Food Production - Publications - Faculty & Research - Harvard Business School

Filter Results: (1,306)

Filter Results: (1,306)

Show Results For

← Page 16 of 1,306 Results →

June 2012
Class Lecture

Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox

By: Rohit Deshpandé

A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing... View Details

Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands and Branding; Geographic Location; Globalized Markets and Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food and Beverage Industry; Venezuela

Find at Harvard

February 2023
Case

Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)

By: Jorge Tamayo and Jenyfeer Martínez Buitrago

In 2020, Alejandro Simón, CEO of Sancor Seguros Group, a nearly 75-year-old cooperative that had become Argentina’s insurance leader, had to decide about the Group’s digital transformation strategy. The Group’s values and history needed to be considered during the... View Details

Keywords: Organizational Change and Adaptation; Digital Transformation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina

September 2019
Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details

Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Food and Beverage Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

October 1996 (Revised November 1996)
Case

Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

By: Ray A. Goldberg and Mollie H. Carter

Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details

Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry

Myra M. Hart

Myra Hart's research focus is high potential entrepreneurship. She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products

February 2022
Case

Toraya

By: Lauren Cohen and Akiko Kanno

Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was... View Details

Keywords: Branding; Luxury Brand; Succession; Family Business; Management Succession; Brands and Branding; Luxury; Marketing; Expansion; Globalization; Innovation and Invention; Customer Satisfaction; Food and Beverage Industry; Food and Beverage Industry; Japan

August 2020 (Revised November 2021)
Case

Beyond Beer: Brewing Innovation at Molson Coors

By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman

In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis... View Details

Keywords: Budgets and Budgeting; Joint Ventures; Ethics; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Innovation Strategy; Market Entry and Exit; Food and Beverage Industry; United States; Canada; Colorado

August 2006
Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey

Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details

Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States

06 Sep 2016
First Look

September 6, 2016

Dillon, and David S. Duncan Abstract—Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building... View Details

Keywords: Carmen Nobel

20 Nov 2012
First Look

First Look: November 20

lifestyle and food choices of its employees or customers. But Boyan and his team thought differently. Purchase this case:http://hbr.org/search/512034-PDF-ENG The Product Manager Jeffrey Bussgang, Thomas... View Details

Keywords: Sean Silverthorne

November 2017 (Revised October 2018)
Case

Brandless: Disrupting Consumer Packaged Goods

Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an... View Details

February 2018
Article

Maintaining Beliefs in the Face of Negative News: The Moderating Role of Experience

By: Bradley R. Staats, Diwas S. KC and F. Gino

Many models in operations management involve dynamic decision making that assumes optimal updating in response to information revelation. However, behavioral theory suggests that rather than updating their beliefs, individuals may persevere in their prior beliefs. In... View Details

Keywords: Information; Announcements; Service Operations; Decision Making; Medical Specialties; Experience and Expertise; Medical Devices and Supplies Industry

Find at Harvard

December 2012 (Revised August 2013)
Case

Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

By: Ray A. Goldberg and Lorin A. Fries

Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural... View Details

Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems and Challenges; Growth and Development Strategy; Agriculture and Agribusiness Industry; Health Industry

May 2013 (Revised March 2014)
Case

Hubei Lantian (A)

By: David F. Hawkins, Michael Shih-Ta Chen and Nancy Hua Dai

Emily Wang, an analyst with Future Securities, a Shanghai-based investment firm, is given the task of making stock purchase recommendations to her supervisor from a number of Chinese common stocks. One stock in particular, Hubei Lantian Co., Ltd. (Hubei Lantian),... View Details

Keywords: Financial Analysis; Ratio Analysis

December 2004 (Revised February 2005)
Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta

Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details

Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Spain; United States; Italy

November 2004
Case

Innocent Drinks

By: William A. Sahlman and Dan Heath

The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details

Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe

Paul W. Marshall

MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details

Keywords: aerospace; banking; brokerage; computer; consulting; defense; management consulting; manufacturing; metals; professional services; retail financial services; retailing; steel

June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry

March 1993 (Revised January 1998)
Case

Gallo Rice

By: John A. Quelch

Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details

Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

←
16
17
…
65
66
→