Filter Results:
(13,778)
Show Results For
- All HBS Web
(22,703)
- People (39)
- News (4,840)
- Research (13,778)
- Events (141)
- Multimedia (370)
- Faculty Publications (11,496)
Show Results For
- All HBS Web
(22,703)
- People (39)
- News (4,840)
- Research (13,778)
- Events (141)
- Multimedia (370)
- Faculty Publications (11,496)
Sort by
- Article
The Mass Marketing of Luxury
By: Jose Luis Nueno and John A. Quelch
Nueno, Jose Luis, and John A. Quelch. "The Mass Marketing of Luxury." Business Horizons 41, no. 6 (November–December 1998): 61–68.
- August 1998 (Revised July 2002)
- Case
Innovation at 3M Corporation (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
- September 2014
- Case
Pfizer's Centers for Therapeutic Innovation (CTI)
By: Gary Pisano, James Weber and Kait Szydlowski
In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration... View Details
Keywords: Drug Development; Academic Collaboration; Research And Development; Innovation; Translational Research; Management; Operations; Problems and Challenges; Research; Science; Information Technology; Strategy; Biotechnology Industry; Pharmaceutical Industry; North and Central America; Europe; Asia
Pisano, Gary, James Weber, and Kait Szydlowski. "Pfizer's Centers for Therapeutic Innovation (CTI)." Harvard Business School Case 615-024, September 2014.
- September 2013
- Article
Prizes, Publicity, and Patents: Non-Monetary Awards as a Mechanism to Encourage Innovation
By: Petra Moser and Tom Nicholas
This paper exploits the selection of prize-winning technologies among exhibitors at the Crystal Palace Exhibition in 1851 to examine whether—and how—ex post prizes that are awarded to high-quality innovations may encourage future innovation. U.S. patent data... View Details
Moser, Petra, and Tom Nicholas. "Prizes, Publicity, and Patents: Non-Monetary Awards as a Mechanism to Encourage Innovation." Journal of Industrial Economics 61, no. 3 (September 2013): 763–788.
- Research Summary
Design Driven Innovation
By: Roberto Verganti
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- winter 2003
- Article
Navigating the Technology Landscape of Innovation
Fleming, Lee, and Olav Sorenson. "Navigating the Technology Landscape of Innovation." MIT Sloan Management Review 44, no. 2 (winter 2003): 15–23.
- September 1975
- Background Note
Market Analysis
Describes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an... View Details
Lovelock, Christopher H. "Market Analysis." Harvard Business School Background Note 576-056, September 1975.
- 2025
- Working Paper
Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas
By: Jacqueline N. Lane, Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan
The evaluation of innovative early-stage projects is essential for allocating limited resources. We
investigate how the evaluation format affects the identification of feasibility issues through a
field experiment at a leading research university. Experts were... View Details
Keywords: Innovation Evaluation; Evaluation Criteria; Feasibility Assessment; Attention Allocation; Cognitive Mechanisms; Field Experiment; Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias
Lane, Jacqueline N., Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber, and Eva C. Guinan. "Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas." Harvard Business School Working Paper, No. 24-064, March 2024. (Revised May 2025.)
- July 2016 (Revised October 2018)
- Case
Tolaram: Innovating in Africa
By: Derek van Bever and Efosa Ojomo
Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie... View Details
Keywords: Fast Moving Consumer Goods; Business Model; Disruptive Innovation; Vertical Integration; Emerging Markets; Consumer Products Industry; Nigeria; Africa
van Bever, Derek, and Efosa Ojomo. "Tolaram: Innovating in Africa." Harvard Business School Case 317-013, July 2016. (Revised October 2018.)
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
important." Duan Yongping, the founder, Chairman and CEO of BBK Electronics Corp., a Chinese company that manufactures consumer electronics, also said that Chinese consumers are becoming more concerned about quality and are willing... View Details
Keywords: by Julie Jette
- Article
Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey
By: Rohit Deshpandé and John U. Farley
Keywords: Markets; Innovation and Invention; Organizational Culture; Performance; Business Ventures; Research
Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing 21, no. 1 (March 2004): 3–22.
- November – December 1996
- Article
The Future of Interactive Marketing
By: J. A. Deighton
Keywords: Marketing
Deighton, J. A. "The Future of Interactive Marketing." Harvard Business Review 74, no. 6 (November–December 1996): 151–160.
- Research Summary
Marketing and Competition in Pharmaceutical Markets
In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details
- October, 2023
- Article
Cleaning Up the Great Lakes: Housing Market Impacts of Removing Legacy Pollutants
By: Alecia Cassidy, Robyn C. Meeks and Michale R. Moore
The Great Lakes and their tributaries make up the largest freshwater system on the planet, providing drinking water and recreational value to millions of people. Yet manufacturing plants left a legacy of toxic pollutants in the region, tarnishing it as part of the... View Details
Keywords: Valuation Of Environmental Effects; Housing Demand; Water Pollution; Water Quality; Infrastructure; Pollution; Consumer Behavior
Cassidy, Alecia, Robyn C. Meeks, and Michale R. Moore. "Cleaning Up the Great Lakes: Housing Market Impacts of Removing Legacy Pollutants." Journal of Public Economics 226 (October, 2023).
- Summer 2013
- Article
IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property
By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih
Firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, this article introduces the concept of "IP... View Details
Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Innovation Strategy; Intellectual Property; Value
Henkel, Joachim, Carliss Y. Baldwin, and Willy C. Shih. "IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property." California Management Review 55, no. 4 (Summer 2013): 65–82.
- June 2025
- Article
Collusion in Brokered Markets
By: John William Hatfield, Scott Duke Kominers and Richard Lowery
High commissions in the U.S. residential real estate agency market present a puzzle for economic theory because brokerage is not a concentrated industry. We model brokered markets as a game in which agents post prices for customers and then choose which other agents to... View Details
Keywords: Real Estate Agents; Real Estate; Realtors; Broker Networks; Brokerage; Brokerage Commissions; ＂Brokerage Industry; Brokered Markets; Brokering; Brokers; Industrial Organization; Repeated Game Framework; ＂Repeated Games＂; Collusion; Antitrust; Microeconomics; Market Design; Theory; Game Theory; Real Estate Industry
Hatfield, John William, Scott Duke Kominers, and Richard Lowery. "Collusion in Brokered Markets." Journal of Finance 80, no. 3 (June 2025): 1417–1462.
- Fall 2012
- Article
Innovation Strategy and Entry Deterrence
By: Ozge Turut and Elie Ofek
We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly... View Details
Turut, Ozge, and Elie Ofek. "Innovation Strategy and Entry Deterrence." Journal of Economics & Management Strategy 12, no. 3 (Fall 2012).
- Article
Entry into Platform-based Markets
By: Feng Zhu and Marco Iansiti
This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details
Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry
Zhu, Feng, and Marco Iansiti. "Entry into Platform-based Markets." Strategic Management Journal 33, no. 1 (January 2012): 88–106.
- Research Summary
Institutions and Innovation
Henry Chesbrough's research interests lie at the intersection of organizations and innovation. His research to date falls into two tracks.
The first track examines the effect of the firm's institutional environment upon its ability to respond to innovation... View Details