Publications

April 1999 (Revised September 2001)
Case

Penelope's Personal Pocket Phones

By: Paul A. Gompers

Provides students with an opportunity to use simple real options analysis to value a startup. Penelope Phillips is deciding whether to start a company to make wireless phones. Students get experience using traditional discounted cash flow valuation and a real options... View Details

Keywords: Valuation; Entrepreneurship; Business Startups; Mobile and Wireless Technology; Capital Budgeting; Corporate Finance; Manufacturing Industry; Electronics Industry

April 1999 (Revised September 2000)
Case

Interep National Radio Sales, Inc.

By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers

Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency... View Details

Keywords: Management Practices and Processes; Sales; Strategy; Information Technology; Advertising; Risk and Uncertainty; Opportunities; Fluctuation; Media and Broadcasting Industry; Media and Broadcasting Industry; New York (state, US)

January 1999
Case

Bell Atlantic and the Union City Schools (D): Results and Replication

By: Rosabeth M. Kanter and Ellen Pruyne

The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the various outcomes of the partnership called Project Explore, from the perspective of Bell Atlantic managers and... View Details

Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Outcome or Result; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; Education Industry; New Jersey

December 1998
Case

Bell Atlantic and the Union City Schools (A): The Intelligent Network

By: Rosabeth M. Kanter and Ellen Pruyne

The first in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Provides an overview of the telecommunications industry in general and Bell Atlantic in particular, with special attention to... View Details

Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; New Jersey

June 1998 (Revised December 2006)
Case

Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

By: Willis M. Emmons III and Martin Calles

Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details

Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand

November 1996 (Revised December 1996)
Case

Rogers Communications, Inc.: The Wave

By: John A. Deighton, Karsten Voermann and Reginal Gilyard

Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details

Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada

October 1996 (Revised January 1998)
Case

Sony Corporation: Car Navigation Systems

By: John A. Quelch

In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details

Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Electronics Industry; Japan

June 1996 (Revised January 1999)
Case

XcelleNet, Inc. (A)

By: Stephen P. Bradley, Richard L. Nolan and James Leonard

XcelleNet, a $35 million system software company based in Atlanta, was founded in 1986 to address the computing needs of a class of remote and mobile users and data that were rarely connected to a network. Though the clear first mover and leader in the remote... View Details

Keywords: Technological Innovation; Opportunities; Competitive Strategy; Competitive Advantage; Technology Networks; Computer Industry; Atlanta

November 1995 (Revised April 1996)
Case

ENTel and the Privatization of Argentine Telecommunications

By: Willis M. Emmons III

Growing fiscal deficits, persistent economic recession, and underinvestment in the nation's telecommunications infrastructure lead the Argentine government to privatize its state-owned monopoly provider of telecommunications services, ENTel, in late 1990. The... View Details

Keywords: Opportunities; Risk and Uncertainty; Communication Technology; Privatization; Mobile and Wireless Technology; Governing Rules, Regulations, and Reforms; Competition; Development Economics; Policy; Government and Politics; Performance Effectiveness; Telecommunications Industry; Argentina

June 1995
Case

Northern Telecom and Netas (A): Turkey's Telecommunications Team

By: Rosabeth M. Kanter, Kalman D. Applbaum and Pamela A. Yatsko

The Turkish general manager of a successful telecommunications equipment-manufacturing joint venture between the Canadian company Northern Telecom and local partners in Turkey reviews the solutions to a crisis in 1989 and wonders whether the company will be able to... View Details

Keywords: Joint Ventures; Mobile and Wireless Technology; Crisis Management; Problems and Challenges; Change Management; Developing Countries and Economies; Political Elections; Telecommunications Industry; Manufacturing Industry; Turkey; Canada

June 1995
Case

Northern Telecom and Netas (B): Transferring Technology to Central Asia

By: Rosabeth M. Kanter, Kalman D. Applbaum and Pamela A. Yatsko

In the early 1990s, the Turkish telecommunications firm, Netas, established joint ventures in Azerbaijan and Kazakhstan as miniature replications of Netas's own experience on the receiving end of technology transfer with Netas's 51% owner, Northern Telecom. This case... View Details

Keywords: Joint Ventures; Mobile and Wireless Technology; Change Management; Transition; Developing Countries and Economies; Organizational Change and Adaptation; Learning; Technology Adoption; Telecommunications Industry; Turkey; Kazakhstan; Azerbaijan

June 1995
Case

Northern Telecom and Tong Guang Electronics (A1): Getting to Know Each Other

By: Rosabeth M. Kanter and Pamela A. Yatsko

In its second year of operation, the joint venture between Northern Telecom (Nortel) of Canada and Tong Guang Electronics of China to manufacture telecommunications equipment in China has hit a crisis. The Chinese partner has asked Northern Telecom to replace its... View Details

Keywords: Mobile and Wireless Technology; Joint Ventures; Change Management; Organizational Culture; Crisis Management; Financial Crisis; Job Cuts and Outsourcing; Leadership; Telecommunications Industry; Manufacturing Industry; Canada; China

June 1995
Case

Northern Telecom and Tong Guang Electronics (B): Building Success

By: Rosabeth M. Kanter and Pamela A. Yatsko

This case continues the story of the joint venture in China between Northern Telecom (Nortel) of Canada and Tong Guang Electronics of China. It shows how North Americans learned to operate in a very different cultural environment in China and provides an opportunity to... View Details

Keywords: Mobile and Wireless Technology; Joint Ventures; Change Management; Organizational Culture; Leadership; Cross-Cultural and Cross-Border Issues; Culture; Telecommunications Industry; Manufacturing Industry; Canada; China

May 1993
Teaching Note

American Mobile Satellite Corp., Teaching Note

By: Frank V. Cespedes

Teaching Note for (9-593-038). View Details

Keywords: Information Technology Industry; Information Technology Industry; United States

November 1992 (Revised May 1993)
Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode

American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details

Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Information Technology Industry; Information Technology Industry; United States

Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Information Technology Industry; United States

February 1991 (Revised February 1992)
Case

Appex Corp.

By: Nitin Nohria

1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details

May 1983 (Revised December 1987)
Case

Technical Data Corp.

By: William A. Sahlman

Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details

Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Service Industry