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November 2016 (Revised April 2018)
Case

Darby's Investment in Sirma: Professionalizing an Entrepreneurial Firm

By: Suraj Srinivasan and Eren Kuzucu

In March 2010, Burak Dalgın (HBS MBA 2004) led private equity firm Darby's investment in Sırma, a local Turkish water and beverage company. Sırma was owned and managed by members of two Turkish business families. The existing management, while being highly... View Details

Keywords: Control Systems; Variance Analysis; Emerging Markets; Debt; Family Ownership; Turkey; Valuation; Business or Company Management; Private Equity; Financial Reporting; Investment; Budgets and Budgeting; Food and Beverage Industry; Turkey

June 2017
Teaching Note

Qalaa Holdings and the Egyptian Refining Company

By: Victoria Ivashina and Jeffrey Boyar

Teaching Note for HBS No. 217-011 View Details

Keywords: Private Equity; Infrastructure; Emerging Markets; Africa; Structuring And Financing Large Projects; Financial Services Industry; Egypt

2011
Teaching Note

Kingdee

By: F. Warren McFarlan, Jin Zhang and Ziqian Zhao

Keywords: Business Ethics; Competitive Strategy; Computer Software; Emerging Markets; Venture Capital; China; Applications and Software; China

2011
Teaching Note

UFIDA (C) (TN)

By: F. Warren McFarlan, Donglin Xia and E. Chen

This case documents the evolution of UFIDA's management control system over a decade as it grew five-fold from a 325 million RMB to a 1.66 billion RMB company, while its staff grew by more than three-fold. View Details

Keywords: Budgeting; Computer Software; Emerging Markets; Management Controls; Performance Management; Planning; China; Applications and Software; China

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

2020
Working Paper

EMEs and COVID-19: Shutting Down in a World of Informal and Tiny Firms

By: Laura Alfaro, Oscar Becerra and Marcela Eslava

Emerging economies are characterized by an extremely high prevalence of informality, small-firm employment and jobs not fit for working from home. These features factor into how the COVID-19 crisis has affected the economy. We develop a framework that, based on... View Details

Keywords: COVID-19; Emerging Economies; Informality; Firm-size Distribution; Health Pandemics; Developing Countries and Economies; Economy; System Shocks; Latin America

31 Aug 2010
Working Paper Summaries

Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide

Keywords: by Jordan I. Siegel, Lynn Pyun & B.Y. Cheon

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

represented by firms like Threadless.com and TopCoder.com, which have figured out how to use markets and communities concurrently. Q: Apple's iPhone, which provides a platform and a large potential market... View Details

Keywords: by Sean Silverthorne; Technology

January 2014 (Revised June 2015)
Teaching Note

Amgen Inc: Pursuing Innovation and Imitation? (A), (B)

By: Ian Mackenzie

Keywords: Strategic Change; Biosimilars; Medical Biotechnology; Emerging Markets; Industry Structure; Uncertainty; Strategy Development; Implementation; Corporate Strategy; Pharmaceutical Industry; Biotechnology Industry; United States

Article

How Big are the Private Equity Transactions in Latin America?: Evidence from Twenty-five Countries from 2001 to 2008

By: Roberto Charvel

This article shows evidence on private equity transaction size and firm value size in 25 Latin American countries. View Details

Keywords: Private Equity; Venture Capital; Alternative Assets; Latin America; Emerging Market; Entrepreneurial Finance; Business Ventures; Finance; Entrepreneurship; Financial Services Industry; Latin America

Article

Creating Ecotourism in Costa Rica, 1970–2000

By: Geoffrey Jones and Andrew Spadafora

Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a... View Details

Keywords: Ecotourism; Entrepreneurship In Emerging Markets; Sustainable Business And Innovation; Tourism; Green Business; Entrepreneurship; Growth and Development; History; Business History; Tourism Industry; Latin America; Costa Rica

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24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

Click Here If people made purely rational decisions, life might be much easier for marketers in selling products and services. But few of us are that rational. Instead, our decisions are based on illogical biases such as loss aversion and... View Details

Keywords: by Amelia Kunhardt

2011
Teaching Note

Beyondsoft Co., Ltd. (A) (TN)

By: F. Warren McFarlan, Donghong Li and Hong Zhang

In the past two decades, along with China's rapidly growing economy and its integration into the world economic system, the Chinese software outsourcing industry has also risen from zero to being fairly significant in the world IT market. It is currently growing much... View Details

Keywords: Business Models; Competition; Competitive Strategy; Computer Software; Emerging Markets; Outsourcing; Strategy; China; Applications and Software; China

November 2012
Case

The Universalization of L'Oréal

By: Rajiv Lal and Carin-Isabel Knoop

In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Oréal opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its... View Details

Keywords: Retailing; Marketing; Cosmetics Industry; L'Oreal; India; R＆D; Globalization; Product Development; Research and Development; Emerging Markets; Retail Industry; Latin America; Asia; Middle East

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

Republican presidential candidates, but the results could help many marketing teams decide how to allocate scarce resources between mass advertising and personal selling efforts, or, as the researchers call it, between the air war and the... View Details

Keywords: by Dina Gerdeman

October 2015 (Revised October 2016)
Case

Paez

By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta

Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details

Keywords: Brands; Brand Management; Brand Positioning; Entrepreneurship In Emerging Markets; Retailing; Fashion; Competitive Strategy; Marketing; Advertising; Brands and Branding; Marketing Strategy; Entrepreneurship; Competition; Fashion Industry; Retail Industry; Argentina; Spain

June 2012
Case

Siemens AG: Key Account Management

By: Thomas Steenburgh, Michael Ahearne and Elena Corsi

The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details

Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Consumer Products Industry; Europe

March 2023
Teaching Note

Hikma Pharmaceuticals Governance Journey

By: Suraj Srinivasan and Jonah Goldberg

Teaching Note for HBS Case No. 318108. The case opens with Said Darwazah, chairman and CEO of Hikma Pharmaceuticals, the multinational generics company, anticipating the company’s 2017 AGM and reflecting on changes made over the previous year to address concerns... View Details

Keywords: Jordan; Emerging Market; Private Sector; For-profit Firms; Boards Of Directors; Pharmaceuticals; Remuneration; Shareholder Engagement; Corporate Governance; Governing and Advisory Boards; Business and Shareholder Relations; Executive Compensation; Business Growth and Maturation; Pharmaceutical Industry; Jordan

April 1999
Teaching Note

Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2

By: Clayton M. Christensen

Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases... View Details

Keywords: Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges

Winter 2002
Article

Private Equity in Latin America: The Mexican Case

By: Roberto Charvel and Juan Carlos de Yeregui

This article describes the private equity industry in Mexico from the late 1990's to the begining of the 2000's as well as gives a potential perspective for its coming years. View Details

Keywords: Emerging Economies; Latin America; Mexico; Developing Countries and Economies; Private Sector; Asset Management; Capital Markets; Venture Capital; Private Equity; Financial Services Industry; Latin America

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