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Show Results For
- All HBS Web
(564)
- News (32)
- Research (414)
- Events (1)
- Multimedia (1)
- Faculty Publications (357)
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- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Entertainment and Recreation Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
authority of running the business. Chandler described this management culture as "managerial capitalism. "Owners' delegation of responsibility to professional managers established a corporate norm that was then carried down through the organization. The... View Details
- August 2009
- Case
Intel NBI: Vivonic
By: Willy C. Shih and Thomas Thurston
Vivonic was a start-up that was part of Intel's New Business Initiatives that sought to develop and sell personal health monitoring hardware and software. When it was first funded, Intel was in the midst of record growth and was seeking diversification. But the company... View Details
Keywords: Business Startups; Experience and Expertise; Corporate Entrepreneurship; Product Development; Failure; Diversification; Semiconductor Industry
Shih, Willy C., and Thomas Thurston. "Intel NBI: Vivonic." Harvard Business School Case 610-025, August 2009.
- August 1996 (Revised August 1997)
- Case
TNT Limited's Logistics Services in Asia (A): The Strategy
By: Michael Y. Yoshino and Carin-Isabel Knoop
Meredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in... View Details
Keywords: Business or Company Management; Managerial Roles; Distribution; Logistics; Mission and Purpose; Partners and Partnerships; Strategy; Diversification; Transportation Industry; Asia; China; Indonesia; Thailand
Yoshino, Michael Y., and Carin-Isabel Knoop. "TNT Limited's Logistics Services in Asia (A): The Strategy." Harvard Business School Case 397-017, August 1996. (Revised August 1997.)
- November 2004
- Case
IBM's Diversity Strategy: Bridging the Workplace and the Marketplace
By: David A. Thomas and Ayesha Kanji
Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details
Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States
Thomas, David A., and Ayesha Kanji. "IBM's Diversity Strategy: Bridging the Workplace and the Marketplace." Harvard Business School Case 405-044, November 2004.
- October 1979 (Revised March 1986)
- Case
PC&D, Inc.
By: Evelyn T. Christiansen and Richard G. Hamermesh
Covers history of PC&D from 1960 to 1975 as it grows from a single business firm to a diversified firm. Emphasizes the use of subsidiaries for product development and fast growth. Other issues include problems of a new CEO in keeping control of fast growing divisions. View Details
Keywords: Leadership; Business Subsidiaries; Diversification; Growth Management; Product Development
Christiansen, Evelyn T., and Richard G. Hamermesh. "PC&D, Inc." Harvard Business School Case 380-072, October 1979. (Revised March 1986.)
- September 2008
- Teaching Note
Chi Mei Optoelectronics (TN)
By: Willy C. Shih
Teaching Note for [608-123]. View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
diversification and lower costs. So-called index funds became so popular that just before his death Bogle warned that their ubiquity could have a problematic effect on stock markets. Nevertheless, they were a primary factor leading to... View Details
- 17 Nov 2015
- First Look
November 17, 2015
weighs four options: continue expanding internationally to the U.S. and other distant markets, buy an ownership stake in Istanbul's other remaining airport, diversify into related businesses, or seek out large infrastructure projects unrelated to airports. Will... View Details
Keywords: Sean Silverthorne
- May 1995
- Teaching Note
Adam Opel AG (A) and (B) TN
By: Hugo Uyterhoeven
Teaching Note for (9-392-100) and (9-392-101). View Details
- June 2005
- Case
Growth and Profitability at Fresenius
By: Joel Podolny, Vincent Dessain, Monika Stachowiak and Anders Sjoman
In March 2005, Mark Schneider, CEO of Fresenius, is considering the group's strategic and organizational future. The highly decentralized 7 billion euro German health care group is active in three different business units, with the largest, FMC AG, listed separately... View Details
Keywords: Globalized Firms and Management; Diversification; Organizational Structure; Growth and Development Strategy; Health Industry; Germany
Podolny, Joel, Vincent Dessain, Monika Stachowiak, and Anders Sjoman. "Growth and Profitability at Fresenius." Harvard Business School Case 405-083, June 2005.
- December 1998 (Revised May 2003)
- Case
Vivendi (A): Revitalizing a French Conglomerate
By: Cynthia A. Montgomery and John M. Turner
Examines corporate strategy for a diversified firm in the French business context. Issues include corporate governance, vision, and the management of unrelated diversification. After the company's first loss ever, the Vivendi board elected a new chairman who completed... View Details
Keywords: Business Conglomerates; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Diversification; Media and Broadcasting Industry; Telecommunications Industry; France
Montgomery, Cynthia A., and John M. Turner. "Vivendi (A): Revitalizing a French Conglomerate." Harvard Business School Case 799-019, December 1998. (Revised May 2003.)
- 12 Mar 2012
- Research & Ideas
Crowded at the Top: The Rise of the Functional Manager
operations, constant communication is important. And with e-mail and the like, such communication is instantaneous. "IT pushes those guys to the top," Wulf says. Firm Diversification Meanwhile, an increase in the number of... View Details
Keywords: by Carmen Nobel
- February 2008
- Teaching Note
Chiaphua Group Vietnam (TN)
By: Nicolas P. Retsinas and Ben Creo
Teaching Note for [207090]. View Details
- September 2012 (Revised December 2012)
- Case
Addleshaw Goddard LLP (Abridged)
By: Robert G. Eccles, Amy C. Edmondson and James Weber
Addleshaw-Goddard (AG), the 15th largest law firm in the UK, is seeking ways to serve larger clients on more important legal matters. Part of this strategy involves its "Client Development Centre (CDC)," an innovative idea and set of services launched by Dr. Jim Hever... View Details
Keywords: Price; Innovation and Invention; Service Operations; Partners and Partnerships; Competitive Advantage; Diversification; Legal Services Industry; United Kingdom
Eccles, Robert G., Amy C. Edmondson, and James Weber. "Addleshaw Goddard LLP (Abridged)." Harvard Business School Case 413-064, September 2012. (Revised December 2012.)
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
- October 2024 (Revised March 2025)
- Teaching Note
BWX Technologies
By: Suraj Srinivasan and Yuan Zou
Teaching Note for HBS Case No. 124-071. View Details
- February 1993 (Revised April 1995)
- Case
Sharp Corporation: Technology Strategy
By: David J. Collis and Tomo Noda
Teaches the evolution of the corporate strategy of Sharp Corp., Japan. Sharp Corp., a second-tier assembler of TV sets and home appliances, gradually and consistently improved performance by developing expertise in electronic device technologies such as specialized ICs... View Details
Keywords: Innovation and Invention; Leadership; Performance Improvement; Corporate Strategy; Diversification; Technology Adoption; Electronics Industry; Japan
Collis, David J., and Tomo Noda. "Sharp Corporation: Technology Strategy." Harvard Business School Case 793-064, February 1993. (Revised April 1995.)
- September 1991
- Case
All American Pipeline
By: Timothy A. Luehrman
Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details
Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas
Luehrman, Timothy A. "All American Pipeline." Harvard Business School Case 292-040, September 1991.
- October 2024 (Revised January 2025)
- Case
Citizens of the World: The International Legacy of Gloria von Thurn und Taxis
By: Lauren Cohen, Maximilian Form and Sophia Pan
When her husband passed away and inheritance taxes struck, Princess Gloria von Thurn und Taxis took decisive action to preserve her family’s fortune and legacy. The Thurn und Taxis family, one of Europe’s oldest aristocratic dynasties, had built their wealth through... View Details
Keywords: Family Office; Real Estate; Legacy; International Business; Family Business; Economy; Macroeconomics; Financial Crisis; Financial Liquidity; Investment; Global Strategy; Reputation; Diversification; Wealth; Taxation; Germany
Cohen, Lauren, Maximilian Form, and Sophia Pan. "Citizens of the World: The International Legacy of Gloria von Thurn und Taxis." Harvard Business School Case 225-038, October 2024. (Revised January 2025.)