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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Effectiveness By: Kim, Tami, Kate Barasz, and Leslie K. John Abstract—Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding... View Details
Keywords: Sean Silverthorne
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (E): Considering Additional Capacity

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Investment; Financing and Loans; Food and Beverage Industry; Food and Beverage Industry
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  • August 2013 (Revised July 2014)
  • Case

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie and Tanya Bijlani
Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details
Keywords: Strategy; Competitors; Competition; Market Entry and Exit; Retail Industry; India
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  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

the threshold for research and development (R&D) investment in an economically viable product. Further, the small size of patient populations for orphan drugs, together with the increasing prevalence of biologics among orphan drugs,... View Details
Keywords: Dina Gerdeman
  • December 1993 (Revised August 1998)
  • Case

Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)

The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case... View Details
Keywords: Patents; Competitive Strategy; Food and Beverage Industry; Canada; Japan; United States; Europe
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  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

architecture. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55689 2019 Handbook of Behavioral Economics: Foundations and Applications 2 Behavioral Economics and Health-Care View Details
Keywords: Sean Silverthorne
  • October 2013 (Revised January 2017)
  • Case

Walmart around the World

By: Juan Alcácer, Abhishek Agrawal and Harshit Vaish
After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil,... View Details
Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico
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  • October 2001 (Revised March 2003)
  • Case

Exxel Group, The: March 2001

By: Josh Lerner and Alberto Ballve
The Exxel Group, a leading Latin American buyout fund, faces a challenge when deciding whether and how to exit its largest investment. The capital markets are very weak, precluding an initial public offering. Undertaking a trade sale of the firm, however, proves to be... View Details
Keywords: Venture Capital; Private Equity; Leveraged Buyouts; Capital Markets; Investment Funds; Financial Strategy; Financial Services Industry; Latin America
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  • 19 Aug 2021
  • Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

point for organizations figuring out their “new normal” in the two-sided market of employee and employer relations. It’s no secret that pandemic stress has inspired many people to prioritize work-life... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

handling safety will no doubt yield product innovation in packaging, no-touch technology for ordering, paying, restrooms, and even entry and exit... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 2016
  • Working Paper

The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence

By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Industry
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  • 2004
  • Working Paper

Regulation and Reaction: The Other Side of Free Banking in Antebellum New York

By: David A. Moss and Sarah Brennan
Free banking, which first appeared in the United States in the late 1830s, comprised two essential features: general incorporation for banks and rigorous security requirements for note issue. Because the general incorporation feature is what allowed free entry, it has... View Details
Keywords: History; Law; Competition; Financial Liquidity; Money; Market Entry and Exit; Financing and Loans; Banks and Banking; Banking Industry
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  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

entrepreneurs. Within each area, we separate studies by the type of entrepreneurial behavior considered: entry into entrepreneurship, performance outcomes, and exit from... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

market, namely, limited exit and new investment opportunities. As Enfoca faced an aging fund, its leadership team began considering alternatives to the traditional private equity fund model. This case... View Details
Keywords: Dina Gerdeman
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

uncover in the data. We show that inventors were highly educated and that father’s income and education were important intergenerational transmission channels. Inventors tended to migrate to places that were... View Details
Keywords: Sean Silverthorne
  • April 1989 (Revised November 1998)
  • Supplement

Masco Corp. (B)

By: Michael E. Porter and Cynthia A. Montgomery
Describes Masco's initial entry strategy and is designed as an in-class handout. View Details
Keywords: Market Entry and Exit; Diversification; Consumer Products Industry
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  • July 2018
  • Article

Personality Traits of Entrepreneurs: A Review of Recent Literature

By: Sari Pekkala Kerr, William R. Kerr and Tina Xu
We review the extensive literature since 2000 on the personality traits of entrepreneurs. We first consider baseline personality traits like the Big-5 model, self-efficacy and innovativeness, locus of control, and the need for achievement. We then consider risk... View Details
Keywords: Entrepreneurs; Venturing; Personality Traits; Characteristics; Big-5; Risk Attitudes; Goals; Skills; Entrepreneurship; Personal Characteristics; Goals and Objectives; Competency and Skills; Success; Demographics; Research
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  • June 2001
  • Case

Competitive Dynamics in Home Video Games (F): The Fall of 3DO

Outlines the events leading up to 3DO's exit from the home video game licensing business. 3DO's business model is considered flawed because of its incompatibility with industry structure and economics. View Details
Keywords: Competition; Market Entry and Exit; Video Game Industry
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  • 15 Oct 2001
  • Research & Ideas

Four Questions for David Garvin and Michael Roberto

alliance, a restructuring, or entry into a new market or product category) arise relatively infrequently. Q: Is there a place for the advocacy (or "contest") approach in real time View Details
Keywords: by Martha Lagace
  • June 2000 (Revised November 2007)
  • Case

Dogfight over Europe: Ryanair (A)

By: Jan W. Rivkin
In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are... View Details
Keywords: Market Entry and Exit; Competition; Air Transportation Industry; Republic of Ireland
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