Publications

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Online Digital Marketing Strategy Course | HBS Online

This course is part of the Marketing track. Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital View Details

March 1999 (Revised June 2004)
Case

United States Agency for International Development (USAID): Campfire Program in Zimbabwe

By: V. Kasturi Rangan and Jay Sinha

Raises the issue of customer definition in economic development. Because of the multiple stakeholders and their varying interests, understanding where and how value is created is critical to understanding the customer. View Details

Keywords: Customer Focus and Relationships; Development Economics; Marketing Strategy; Programs; Business and Stakeholder Relations; Value Creation; Zimbabwe; United States

05 Jun 2019
Working Paper Summaries

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

Keywords: by Ryan W. Buell and Basak Kalkanci

26 Nov 2019
News

Predicting Financial Market Bubbles and Crises in Real-time

Laureate Eugene Fama that stock markets do not exhibit price bubbles. Greenwood and his colleagues used stock return data gathered from a variety of US industries and a gamut of international stock View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

04 Aug 2010
Working Paper Summaries

The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption

Keywords: by Kristina McElheran; Technology

25 Apr 2014
News

Keeping an iron grip on Nigeria's financial markets

Arunma Oteh (MBA 1990) has been leading the transformation of Nigeria's capital markets, improving their integrity and regulatory framework, since becoming director-general of the country's Security and Exchange Commission in 2010. "Capital View Details

2010
Chapter

Drivers of Corporate Sustainability and Implications for Capital Markets: An International Perspective

By: Ioannis Ioannou and George Serafeim

Keywords: Capital Markets; International Finance

October 2011 (Revised March 2012)
Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting

May 2009
Case

Who is the Fairest of Them All? Choosing a Leader at Deronde International

By: Nitin Nohria and Martha Spaulding

Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different backgrounds, strengths, and weaknesses. The candidates include Elise Bernier, Vice President of... View Details

Keywords: Talent and Talent Management; Management Succession; Diversity; Management Teams; Product Development; Beauty and Cosmetics Industry; France

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

can't seem to get innovation right. When companies keep improving their existing products and services to meet their best customers' needs, they eventually run into the "innovator's dilemma." By doing everything right, they create opportunities for new... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

Web

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete two projects over the summer, in addition to sourcing and evaluating... View Details

04 Mar 2015
What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

Summing Up When Is It In An Employer's Self-Interest to Voluntarily Raise All Wages? A laissez-faire approach to fixing labor market inequality has widespread appeal, judging by responses to this month's column. For some it is an ideal,... View Details

Keywords: by James Heskett; Retail

September 2009
Article

Is There a Better Commitment Mechanism than Cross-Listings for Emerging Economy Firms? Evidence from Mexico

By: Jordan I. Siegel

The last decade of work in corporate governance has shown that weak legal institutions at the country level hinder firms in emerging economies from accessing finance and technology affordably. To attract outside resources, these firms must often use external... View Details

Keywords: Commitment; Inter-organizational Relationships; Emerging Markets; Economics; International Political Economy; Economy; Business Ventures; Information; Mexico

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2008
Chapter

Where is the Pharmacy to the World? Pharmaceutical Industry Location and International Regulatory Variation

By: Arthur A. Daemmrich

A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details

Keywords: Geographic Location; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Demand and Consumers; Pharmaceutical Industry; European Union; Germany; United States

July 2024
Case

RMZ 4.0: 'How Fast Do We Want to Run?'

By: Boris Groysberg and Sarah L. Abbott

In 2023, RMZ Corporation (“RMZ”) a large family-owned real estate firm based in Bengaluru, India, announced plans to transform from a commercial real estate developer to a diversified alternative asset owner. Over the next 5 years, RMZ looked to grow its real estate... View Details

Keywords: International Expansion; Growth Management; Family Business; Talent and Talent Management; Goals and Objectives; Transformation; Growth and Development Strategy; Diversification; Change Management; Global Strategy; Organizational Change and Adaptation; Real Estate Industry; India

January 2012 (Revised June 2013)
Case

Pioneers in Colombia

By: Nicolas P. Retsinas and Lisa Strope

In 2011, Equity International made a $75 million equity investment in Bogota-based real estate company, Terranum Development and became the first institutional real estate investor in Colombia. View Details

Keywords: International Investment; Real Estate; International Finance; Private Equity; Emerging Markets; Investment; Developing Countries and Economies; Real Estate Industry; Colombia

Article

Market Reaction to and Valuation of IFRS Reconciliation Adjustments: First Evidence from the UK

By: Joanne Horton and George Serafeim

We investigate the market reaction to, and the value-relevance of, information contained in the mandatory transitional documents required by International Financial Reporting Standards (IFRS) 1 (2005). We find significant negative abnormal returns for firms reporting... View Details

Keywords: Valuation; Markets; Information; International Finance; Earnings Management; Stock Shares; Taxation; Goodwill Accounting; Price; Financial Reporting; Standards; Corporate Disclosure; United Kingdom

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June 2012 (Revised October 2012)
Teaching Note

TripAdvisor (TN)

By: Sunil Gupta

By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details

Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Travel Industry; Tourism Industry; China; United States