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  • November 2021 (Revised December 2022)
  • Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United Kingdom; Europe; Portugal; China
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  • 06 Aug 2008
  • Research & Ideas

Are the Olympics a Catalyst for China Reforms?

during tumultuous change—the Taiping Rebellion in China and the Civil War in the United States—yet accomplished an enormous amount during this time of ferment: for example, technology transfer to China, helping Chinese students in the... View Details
Keywords: by Sean Silverthorne
  • February 12, 2021
  • Article

The Commercial Space Age Is Here

By: Matt Weinzierl and Mehak Sarang
In May of 2020, SpaceX made history as the first private company to send humans into space. This marks not only a tremendous technological achievement, but also the first indication that an entirely new “space-for-space” industry—that is, goods and services designed to... View Details
Keywords: Space Economy; New Markets; Emerging Markets; Opportunities; Entrepreneurship; Commercialization; Aerospace Industry
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  • 2006
  • Book

Design-Inspired Innovation

By: James Utterback, Bengt–Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether and Roberto Verganti
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension... View Details
Keywords: Innovation and Invention; Product Design; Product Development
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  • Research Summary

Overview

Dr. Logg studies how people can improve the accuracy of their judgments and decisions. Her main program of work examines when people are most likely to leverage the power of algorithms to improve their accuracy. Research on what she calls “theory of machine” is... View Details
Keywords: Decision Making; Judgment; Algorithms; Advice Taking
  • 2020
  • Working Paper

Design in the Age of Artificial Intelligence

By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details
Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
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  • 20 Apr 2020
  • Book

Why COVID-19 Raises the Stakes for Healthy Buildings

what they are physically carrying, but also what they might be carrying internally. In addition to metal detectors, infrared scanners at building entrances will take visitors’ temperatures, to help prevent the spread of viruses and other pathogens, similar to View Details
Keywords: by Kristen Senz; Real Estate; Health
  • 06 Jul 2009
  • What Do You Think?

Are You Ready to Manage in an Irrational World?

new technology . Is (it) irrational (to) place a higher value on their current solution than they do on a future uncertain benefit(?)" What about the impact on management? Nicola Stevens concluded that "It (irrational behavior)... View Details
Keywords: by Jim Heskett
  • August 2007 (Revised June 2020)
  • Case

Trouble with a Bubble

By: Tom Nicholas
Examines technology, firm performance, and the stock market during the 1929 Great Crash and the Great Depression of the 1930s. The 1920s was an extraordinary period of technological progress marked by a strong run-up in stock market prices. Firms invested heavily in... View Details
Keywords: Bubble; Stock Market; Great Depression; Irving Fisher; Information Technology; Organizational Change and Adaptation; History; Financial Markets; Performance; Labor and Management Relations; Equity; Financial Crisis; Innovation and Invention; United States
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  • December 2003 (Revised September 2004)
  • Case

Managing Segway's Early Development

By: Richard G. Hamermesh and David Kiron
Describes the early development of the Segway Human Transporter and focuses on the organizational issues that arise between the parent company and the new company that is being spun out to produce and market the Segway. Key issues are the distribution of bonuses and... View Details
Keywords: Business Subsidiaries; Business Startups; Employee Stock Ownership Plan; Resource Allocation; Organizational Design; Technology Adoption
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  • December 2000 (Revised March 2001)
  • Case

DoubleTwist, Inc.

By: Joseph L. Bower and Christina L. Darwall
John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details
Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry
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  • Article

Space, the Final Economic Frontier

By: Matthew C. Weinzierl
After decades of centralized control of economic activity in space, NASA and U.S. policymakers have begun to cede the direction of human activities in space to commercial companies. NASA garnered more than 0.7% of GDP in the mid-1960s but is only around 0.1% of GDP... View Details
Keywords: Emerging Markets; Economics; Private Sector; Aerospace Industry
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  • September–October 2024
  • Article

The Crowdless Future? Generative AI and Creative Problem-Solving

By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani
The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
Keywords: Large Language Models; Generative Ai; Crowdsourcing; AI and Machine Learning; Creativity; Technological Innovation
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  • May 2024 (Revised January 2025)
  • Technical Note

Education Technology: A Technical Note

By: Boris Groysberg
This note considers educational technology as it intersects with HR technology. View Details
Keywords: Edtech; HR; AI; Data Science; Competency and Skills; Talent and Talent Management; Human Resources; Personal Development and Career; Technology Industry; Technology Industry; United States
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  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

If a chatbot can Slack convincingly in the boss’s voice, will employees follow orders once they realize the CEO is actually a machine? A novel two-part study finds that an artificial intelligence (AI) chatbot trained to write like a View Details
Keywords: by Ben Rand; Information Technology; Information Technology

    Maria P. Roche

    Maria Roche is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Innovating at Scale and contributes to teaching in executive education programs. Her research examines how specialized knowledge is commercialized and how... View Details

    Keywords: high technology; high technology; high technology
    • Article

    Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI

    By: Tsedal Neeley and Paul Leonardi
    Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and... View Details
    Keywords: Machine Learning; AI; Information Technology; Transformation; Competency and Skills; Employees; Technology Adoption; Leading Change; Digital Transformation
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      Policy versus Practice: Conceptions of Artificial Intelligence

      The recent growth of concern around issues such as social biases implicit in algorithms, economic impacts of artificial intelligence (AI), or potential existential threats posed... View Details

      • 05 Jul 2017
      • What Do You Think?

      Can Innovation Save Us From Ourselves?

      Summing Up Do We Need to Give More Attention to the Dark Side of Innovation? Innovation may be able to help us deal with problems such as famine, pollution, and even global warming. But unless it can prove to be just as effective in combating destructive View Details
      Keywords: by James Heskett; Technology
      • 15 Jan 2008
      • First Look

      First Look: January 15, 2008

      results are stronger in environments with less public information flow, suggesting that the shorting market is an important mechanism for private information revelation. Lobbies and Technology Diffusion Authors:Diego Comin and Bart Hobijn... View Details
      Keywords: Martha Lagace