Publications

October 2016 (Revised February 2020)
Case

Dwayne 'The Rock' Johnson

By: Anita Elberse

In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details

August 1988 (Revised February 1992)
Case

Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)

By: V. Kasturi Rangan and Jon Skofic

Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details

Keywords: Acquisition; Decision Choices and Conditions; Corporate Entrepreneurship; Human Resources; Crisis Management; Resource Allocation; Production; Competition; Auto Industry; Motorcycle Industry; Japan; United Kingdom

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Abstract—Understanding why employees go the extra mile at work is a key problem for many organizations. We conduct a field experiment at a medical organization to study motivations for employees to submit project proposals for... View Details

Keywords: Dina Gerdeman

October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

17 Mar 2015
First Look

First Look: March 17

of intermediaries create safe "money-like" claims, they go about this in different ways. Traditional banks create money-like claims by holding illiquid fixed-income assets to maturity, and they rely on deposit insurance and costly equity capital to support... View Details

Keywords: Sean Silverthorne

December 2005
Case

IBM and Eclipse (A)

IBM faces a collective action problem: It open sourced its $40 million application platform and has to convince other companies to contribute. Explores the events leading up to IBM's decision to make the Eclipse platform available as an Open Source project. In 1998,... View Details

Keywords: Digital Platforms; Open Source Distribution; Cooperation; Adoption; Computer Industry; Information Technology Industry

Find at Harvard

February 1986 (Revised March 1990)
Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (C)

By: David A. Garvin

In the preceding case, Copeland had to choose between two alternative plant layouts for organizing its Sidney plant. Now it must get work force approval for a change in "bumping" rules before proceeding with the change. Management must decide how to proceed--to... View Details

Keywords: Strategy; Production; Factories, Labs, and Plants; Labor and Management Relations; Restructuring; Decisions; Change Management; Manufacturing Industry; Ohio

June 2014 (Revised October 2015)
Case

Molycorp: Financing the Production of Rare Earth Minerals (A)

By: Benjamin C. Esty and E. Scott Mayfield

Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower... View Details

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and... View Details

February 2004 (Revised March 2006)
Case

Pratt & Whitney: Engineering Standard Work

By: H. Kent Bowen and Courtney Purrington

As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details

Keywords: Design; Engineering; Cost; Knowledge Management; Time Management; Product Launch; Standards; Product Development; Problems and Challenges; Quality; Creativity; Competitive Strategy; Manufacturing Industry

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

We asked Harvard Business School experts who study well-being to share strategies for coping with this unsettling period to prevent the coronavirus blues from taking a huge toll, both personally and professionally. “You're not going to be... View Details

Keywords: by Dina Gerdeman and Danielle Kost

December 2022 (Revised May 2023)
Case

Iberdrola: Leading the Energy Revolution

By: Juan Alcácer and Emer Moloney

At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, reflected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and... View Details

August 1995 (Revised August 1995)
Case

CIGNA Property and Casualty Reengineering (A)

By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin

Reengineering was introduced at CIGNA Corp. in 1988. CIGNA entered a second wave reengineering effort through a major project at CIGNA P&C, one of CIGNA's larger businesses. P&C was in financial crisis and as a result brought in a new executive team in 1991 to head the... View Details

Keywords: Transformation; Cost vs Benefits; Design; Growth and Development; Analytics and Data Science; Growth and Development Strategy; Balanced Scorecard; Financial Crisis; Crisis Management; Projects; Information Technology; Insurance Industry

Teaching Interest

Competing with Social Networks

MBA EC 1217

Career Focus

Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details

Keywords: Social Networks

March 2011 (Revised May 2011)
Supplement

China Construction America (B): The Baha Mar Resort Deal

Why is a Chinese state-owned construction company building the largest mega-resort and casino in the Caribbean? This case examines the intricate deal-making by which CSCEC, China's leading global engineering and construction contractor, emerged as a key market player.... View Details

Keywords: Project Finance; Competitive Strategy; Global Strategy; Financial Strategy; Construction Industry; Tourism Industry; China; Bahamas

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

Reinventing Retail: The Novel Resurgence of Independent Bookstores, published this month. A bookstore anthropologist Since 2012, Raffaelli has examined how indie bookstores have survived and thrived in the digital era. The research View Details

Keywords: by Michael Blanding; Entertainment & Recreation

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

by delay can be a very powerful strategy because it's so easy to deploy. A case is made that sounds so reasonable, where we should wait (just a bit) until some other project is done, or we should send this... View Details

Keywords: by John Kotter & Lorne A. Whitehead

2008
Chapter

Conceptual Foundations of the Balanced Scorecard

By: Robert S. Kaplan

David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy

2010
Working Paper

Conceptual Foundations of the Balanced Scorecard

By: Robert S. Kaplan

David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article (Kaplan & Norton, 1992). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role... View Details

Keywords: Asset Management; Balanced Scorecard; Management Systems; Performance Improvement; Strategy