion was held in his... View Details
    • 8:30 AM – 4:30 PM EDT, 01 Jun 2015

    CPD Career Reboot Camp in Boston

    Career Reboot Camp is happening at HBS! Led by Professor Tim Butler and facilitated by a team of experienced HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a... View Details
    • October 2018
    • Article

    Competing with Complementors: An Empirical Look at Amazon.com

    By: Feng Zhu and Qihong Liu
    Platform owners sometimes enter complementors' product spaces to compete against them directly. Prior studies have offered two possible explanations for such entries: platform owners may target the most successful complementors so as to appropriate value from their... View Details
    Keywords: Amazon; Complementors; Co-opetition; Entry; Platform-based Markets; Competition; Digital Platforms; Competitive Strategy
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    • 28 Jun 2021
    • News

    How To Start Over When Life’s Got You Down: Seven Steps To Launching A Comeback

    • 8 AM – 5 PM PDT, 19 Mar 2019
    • Career Events

    HBS Career Reboot Camp in San Francisco

    Career Reboot Camp is coming to San Francisco! Led by Professor Tim Butler and facilitated by HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a plan to move... View Details