Publications

19 Dec 2016
HBS Seminar

Zeynep Ton, MIT Sloan School of Management

June 2003
Module Note

Managing Segments-Module Note

By: Das Narayandas

Describes the Managing Segments module of the Business Marketing course. View Details

Keywords: Marketing; Curriculum and Courses; Business Education

February 7, 2023
Editorial

Business Schools are Ignoring Students’ Changing Aspirations: They Must Focus on Management as a Calling

By: Andrew J. Hoffman

Many management students today are concerned about the mounting threats of climate change, income inequality, health care, and more. They increasingly see business as a place to make a difference in the world. Andrew Hoffman writes that business schools are slow to... View Details

Keywords: Business Education; Social Issues; Values and Beliefs; Mission and Purpose

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07 Oct 2015
HBS Seminar

Ann Majchrzak, USC Marshall School of Business

2011
Other Unpublished Work

Functional Centralization and the Division of Labor in Management

By: Julie Wulf, Maria Guadalupe and Hongyi Li

This paper shows that the trend towards flatter hierarchies in large US firms since the mid-80's has been accompanied by increased centralization of activities at the top of the organization. In particular, the number of functional managers (e.g., Chief Financial... View Details

Keywords: Executive Compensation; Management Teams; Organizational Structure; Business Strategy; Diversification; Information Technology; United States

24 Apr 2014
News

Understanding the language of business

When the late James F. Rothenberg (AB 1968, MBA 1970) arrived at HBS, the recently graduated Harvard College English major had to learn the intricacies of accounting as well as the language of business.... View Details

February 15, 2022
Article

How Managers Can Build a Culture of Experimentation

By: Frank V. Cespedes and Neil Hoyne

Testing in business presents qualitatively different challenges than those in clinical trials and most scientific research. There are very few opportunities for randomized control experiments in a changing, competitive market. Yet, change and competition make testing a... View Details

Keywords: Experimentation; Management; Decision Making

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2009
Chapter

R&D Project Selection and Portfolio Management: A Review of the Past, a Description of the Present, and a Sketch of the Future

By: D. Brunner, L. Fleming, A. MacCormack and D. Zinner

Keywords: Research and Development; Projects; Innovation and Management; Decision Making

Program

Managing Turbulence

Summary Even before the global pandemic, businesses and their leaders struggled with the extraordinary challenges of technological change, rapidly evolving consumer tastes, and a reconfiguration View Details

Research Summary

Managing Processes

David A. Garvin is examining the nature and use of managerial and organizational processes—the means by which work is accomplished—including strategic processes that chart corporate direction, resource allocation processes that distribute funds,... View Details

11 Dec 2014
News

Improving the business of medicine

As founder and managing partner of KBL Ventures, Dr. Marlene Krauss (MBA 1967, MD 1979) combines her business and medical training to bring health care device and bio-tech... View Details

September 2009 (Revised November 2010)
Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for... View Details

Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy

31 May 2015
News

Harvard Management Professor: What Your Team Is Really Afraid of

27 Jun 2019
Blog Post

My Week at Harvard Business School's Summer Venture in Management Program (SVMP)

I am incredibly grateful to have spent this past week at Harvard Business School's Summer Venture in Management Program (SVMP) aimed at introducing rising seniors to Harvard's MBA and, in all, exposing us to... View Details

May 2020
Teaching Note

Shiseido: Reinvesting in Brand

By: Jill Avery

Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details

Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia

July 2019
Case

Piramal Foundation: The Business of Philanthropy

By: Vikram Gandhi and Mahima Rao-Kachroo

The Piramal Foundation was launched by diversfied Indian conglomerate, the Piramal Group, to improve the healthcare services and quality of education of India’s economically and socially disadvantaged. The foundation operates under three verticals—‘Piramal Foundation... View Details

Keywords: Social Enterprise; Philanthropy and Charitable Giving; Education; Health Care and Treatment; Performance Improvement; Growth and Development Strategy; Education Industry; Health Industry; India

Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new... View Details

October 2016 (Revised April 2018)
Case

JCPenney: Back in Business

By: Elie Ofek, K. Shelette Stewart and Christine Snively

In 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives—a focus on omnichannel, private label goods, and increasing revenue per... View Details

Keywords: Retail; Customer Management; Omnichannel; Turnarounds; Private Label; Promotions; Marketing Strategy; Brands and Branding; Customer Relationship Management; Goals and Objectives; Competition; Retail Industry; United States