Event Marketing - Publications - Faculty & Research

9 AM – 10 AM EST, 09 Jan 2019
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HBS Online Economics for Managers

Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: January... View Details

03 Sep 2014
What Do You Think?

Who Should Choose Your Boss?

Summing Up Is The Question of Who Should Choose Your Boss Becoming "A Little Irrelevant"? The remarkable events at grocery chain Market Basket over the summer stimulated a range of responses to... View Details

Keywords: by James Heskett; Food & Beverage

Web

South Asia - Global

Center Mumbai, India News & Highlights March 2025 Event Doctoral workshop on Participant Centered Learning (DPCL) and the Case Method at HBS A workshop focused on participant-centered learning - a hallmark of Harvard Business School - was... View Details

Web

Podcast - Business & Environment

shaping the market for reusable containers for take-out food and beverages. Fabian shares how Vytal is tackling packaging waste by building a reusable container system for restaurants, canteens, and major events. He explains why... View Details

Research Summary

Overview

By: Boris Vallee

Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details

04 May 2009
Working Paper Summaries

An Ounce of Prevention: The Power of Public Risk Management in Stabilizing the Financial System

Keywords: by David A. Moss; Banking; Financial Services

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

11 Oct 2006
Research & Ideas

The Success of Reverse Leveraged Buyouts

billion--but analysts have been disappointed by a share price in the mid-teens. Are RLBOs really the risky, under-performing investment that is claimed? In fact, says Harvard Business School Professor Josh Lerner, RLBOs generally outperform other initial public... View Details

Keywords: by Sean Silverthorne; Banking; Financial Services

09 Apr 2009
Working Paper Summaries

The Economics of Structured Finance

Keywords: by Joshua D. Coval, Jakub Jurek & Erik Stafford

2007
Article

Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation

By: Arthur A. Daemmrich

In the wake of Vioxx, Avandia, and other recent prominent cases of drugs found to cause side effects after marketing, the safety of pharmaceuticals has come to the forefront of American public policy. Press attention, congressional investigations, and legislative... View Details

Keywords: Brands and Branding; Policy; Risk Management; Government Legislation; Risk and Uncertainty; Goals and Objectives; Customers; Pharmaceutical Industry; Health Industry; United States

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03 May 2024
Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

startups might as well be located on different floors entirely, Roche says. And, the benefit, as measured by how much neighbors adopt each others’ web technology, is strongest when the neighboring startups focus on very different markets... View Details

Keywords: by Ben Rand

Program

Audit Committees in a New Era of Governance

contribution. You will acquire the frameworks to align corporate strategy with financial reporting—and help your company operate more effectively in today's rigorous market and regulatory environment. You may also be interested in the... View Details

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

of students has a passion for the dynamic retail space across different segments including luxury, specialty, and mass market brands. Retail Tech in particular has had a major impact on the industry and students’ focus. “Digital shopping... View Details

Keywords: Consumer Products / Retail

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

the chicken-and-egg challenge of how companies can attract their first customers. Donald Trump’s Winning Marketing Manual Donald Trump's upset election win offers six lessons for marketing professionals,... View Details

Keywords: by Carmen Nobel

Program

Compensation Committees

Summary Executive compensation has become a flashpoint issue for board members, institutional investors, regulators, and the media. Examining critical market and regulatory issues, this board leadership program enables compensation... View Details

Web

Asia Pacific - Global

March 2025 EVENT 2025 New Venture Competition Asia-Pacific Regional Final On March 9, at the 2025 New Venture Competition Alumni Track Asia-Pacific Regional Final, eight teams from China, Australia, Indonesia, and India presented their... View Details

Research Summary

Capitalism as a System of Governance

My research interest is in further exploration of the analytic utility of an original conception of capitalism as an indirect, three level system of governance for the economic relationships within political entities, and mostly within nation states. This three level... View Details

21 Sep 2016
Blog Post

Meet the Global Business Club

The Global Business Club is a student-run organization at the Harvard Business School. We provide services to support students interested in growing their global intelligence, exchanging ideas about global issues and learning from industry leaders about emerging and... View Details

Keywords: All Industries

11 Mar 2014
First Look

First Look: March 11

"dynamic trajectories" perspective. We collect and analyze a unique dataset of all entry and exit events for Fortune 50 and FTSE 50 firms (as of 1991) in India in the period from 1858 to 2013 and, additionally, we document... View Details

Keywords: Sean Silverthorne

February 2017 (Revised September 2017)
Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold

It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details

Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology

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