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Show Results For
- All HBS Web
(8,416)
- People (17)
- News (1,393)
- Research (6,000)
- Events (23)
- Multimedia (24)
- Faculty Publications (4,410)
- May 1997 (Revised March 1998)
- Case
Teradyne: Managing Strategic Change
By: Joseph L. Bower
Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a... View Details
Keywords: Business Startups; Change Management; Business or Company Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
Bower, Joseph L. "Teradyne: Managing Strategic Change." Harvard Business School Case 397-113, May 1997. (Revised March 1998.)
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
from ready for online voting. We can't even manage to cast and count votes accurately with the new electronic technologies. Q: In the United States it seems the public has a very low opinion of the federal government. Can government View Details
Keywords: by Sean Silverthorne
- Program
Real Estate Management Program
succeed in a complex market by taking a holistic approach to real estate projects and addressing challenges from a cross-disciplinary perspective. As you examine sustainability goals, design considerations, financing strategies, industry... View Details
- 2009
- Working Paper
Gray Markets and Multinational Transfer Pricing
By: Romana L. Autrey and Francesco Bova
Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices... View Details
Keywords: Price; Multinational Firms and Management; Demand and Consumers; Distribution Channels; Business and Government Relations; Sales; Competitive Strategy
Autrey, Romana L., and Francesco Bova. "Gray Markets and Multinational Transfer Pricing." Harvard Business School Working Paper, No. 09-098, February 2009. (Revised October 2009.)
- 30 May 2005
- Research & Ideas
Germany’s Pioneering Corporate Managers
When you think about which countries have produced the greatest management innovations, the United States and Japan are likely to top your list. But it was Germany in the late 1800s and early 1900s that was a cauldron of innovative and... View Details
Keywords: by Sean Silverthorne
- July 2019
- Article
Market Reaction to Mandatory Nonfinancial Disclosure
By: Jody Grewal, Edward J. Riedl and George Serafeim
We examine the equity market reaction to events associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be... View Details
Keywords: Nonfinancial Information; Nonfinancial Performance; ESG; ESG (Environmental, Social, Governance) Performance; Investor Behavior; Disclosure; Disclosure Regulation; Regulation; Sustainability; Corporate Performance; Information; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Performance; Environmental Sustainability; Corporate Governance; Outcome or Result
Grewal, Jody, Edward J. Riedl, and George Serafeim. "Market Reaction to Mandatory Nonfinancial Disclosure." Management Science 65, no. 7 (July 2019): 3061–3084.
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When driving... View Details
Keywords: by John Quelch
- 2003
- Simulation
VC Game: A massive multi player simulation of a venture capital market used to teach portfolio management
By: G. Felda Hardymon
Keywords: Venture Capital
- February 2015
- Case
Sarah Sullivan at Greater Marketing Solutions (GMS)
By: Thomas J. DeLong, Paul McKinnon and Rebecca McCue
Sarah Sullivan, the new Managing Director of Greater Marketing Solutions, faces the difficult challenge of letting seven professionals go within a short span of time. In doing so she faces two greater challenges: figuring out which individuals to let go and getting her... View Details
DeLong, Thomas J., Paul McKinnon, and Rebecca McCue. "Sarah Sullivan at Greater Marketing Solutions (GMS)." Harvard Business School Case 415-051, February 2015.
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
was 81 years old. Levitt taught thousands of HBS students during his tenure at the School from 1959 to 1990. A scholar of international renown, he changed the way marketing was studied and practiced in business. In the 1960 Harvard... View Details
- January 2024 (Revised May 2024)
- Case
Generation Investment Management
By: Vikram S. Gandhi, Michael Norris and David Allen
In September 2021, the sustainable investment firm Generation Investment Management (Generation) considered whether to add Schneider Electric to the focus list of companies in which it was prepared to invest. Dedicated to promoting a sustainable world through its... View Details
Keywords: Sustainable Investing; Climate Change; Environmental Sustainability; Governance; Private Equity; Public Equity; Financial Markets; Investment Return; Investment Activism; Investment Funds; Investment Portfolio; Institutional Investing; Corporate Social Responsibility and Impact; Financial Services Industry; United Kingdom; England; London
Gandhi, Vikram S., Michael Norris, and David Allen. "Generation Investment Management: Sustainable Investing in a Warming World." Harvard Business School Case 324-043, January 2024. (Revised May 2024.)
- December 2011
- Article
EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets
By: Charles Dhanaraj and Tarun Khanna
Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets such as Brazil, China, India, South Africa, and Turkey. Business schools are responding with increased attention to these markets in their research and curricula.... View Details
Keywords: Emerging Markets; Business Model; Economic Growth; Developing Countries and Economies; Research; Business Education; Learning; Financial Institutions; Framework; Transformation; Perspective; India; China; Brazil; South Africa; Turkey
Dhanaraj, Charles, and Tarun Khanna. "EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets." Academy of Management Learning & Education 10, no. 4 (December 2011).
- 19 Feb 2007
- Research & Ideas
Inexperienced Investors and Market Bubbles
exposure to technology, younger managers underperform. Underperformance gets worse after 2000, not surprisingly. Q: Why aren't older managers as likely to chase a bubble? A: For two reasons. First, they have... View Details
- 10 Dec 2013
- Working Paper Summaries
Information and Incentives in Online Affiliate Marketing
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
take profits from one market and cross-subsidize losses in another. They've got to have a big, strategic world view, and be able to see broad cross-market trends and commonalities. In the P&G case, it was the global business View Details
Keywords: by Cynthia Churchwell
- May 2011
- Article
Institutional Stock Trading on Loan Market Information
By: Victoria Ivashina and Zheng Sun
Over the past decade, one of the most important developments in the corporate loan market has been the increasing participation of institutional investors in lending syndicates. As lenders, institutional investors routinely receive private information about borrowers.... View Details
Ivashina, Victoria, and Zheng Sun. "Institutional Stock Trading on Loan Market Information." Journal of Financial Economics 100, no. 2 (May 2011): 284–303.
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight... View Details
Keywords: by Working Knowledge editors
- March 1999 (Revised January 2000)
- Background Note
Interactive Technologies and Relationship Marketing Strategies
By: Youngme E. Moon
Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details
Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)