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08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

Summing Up Does Social Equality Improve Productivity? Inequality in our society is an important and growing issue. It prompted a debate among respondents to this month's column about the causes, specifically the role played by innovation leading to increased View Details

Keywords: by James Heskett

January 2023 (Revised January 2023)
Case

Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes and Amy Klopfenstein

This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the... View Details

Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States

May 2000 (Revised December 2018)
Supplement

SMA: Micro-Electronic Products Division (B)

By: Michael Beer and Michael Tushman

Focuses on the recommendations and implementation strategy suggested by the organizational development group for the division's problems. A rewritten version of an earlier case. View Details

Keywords: Change Management; Organizational Culture; Conflict Management; Corporate Strategy

August 1986 (Revised May 1993)
Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan

Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales

November 2012 (Revised July 2013)
Case

Gerry Pasciucco at AIG Financial Products

By: Gautam Mukunda and Thomas J. DeLong

Gerry Pasciucco was appointed to lead American International Group's Financial Products (AIGFP) group after the government bailout of AIG in 2008 and charged with the task of shutting down the division while minimizing the government's losses. AIGFP's failed trades had... View Details

Keywords: Corporate Accountability; Ethics; Crisis Management; Financial Crisis; Management Teams; Business and Government Relations; Financial Services Industry; United States

September 1991
Case

General Foods Corp.: Product Management--1991

By: Stephen A. Greyser

Keywords: Product; Management; Food and Beverage Industry

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January 2014
Supplement

Patagonia (B)

By: Forest Reinhardt, Ramon Casadesus-Masanell and Lauren Barley

Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the... View Details

Keywords: Corporate Strategy; Environmental Management; Business Models; Beliefs; Product Differentiation; Product Lines; Yvon Chouinard; Rose Marcario; Retailing; Corporate Social Responsibility; Apparel Manufacturing; Strategy; Apparel and Accessories Industry; United States

5 Feb 2009 - 7 Feb 2009
Conference Presentation

Corporate Stakeholders Management Framework: A FMCG Company Case Study

By: Shashank Shah

Keywords: Stakeholder Management; Consumer Products Industry; India

September 2017 (Revised September 2023)
Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively

The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details

2023
Working Paper

Cost-Efficient Decarbonization of Portland Cement Production

By: Gunther Glenk, Anton Kelnhofer, Rebecca Meier and Stefan Reichelstein

Accounting for nearly 8% of global annual carbon dioxide (CO2) emissions, the cement industry is considered difficult to decarbonize. While a sizeable number of abatement levers for Portland cement production is becoming technologically ready for deployment, many are... View Details

17 Jun 2016
Working Paper Summaries

Management as a Technology?

Keywords: by Nicholas Bloom, Raffaella Sadun, and John Van Reenen

April 2008
Case

Campbell and Bailyn's Boston Office: Managing the Reorganization

By: Anne Donnellon and Dun Gifford Jr

Ken Winston, the regional sales manager at a securities brokerage firm, has reorganized his generalist salespeople into Key Account Teams (KAT) to increase sales of specialized, higher-margin fixed income products. Winston is also implementing a new corporate... View Details

May 2018
Teaching Note

AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century

By: Daniel P. Gross and William R. Kerr

Teaching Note for HBS No. 718-486. View Details

Keywords: AT＆T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Telecommunications Industry; United States

June 2010 (Revised July 2011)
Teaching Note

Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

By: John A. Quelch and Patricia Girardi

Teaching Note for 4217. View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Research; Marketing Channels; Forecasting and Prediction; Product Launch; Brands and Branding

March 1996
Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington

Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details

Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry

January 1997 (Revised September 1997)
Case

Improving the Product Development Process at Kirkham Instruments Corp.

By: Clayton M. Christensen

Describes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of... View Details

Keywords: Change Management; Product Launch; Innovation and Invention; Product Development; Manufacturing Industry; Technology Industry; United States

March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry

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March 1998 (Revised October 2001)
Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower

Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

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January 2018 (Revised May 2018)
Case

AT&T Managing Technological Change and the Future of Telephone Operators in the 20th Century

By: Daniel P. Gross and William R. Kerr

By the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually operated switchboards to mechanical switching systems that... View Details

Keywords: AT＆T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Telecommunications Industry; United States

May 2011
Article

The Best Way to Name Your Product 2.0

By: Marco Bertini, John Gourville and Elie Ofek

Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details

Keywords: Product Development; Management; Brands and Branding; Strategy

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