Publications

12 Feb 2015
Video

Collective Genius

November 2001
Supplement

Interview with Philip Casey at AmeriSteel

By: Joseph L. Bower and Sonja Ellingston Hout

Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Philip Casey describes the evolution of the company's strategy, organization, and financial and management issues as the company has grown to be the #2 steel producer in... View Details

Keywords: Finance; Growth and Development Strategy; Distribution; Production; Organizations; Family Ownership; Corporate Strategy; Manufacturing Industry; Brazil

04 Feb 2020
Video

Ranjan Kapur

Ranjan Kapur, the India country manager of the WPP advertising agency, describes his human resources philosophy: empowering employees (which he describes as "letting the tiger out of the cage"), using... View Details

January 2018
Background Note

Math Tools for Strategists

By: Tarun Khanna and Jan W. Rivkin

Great strategists rely heavily on numbers as they go about their work. This note offers an overview of the highbrow and lowbrow quantitative tools that individuals commonly encounter during strategy courses and in actual strategy work. The note focuses especially on... View Details

Keywords: Mathematical Methods; Strategy

April 1989 (Revised December 1998)
Case

Masco Corp. (A)

By: Michael E. Porter and Cynthia A. Montgomery

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details

Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry

October 1982 (Revised August 1999)
Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details

Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry

25 Nov 2015
News

Pfizer-Allergan Merger Won't Lead to New, Innovative Drugs

20 Sep 2012
News

US set for industrial revival, says study

20 Jan 2019
News

You can’t be productive without routines and rituals. Here’s why

2013
Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details

Find at Harvard

14 Jan 2019
News

The Top 10 Creative Leadership Books From 2018

29 Jun 2021
Cold Call Podcast

Procter & Gamble’s Lean Innovation Transformation

Keywords: Re: Emily Truelove; Consumer Products

2025
Working Paper

Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

By: Shawn Cole, Grady Killeen, Tomoko Harigaya and Aparna Krishna

This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details

Keywords: Performance Evaluation; Technology Adoption; Measurement and Metrics; Analytics and Data Science; Agriculture and Agribusiness Industry; India

Read Now

January 2012 (Revised May 2013)
Case

Integrated Assurance at Philips Electronics N.V.

By: Robert G. Eccles and Daniela Saltzman

Philips Electronics is a leader in integrated reporting. In 2010 it produced its third generation report. Since its first report in 2008, Philips' integrated reports and its integrated reporting website had grown in sophistication. In planning for its integrated report... View Details

Keywords: Accounting Audits; Reports; Organizational Culture

September 2023 (Revised November 2023)
Case

Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim and Michael Norris

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo

March 1969 (Revised August 1997)
Case

Fabritek Corp.

Describes a large-volume automotive parts contract in a high-quality machine work company. Quality and delivery problems arise when one of the four men on the job is replaced with a high producer who cannot earn a substantial bonus because of machine interference. View Details

Keywords: Production; Performance Productivity; Auto Industry