Filter Results:
(4,063)
Show Results For
- All HBS Web
(4,063)
- People (5)
- News (810)
- Research (2,691)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
Show Results For
- All HBS Web
(4,063)
- People (5)
- News (810)
- Research (2,691)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
- April 1991 (Revised March 2017)
- Teaching Note
Mary Kay Cosmetics: Sales Force Incentives (A) and (B)
By: Robert Simons
Teaching Note for (9-190-103) and (9-190-122). View Details
- November 2008 (Revised May 2009)
- Supplement
BMW's Project Switch (B): Importers vs. National Sales Companies
By: Das Narayandas, Kerry Herman and Laura Winig
BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's... View Details
Keywords: Business Units; Business Headquarters; Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union
Narayandas, Das, Kerry Herman, and Laura Winig. "BMW's Project Switch (B): Importers vs. National Sales Companies." Harvard Business School Supplement 509-024, November 2008. (Revised May 2009.)
- September 1955 (Revised January 1981)
- Case
Butcher Polish Co.: Sales Strategy for a Small Manufacturer
Davis, Robert T., and Donald R. Sohn. "Butcher Polish Co.: Sales Strategy for a Small Manufacturer." Harvard Business School Case 501-032, September 1955. (Revised January 1981.)
Brokers and Order Flow Leakage: Evidence from Fire Sales
Using trade-level data, we study whether brokers play a role in spreading order flow information. We focus on large portfolio liquidations, which result in temporary drops in stock prices, and identify the brokers that intermediate these... View Details
What's the Right Kind of Bonus to Motivate Your Sales Force?
Companies typically compensate their sales force by using some combination of salary, commission, and bonuses, but executives are often unsure which incentives provide the best motivation. Should bonuses be tied to quotas or should they be given unconditionally? Is... View Details
- 2025
- Working Paper
Sale of Private-Equity Owned Physician Practices and Physician Turnover
By: Leemore S. Dafny, Victoria Berquist and Lev Klarnet
- February 1990 (Revised March 1992)
- Teaching Note
Ford Motor Co.: Dealer Sales and Service, Teaching Note
Teaching Note for (9-690-030). View Details
- 10 Aug 2021
- News
The Science of Sales Conversations with Gong’s Amit Bendov
- Article
Selling After the Crisis
By: Frank V. Cespedes
Like perishable goods in grocery stores, sales models have a sell-by date. As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of quality and performance across vendors. Firms that fail to adjust to changing customer... View Details
Cespedes, Frank V. "Selling After the Crisis." Harvard Business Review 99, no. 2 (March–April 2021): 52–57.
- October 7, 2014
- Blog Post
How to Select Sales Managers Who Can Actually Manage.
By: Frank V. Cespedes
Keywords: Sales
Cespedes, Frank V. "How to Select Sales Managers Who Can Actually Manage." HubSpot (October 7, 2014). http://blog.hubspot.com/sales/how-to-select-sales-managers-who-can-actually-manage.
- March–April 2014
- Article
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
By: Doug J. Chung, Thomas Steenburgh and K. Sudhir
We estimate a dynamic structural model of sales force response to a bonus based compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity... View Details
Chung, Doug J., Thomas Steenburgh, and K. Sudhir. "Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans." Marketing Science 33, no. 2 (March–April 2014): 165–187. (Lead article. Featured in HBS Working Knowledge.)
- November 1981
- Supplement
Morris Alper & Sons, Inc.: Video 1, Sales Calls
Shapiro, Benson P. "Morris Alper & Sons, Inc.: Video 1, Sales Calls." Harvard Business School Video Supplement 882-507, November 1981.
- 2007
- Working Paper
Incorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting
By: Saravanan Kesavan, Vishal Gaur and Ananth Raman
Kesavan, Saravanan, Vishal Gaur, and Ananth Raman. "Incorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting." Harvard Business School Working Paper, No. 07-056, March 2007.
- November 1980 (Revised June 1986)
- Case
Quaker Oats Co.: Field Sales Force Strategy and Management
Schubert, Lynda A. "Quaker Oats Co.: Field Sales Force Strategy and Management." Harvard Business School Case 581-061, November 1980. (Revised June 1986.)
- 15 Jul 2025
- News