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  • All HBS Web  (11,528)
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  • All HBS Web  (11,528)
    • People  (11)
    • News  (1,895)
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    • Events  (22)
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← Page 16 of 11,528 Results →
  • 2014
  • Chapter

Firms and Global Capitalism

By: Geoffrey Jones
This chapter forms part of the two-volume Cambridge History of Capitalism, a definitive new reference work that traces the history of capitalism from its origins to the present day. The chapter focuses on the role of business enterprises as powerful actors in... View Details
Keywords: Political Economy; American History; Economic History; Business History; Labor History; Slavery; Numeracy And Quantification; Science And Technology Studies; History Of The Book; International Investment; International Business; International Marketing; Globalization; History
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Jones, Geoffrey. "Firms and Global Capitalism." Chap. 6 in The Cambridge History of Capitalism: Volume 2. The Spread of Capitalism: From 1848 to the Present, edited by Larry Neal and Jeffrey G. Williamson, 169–200. Cambridge: Cambridge University Press, 2014.
  • September 2015
  • Teaching Note

J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

By: Elie Ofek, Jose B. Alvarez and Michael Norris
This teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try... View Details
Keywords: Retail; Pricing Strategy; Leadership; Marketing; Strategy; Retail Industry; United States
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Ofek, Elie, Jose B. Alvarez, and Michael Norris. "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)." Harvard Business School Teaching Note 516-008, September 2015.
  • February 2017
  • Module Note

Leading Global Teams

By: Tsedal Neeley
This module aims to help students become effective leaders and members of global teams that must work together across national boundaries and toward a common goal. Students will learn to diagnose the challenges that global teams often face as well as strategies that... View Details
Keywords: Groups and Teams; Leadership; Cross-Cultural and Cross-Border Issues
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Neeley, Tsedal. "Leading Global Teams." Harvard Business School Module Note 417-073, February 2017. (https://hbsp.harvard.edu/product/417073-PDF-ENG?Ntt=tsedal%20neeley.)
  • Article

Capturing Value from Intellectual Property (IP) in a Global Environment

By: Juan Alcácer, Karin Beukel and Bruno Cassiman
Globalization should provide firms with an opportunity to leverage their know-how and reputation across countries to create value. However, it remains challenging for them to actually capture that value using traditional Intellectual Property (IP) tools. In this paper,... View Details
Keywords: Appropriation Strategy; Counterfeit; Intellectual Property Rights; Litigation; Value Capturing; Intellectual Property; Rights; Value; Lawsuits and Litigation; Global Range; Situation or Environment
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Alcácer, Juan, Karin Beukel, and Bruno Cassiman. "Capturing Value from Intellectual Property (IP) in a Global Environment." Special Issue on Geography, Location, and Strategy. Advances in Strategic Management 36 (2017): 163–228.
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

On Tuesday, the family of deceased musician and celebrated marijuana user Bob Marley announced what it claimed will be the first global cannabis brand, Marley Natural. Suddenly, marijuana is a growth industry—and increasingly, a legal... View Details
Keywords: by Michael Blanding; Food & Beverage
  • February 2009 (Revised August 2010)
  • Case

Dubai: Global Economy

By: Richard H. K. Vietor and Nicole Michele Forrest
This case, along with Saudi Arabia: “Modern Reform, Enduring Stability” (709-042), provides an opportunity to discuss Saudi Arabia's efforts to modernize, without really Westernizing, in sharp contrast to Dubai, a nearby Arab Emirate. As Saudi Arabia's development... View Details
Keywords: Development Economics; Non-Renewable Energy; Globalized Markets and Industries; Government and Politics; Growth and Development Strategy; Saudi Arabia; Dubai; Middle East
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Vietor, Richard H. K., and Nicole Michele Forrest. "Dubai: Global Economy." Harvard Business School Case 709-043, February 2009. (Revised August 2010.)
  • August 1999 (Revised July 2009)
  • Case

Tricon Restaurants International: Globalization Re-examined

By: Pankaj Ghemawat and Tarun Khanna
Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon's new international... View Details
Keywords: Business Ventures; Global Strategy; Markets; Operations; Competition; Consolidation; Food and Beverage Industry
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Ghemawat, Pankaj, and Tarun Khanna. "Tricon Restaurants International: Globalization Re-examined." Harvard Business School Case 700-030, August 1999. (Revised July 2009.)
  • June 2014
  • Article

Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak

By: Benjamin Edelman
Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details
Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Transportation Industry; Information Technology Industry; Web Services Industry
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Edelman, Benjamin. "Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak." Harvard Business Review 92, no. 6 (June 2014): 86–92.
  • 2003
  • Other Unpublished Work

Scale and Scope Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt
Keywords: Globalized Firms and Management; Advertising; Marketing; Advertising Industry
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Silk, Alvin J., and Ernst R. Berndt. "Scale and Scope Economies in the Global Advertising and Marketing Services Business." NBER Working Paper Series, October 2003. (1050 Massachusetts Ave.,Cambridge, MA 02138.)
  • March 1997
  • Background Note

Asymmetric Information: Market Failures, Market Distortions, and Market Solutions

Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution... View Details
Keywords: Competitive Strategy
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Corts, Kenneth S. "Asymmetric Information: Market Failures, Market Distortions, and Market Solutions." Harvard Business School Background Note 797-100, March 1997.
  • June 2013
  • Supplement

Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes

By: Krishna G. Palepu
Video Supplement to the case, "Novozymes: Cracking the Emerging Markets Code." View Details
Keywords: Business To Business Marketing; Emerging Markets; Strategy; Chemical Industry; Industrial Products Industry; China; Denmark
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Palepu, Krishna G. "Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes." Harvard Business School Video Supplement 113-703, June 2013.
  • February 2024
  • Case

More than Optics: Olympus's Vision to Become a Leading Global MedTech Company

By: David J. Collis and Haisley Wert
In August 2022, CEO Yasuo Takeuchi reflected on Olympus Corporation’s recent transformation from being known as a Japanese consumer camera company to becoming a leading global medical technology (MedTech) company. Over the past dozen years, Takeuchi and prior... View Details
Keywords: Global Human Resource Management; Medical Technology; Corporate Strategy; Transformation; Globalization; Business Model; Leading Change; Organizational Structure; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Japan; United States
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Collis, David J., and Haisley Wert. "More than Optics: Olympus's Vision to Become a Leading Global MedTech Company." Harvard Business School Case 724-426, February 2024.
  • TeachingInterests

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

  • What strategies win in markets with network effects?
  • How can technology be... View Details
  • Research Summary

Corporate transparency and information disclosure strategies

By: Michael W. Toffel
This research focuses on transparency and information disclosure strategies, a topic of growing importance in environmental sustainability, corporate strategy, stakeholder relations, and public policy.  My prior research in this area explored why... View Details
Keywords: Transparency; Disclosure Strategy; Disclosure; Environment; Environmental Performance; Regulation; Supply Chain; Environmental Sustainability; United States
  • January 2014 (Revised March 2014)
  • Teaching Note

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch
Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Public Administration Industry; Communications Industry; Japan
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Quelch, John A. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Teaching Note 514-100, January 2014. (Revised March 2014.)
  • May 2025 (Revised June 2025)
  • Case

Daiichi Sankyo: Steering a Global Organization

By: Tiona Zuzul, Amy C. Edmondson and Cat Huang
In the spring of 2023, Sunao Manabe, CEO of Daiichi Sankyo, reflected on a pivotal decision. A large Western pharmaceutical company had made a bid to partner with Daiichi Sankyo to develop the next three products in its oncology pipeline. Daiichi Sankyo, a 125-year old... View Details
Keywords: Strategy; Culture Change; Decision-making; Leadership; Culture; Innovation; Psychological Safety
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Zuzul, Tiona, Amy C. Edmondson, and Cat Huang. "Daiichi Sankyo: Steering a Global Organization." Harvard Business School Case 725-478, May 2025. (Revised June 2025.)
  • 2009
  • Report

Nordic Globalization Barometer 2009: Global Pressure—Nordic Solutions?

By: Christian H.M. Ketels
Less than a year after the first Nordic Globalization Barometer has been launched, the state of the world economy has changed dramatically. A deep financial crisis is taking its toll on investors, borrowers, and the financial institutions that serve them. A deep... View Details
Keywords: Economic Slowdown and Stagnation; Financial Crisis; Financial Markets; Globalized Economies and Regions; Competitive Strategy; Scandinavia
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Ketels, Christian H.M. "Nordic Globalization Barometer 2009: Global Pressure—Nordic Solutions?" Report Series, Nordic Council of Ministers, 2009.
  • February 2007
  • Tutorial

Measuring Marketing Performance

By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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"Measuring Marketing Performance." Harvard Business School Tutorial 507-701, February 2007.
  • 2015
  • Chapter

The Value of Breadth and the Importance of Differences

By: David J. Collis
Honoring Pankaj Ghemawat's receipt of an Academy of Management award, this chapter examines his contribution to the global strategy field. It notes the continuing importance of country differences to international strategy and how geographic scope contributes to... View Details
Keywords: Global Strategy; Pankaj Ghemawat; Multinationals; Globalization; Management; Strategy
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Collis, David J. "The Value of Breadth and the Importance of Differences." In Emerging Economies and Multinational Enterprises. Vol. 28, edited by Laszlo Tihanyi, Elitsa R. Banalieva, Timothy M. Devinney, and Torben Pedersen, 29–33. Advances in International Management. Emerald Group Publishing, 2015.
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