Publications

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

On a journey that began 17 months ago, General Motors entered and emerged from bankruptcy to become a private company with Uncle Sam as its largest shareholder. The company reaches another milestone today by offering an initial public... View Details

Keywords: by Staff; Auto

23 Jul 2001
Research & Ideas

How the Giants of Enterprise Seized the Future

future, he welcomed it. He took his company public the year the show premiered, and the IPO's success was so great it was almost embarrassing. Unlike Walton and Revson, Thomas J. Watson, Sr., the founder of IBM, and Henry Ford were in... View Details

Keywords: by Richard S. Tedlow

29 Jun 2017
Research & Ideas

Why Uber Is Worth Saving and How To Do It

was providing rides in 311 cities and 58 countries, and the startup’s reported valuation was estimated at about $70 billion in 2017. Consumers raved so much about the service initially that many public officials happily rewrote rules to... View Details

Keywords: by Dina Gerdeman; Transportation

October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry

August 2012 (Revised December 2023)
Background Note

Note on Health Insurance Coverage, Coding, and Payment

By: Regina E. Herzlinger and Jo Ellen Slurzberg

This note explains how health care technology and service innovators receive payment from government insurers, in the U.S. and abroad, and from private insurers. It describes each of the three steps needed to obtain reimbursement: coverage, coding, and payment. It also... View Details

Keywords: Health Care Delivery; Health Care Costs; Health Insurance; Health Insurance Marketplaces; Health Care and Treatment; Cost; Insurance; Innovation and Invention; Private Sector; Public Sector; Decision Making; Information Technology; Health Industry; Insurance Industry

July 2000 (Revised July 2001)
Case

Sycamore Networks

By: Joseph B. Lassiter III and Daniel J. Green

Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details

Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Telecommunications Industry

October 2021 (Revised September 2022)
Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller

In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details

Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California

06 Jan 2010
What Do You Think?

Is a Stringent Climate Change Agreement a Pot of Gold?

Summing Up Do we even need a stringent climate change agreement? Judging from this month's comments, a question can be raised about the necessity of a climate change agreement, stringent or not, as a catalyst to foster innovation and the... View Details

Keywords: by Jim Heskett; Energy; Utilities

Research Summary

The role of the manager in cross-sector interactions

My second stream of research takes the individual manager as the unit of analysis in examining cross-sector interactions. Two papers explore processes and mechanisms that allow managers to cross sectoral boundaries more effectively.

The first paper... View Details

May–June 2025
Article

Sustainability as a Business-Model Transformation

By: Ivanka Visnjic, Felipe Monteiro and Michael L. Tushman

Many global companies have made public commitments to sustainability targets. Fulfilling these commitments will require firms to transform their business models and organizational architectures. A few pioneers are leading the way, demonstrating that companies can make... View Details

Keywords: Environmental Sustainability; Business Model

Register to Read

August 2011 (Revised April 2013)
Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details

Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

ChatGPT, Bard, and other AI chatbots—as well as the dueling tech titans behind them—and probe the strategic dilemmas ahead for innovators and users. The public's fascination with the human-like aspects of chatbots may be overshadowing... View Details

Keywords: by Ben Rand; Technology; Information Technology

September 2002 (Revised October 2002)
Case

Oklahoma VISION Project

By: Lynda M. Applegate and Susan Saltrick

Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable... View Details

Keywords: Measurement and Metrics; Internet and the Web; Performance Evaluation; Technological Innovation; Partners and Partnerships; Service Delivery; Innovation and Management; Entrepreneurship; Education; Information Technology Industry; Education Industry; Oklahoma; Western United States

Find at Harvard

21 Feb 2012
First Look

First Look: Feb. 21

such as performance-based promotion. Big BRICs, Weak Foundations: The Beginning of Public Elementary Education in Brazil, Russia, India, and China Authors:Latika Chaudhary, Aldo Musacchio, Steven Nafziger, and Se Yan... View Details

Keywords: Sean Silverthorne

10 Jan 2017
First Look

First Look at New Research: January 10, 2017

innovation has gained currency among managers even while core concepts remain misunderstood. Likewise, foundational research on disruption has produced extensive citations and provoked vibrant debates, but empirical research in management... View Details

Keywords: Sean Silverthorne

20 Mar 2007
First Look

First Look: March 20, 2007

Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a retailer are interrelated. We... View Details

Keywords: Martha Lagace

October 2015
Case

Clearwater Seafoods

By: Forest L. Reinhardt

Clearwater sought to market value-added shellfish products in a traditionally commodities based industry, while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater harvested lobsters, clams, scallops, shrimp, and other... View Details

Keywords: Agribusiness; Profit; Goods and Commodities; Governing Rules, Regulations, and Reforms; Product Marketing; Corporate Social Responsibility and Impact; Environmental Sustainability; Agriculture and Agribusiness Industry; Canada

April 2022
Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards

In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details