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  • All HBS Web  (1,326)
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  • All HBS Web  (1,326)
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  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
  • 18 Oct 2016
  • Op-Ed

Why Business Should Invest in Community Health

skilled employees for three weeks to non-profit health organizations to provide pro bono consulting and technology services. It focuses on a handful of projects each year View Details
Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health
  • March 2009
  • Case

Baosteel Group: Governance with Chinese Characteristics

By: Lynn S. Paine and G.A. Donovan
The new outsider-dominated board of directors of China's state-owned Baosteel Group must decide whether to modify the Group's structure. With the completion of a pending acquisition, the Group will control four publicly listed steel-producing subsidiaries, and board... View Details
Keywords: Business Subsidiaries; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; State Ownership; China
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Paine, Lynn S., and G.A. Donovan. "Baosteel Group: Governance with Chinese Characteristics." Harvard Business School Case 309-098, March 2009.
  • Web

Getting Things Done: Motivating Yourself and Others - Course Catalog

opportunity to reflect on how their own personal values should interface with their approach when designing incentive systems to shape others' behavior and when developing strategies to motivate themselves. Group View Details
  • September 1991
  • Case

All American Pipeline

By: Timothy A. Luehrman
Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details
Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas
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Luehrman, Timothy A. "All American Pipeline." Harvard Business School Case 292-040, September 1991.
  • Web

Strategies for Cross-National Regions - Institute For Strategy And Competitiveness

Michael Porter’s competitiveness frameworks More about competitiveness frameworks Baltic Rim Project The Baltic Develop Forum seeks to stimulate growth, innovation and competitiveness in the Baltic Sea... View Details
  • Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

restaurant to scaling to leadership of multinational chains, and evaluate opportunities inherent in typical restaurant business models as well as those created by disruptive changes affecting View Details
  • Web

Field Course: Ideation and Prototyping for Innovation - Course Catalog

HBS Course Catalog Field Course: Ideation and Prototyping for Innovation Course Number 1612 Professor Thomas Eisenmann Professor Shai Bernstein Fall; Q1Q2; 3.0 credits Project Applications will be accepted... View Details
  • January 1993 (Revised April 1993)
  • Case

Chadwick, Inc.: The Balanced Scorecard

By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Performance Evaluation; Customer Relationship Management; Goals and Objectives; Customer Satisfaction; Research and Development; Marketplace Matching; Financial Condition; Product Launch; Pharmaceutical Industry
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Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard." Harvard Business School Case 193-091, January 1993. (Revised April 1993.)
  • Web

Clarence Kennedy and the Art of Photography | Baker Library

theoretical aspects of the class, providing Kennedy with Polaroid cameras and film. Selected photographs taken by students in the class were given or lent to the SX-70 lab for review. (2) Morse also arranged... View Details
  • Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

selected to join the Chan Zuckerberg Initiative Rare as One network, which has been instrumental in accelerating a focus on research and clinical trials. While these are examples of great strides, the... View Details
  • November 1986 (Revised February 1996)
  • Case

Allstate Chemical Company: The Commercialization of Dynarim

By: David A. Garvin
Raises three issues: the different requirements for competing in specialty and commodity chemicals; the steps a new idea follows in moving from research, applied research, and development to manufacturing and marketing; and the role of a commercial development... View Details
Keywords: Marketing Strategy; Production; Marketing; Product Development; Goals and Objectives; Research; Managerial Roles; Business Divisions; Chemical Industry
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Garvin, David A. "Allstate Chemical Company: The Commercialization of Dynarim." Harvard Business School Case 687-010, November 1986. (Revised February 1996.)
  • February 1996
  • Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
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Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
  • May 2015
  • Case

Transforming Alkermes into a Global Biopharmaceutical Company

By: C. Fritz Foley and Nicholas Haas
In the summer of 2011, Jim Frates, CFO of Alkermes faced choices about how to finance the acquisition of Dublin, Ireland-based Elan Drug Technologies (EDT)—a deal that was expected to close in the fall. The case describes the history of Alkermes, provides information... View Details
Keywords: Financing; Debt; Merger; CFO; Financial Management; Biotechnology Industry; Pharmaceutical Industry; United States; Europe
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Foley, C. Fritz, and Nicholas Haas. "Transforming Alkermes into a Global Biopharmaceutical Company." Harvard Business School Case 215-079, May 2015.
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

waters, with asymmetric and unpredictable shocks hitting throughout the value chain. In such an interconnected and uncertain world, entire production networks are at risk of disappearing. Many companies... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • Article

An Integrated Decision-Making Approach for Improving European Air Traffic Management

By: Yael Grushka-Cockayne, Bert De Reyck and Zeger Degraeve
We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will... View Details
Keywords: Decision Making; Framework; Operations; Performance Improvement; Government Administration; Air Transportation Industry; Europe
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Grushka-Cockayne, Yael, Bert De Reyck, and Zeger Degraeve. "An Integrated Decision-Making Approach for Improving European Air Traffic Management." Management Science 54, no. 8 (August 2008): 1395–1409.
  • October 1991 (Revised April 1992)
  • Case

Honda Today

By: Marco Iansiti
Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details
Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry
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Iansiti, Marco. "Honda Today." Harvard Business School Case 692-044, October 1991. (Revised April 1992.)
  • August 1998 (Revised December 1998)
  • Case

Wells Fargo Online Financial Services (B)

By: Robert S. Kaplan and Nicole Tempest
Describes how the Balanced Scorecard built by the Online Financial Services (OFS) group is used to select the highest-priority initiatives for the organization. Currently, initiatives arise continually throughout the organization, and management spends considerable... View Details
Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Financial Services Industry; Banking Industry
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Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (B)." Harvard Business School Case 199-019, August 1998. (Revised December 1998.)
  • Web

How Investors Feel About Corporate Actions and Causes | Working Knowledge

people to whom they feel connected. It shows that people want to do the right thing. It shows people are looking at a lot of different things when they're evaluating company decisions. The paper offers insights especially for the growing... View Details
  • Web

The Institute for Cancer Care Innovation - Institute For Strategy And Competitiveness

measurement of the value of our cancer care delivery system. Key initiatives of the Institute include: Evaluating which value-based outcomes are most important to cancer patients and identifying which... View Details
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