Publications

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

slices, lacking a grounding in practice. "A more holistic approach would bring together disparate skill sets in a very practical way, thinking about strategies and how to... View Details

Keywords: by Paul Guttry; Health; Education

May 2021 (Revised August 2021)
Case

Melissa Wood Health: How to Win in the Creator Economy

By: Eva Ascarza

In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details

Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation

January 2025
Case

COMAC - Chinese Aviation Soars to New Heights

By: William C. Kirby and Daniel Fu

COMAC's C919 manifested the first challenge to the Boeing-Airbus duopoly since it came to dominate aircraft manufacturing in the 1990s. Beijing sought to export the C919 abroad in its quest to become a "transportation superpower." Was it a wise decision for COMAC to... View Details

Keywords: Aviation; Boeing; Airbus; Aircraft; State-owned Enterprise (SOE); Chinese Manufacturing; Airline Industry; Airports; Global Strategy; Governing Rules, Regulations, and Reforms; Duopoly and Oligopoly; Supply Chain; Expansion; Aerospace Industry; China; United States; Europe

February 2019 (Revised May 2019)
Case

Schneider Electric: Opening Up to External Innovation

By: Antonio Davila

Schneider Electric competes in tough but stable markets around energy management, automation, and control of infrastructures ranging from homes to production plants. New technologies and new approaches to serving markets are challenging the status quo. To take... View Details

Keywords: Corporate Venture Capital; Accelerator; Corporate Entrepreneurship; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Organizational Design; Energy Industry; Manufacturing Industry; France; United States

August 2019
Article

When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

By: Yicheng Song, Nachiketa Sahoo and Elie Ofek

Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details

Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization and Personalization; Strategy; Mathematical Methods

Find at Harvard

June 2014
Teaching Note

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

doctoral studies. Brand managers entered the social media landscape with the same approach they used for television and radio advertising, she says. "With both of those media, we have an understood contract with consumers: In order... View Details

Keywords: by Carmen Nobel; Advertising

01 Mar 2010
News

How to Spur Prosperity

LERNER: The federal government lacks a clear, rational process for spending $40 billion to boost the nation’s clean-tech industry. Across the decades and around the globe, governments have tried various View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Administration of Economic Programs; Government

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

trusts like Standard Oil were busted by President Theodore Roosevelt. They were the Big Tech of their day. Where is the outrage today?” Facebook should be broken up, he added. Wildebeest proclaimed, “The best approach is View Details

Keywords: by James Heskett; Advertising; Consumer Products

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

entry strategy for China. So we each have something different, but we know each other well from having lived and worked together in the program. After getting advice from the people in your living group, the next step is View Details

Keywords: by Martha Lagace

Judo Strategy: Turning Your Competitors’ Strength to Your Advantage

Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face. Whether you’re a tiny start-up taking on industry giants or a giant moving into markets dominated by... View Details

January 2024 (Revised August 2024)
Case

Essex County Community Foundation: Pivot to Systems Philanthropy

By: V. Kasturi Rangan, Brian Trelstad and Courtney Han

2023 marked five years of the Essex County Community Foundation (ECCF)’s “systems philanthropy” approach to grantmaking. Located in northeastern Massachusetts, the community foundation served 800,000 residents across 34 cities and towns that varied widely by... View Details

Keywords: Philanthropy and Charitable Giving; Reputation; Civil Society or Community; Social Issues; Alignment; Nonprofit Organizations; Business and Stakeholder Relations; Collaborative Innovation and Invention; Leading Change; Massachusetts

November 2016 (Revised May 2017)
Case

The Black List

By: Henry McGee and Sarah McAra

Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details

Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States

May 2024 (Revised May 2025)
Case

Hakluyt: From Corporate Intelligence to Trusted Advisors

By: Joseph B. Fuller and Lena Duchene

Established in 1995 by a group of ex-British intelligence officers, Hakluyt & Company (Hakluyt) was a corporate advisory firm that generated insights by leveraging a unique blend of internal expertise and a global network of well-connected individuals. Since 2019, the... View Details

October 18, 2021
Article

To Regulate Network-Based Platforms, Look at Their Data

By: Chiara Farronato and Daniel Björkegren

Historically, antitrust authorities have taken a laissez-faire approach under the assumption that it is better to err on the side of not intervening when there is uncertainty. This has allowed companies like Google and Facebook to go on a shopping spree to acquire... View Details

Keywords: Antitrust Issues And Policies; Risk and Uncertainty; Digital Platforms; Competitive Advantage; Governing Rules, Regulations, and Reforms; Innovation and Invention; Information Technology Industry

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Read Now

19 Dec 2005
Research & Ideas

Public Education Goes to School

They include some of the country's largest cities, including Boston, Chicago, Memphis, and San Francisco. Based on a rigorous selection process, the Harvard team invited the districts because each had a performance-improvement strategy... View Details

Keywords: by Mallory Stark; Education

October 2024
Case

Sacoor Brothers: From Co-Family CEOs to No Family CEOs?

By: Lauren Cohen, David Ager and Alpana Thapar

Sacoor Brothers, a luxury clothing retail company, was founded in 1989 in Lisbon, Portugal, by four brothers—Malik, Salim, Rahimo, and Moez. After establishing a strong presence in Portugal, the brothers were drawn to the rapidly growing retail markets in the Middle... View Details