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    Tsedal Neeley

    Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration, Senior Associate Dean of Faculty Development and Research, and Faculty Chair of the Christensen Center for Teaching... View Details

    • October 1995
    • Article

    Start-ups, Spin-offs, and Internal Projects

    By: James J. Anton and Dennis Yao
    We examine the incentive problem confronting a firm and employee when the employee privately discovers a significant invention and faces a choice between keeping the invention private and leaving the firm to form a new company (start-up), or transferring knowledge and... View Details
    Keywords: Business Startups; Projects; Motivation and Incentives; Rights; Employees; Innovation and Invention; Compensation and Benefits; Knowledge Sharing; Capital; Profit
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    • 05 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 5, 2017

    subsequently. Our results are consistent with theory on the active role firms can play in managing their reputational capital through anticipatory actions to avoid negative media coverage. Publisher's link:... View Details
    Keywords: Sean Silverthorne
    • August 2011 (Revised October 2011)
    • Supplement

    Lady Gaga (B)

    By: Anita Elberse and Michael Christensen
    In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details
    Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry
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    • June 2018 (Revised July 2023)
    • Case

    John Chambers, Cisco, and China: Upgrading a Golden Shield

    By: Geoffrey Jones and Emily Grandjean
    This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details
    Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China
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    • October 1998 (Revised May 2001)
    • Case

    Preview Travel (A)

    By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
    Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
    Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
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    • 29 Aug 2014
    • Working Paper Summaries

    Patent Trolls

    Keywords: by Lauren Cohen, Umit G. Gurun & Scott Duke Kominers
    • 10 Sep 2020
    • Research & Ideas

    The COVID Two-Step for Leaders: Protect and Pivot

    conditions and the paramount importance of doing the right thing—some leadership teams have committed themselves to two guiding principles: act now to protect and run the business today, and plan now to retool the business for the... View Details
    Keywords: by Boris Groysberg and Katherine Connolly Baden
    • June 2021 (Revised November 2021)
    • Case

    Asian Corporate Governance Association: Stemming a 'Race to the Bottom' by Stock Exchanges?

    By: Charles C.Y. Wang and Billy Chan
    This case describes the movement towards dual-class listings on Asian stock exchanges and the efforts of the Asian Corporate Governance Association (ACGA), a not-for-profit shareholder advocacy group, to discourage this trend. As a not-for-profit organization with no... View Details
    Keywords: Corporate Governance; Governance Controls; Nonprofit Organizations; Stocks; Financial Markets; Financial Services Industry; Hong Kong; China; Asia
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    • June 2016
    • Case

    Big Spaceship: The Evolving Agency

    By: Boris Groysberg and Matthew G. Preble
    This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
    Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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    • 04 Feb 2014
    • Blog Post

    VCPE Club prepares for their annual conference…20 years and running!

    The Venture Capital & Private Equity Club, a student club at Harvard Business School, will hold its 20th Annual Venture Capital & Private Equity Conference February 9, 2014, on the Harvard Business... View Details
    • 31 Mar 2008
    • HBS Case

    JetBlue’s Valentine’s Day Crisis

    reported in the media as the airline's problems. The policy offers explicit compensation for a variety of departure delays and onboard ground delays. It even promises $1,000 if, through overbooking, a customer is involuntarily bumped from... View Details
    Keywords: by Julia Hanna; Air Transportation
    • July 2020 (Revised April 2022)
    • Case

    Paris Saint-Germain: Building One of the World's Top Sports Brands

    By: Anita Elberse and David Moreno Vicente
    In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details
    Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe
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    • May 2016 (Revised September 2017)
    • Case

    Canadian Pacific's Bid for Norfolk Southern

    By: Benjamin C. Esty and E. Scott Mayfield
    In December 2015, Canadian Pacific Railroad (CPR) has just made its third bid to acquire Norfolk Southern Corporation (NSC), one of the largest railroads in the United States. Having rejected the prior offers, NSC’s CEO James Squires and the NSC board must now value... View Details
    Keywords: Capital Structure; Cash Flow; Cost of Capital; Financial Strategy; Investment Activism; Bids and Bidding; Negotiation Offer; Corporate Strategy; Rail Transportation; Mergers and Acquisitions; Transformation; United States; Canada
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    • Research Summary

    Non-Financial Incentives

    My research shows how firms combine many facets of internal governance to motivate managers. A perspective that underlies much of my research is that managers are not motivated by financial rewards alone: “it’s not just about the... View Details

    • 23 May 2012
    • Research & Ideas

    Five Ways to Make Your Company More Innovative

    In a hypercompetitive global economy, creativity has never been more important for success . But how do you create a company that unleashes and capitalizes on innovation? For answers, writers at the HBS Alumni Bulletin turned to five HBS... View Details
    Keywords: by Garry Emmons, Julia Hanna & Roger Thompson
    • August 2024
    • Case

    Keurig: A Return to Growth

    By: David Fubini and Patrick Sanguineti
    By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late... View Details
    Keywords: Turnaround; Mergers and Acquisitions; Decisions; Initial Public Offering; Global Strategy; Growth and Development Strategy; Going Public; Diversification; Expansion; Food and Beverage Industry
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    • 01 May 2012
    • First Look

    First Look: May 1

    companies in times of trouble. In this paper, we test the view that CSR provides protection from public ire by analyzing the media's response to corporate crises. Our application is spills in the oil industry. We find the media far more... View Details
    Keywords: Carmen Nobel
    • 24 Jul 2014
    • Blog Post

    Create a Content Marketing Strategy for your Talent Acquisitions Team

    program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the View Details
    • August 2022
    • Case

    In-Q-Tel: Innovation On A Mission

    By: Joshua Lev Krieger and Josh Lerner
    In 2022, the leaders of In-Q-Tel (IQT) considered what was next for the unique mission-driven organization. Since 1999, IQT had one mission: to be the most sophisticated source of strategic technical knowledge and capabilities to the U.S. government and its allies. IQT... View Details
    Keywords: Mission and Purpose; National Security; Technological Innovation; Research; Geopolitical Units; Risk Management; Recruitment; Growth and Development Strategy; Venture Capital; Knowledge Management; Information Industry; Banking Industry
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